Navigating the Detailing Industry: Insights from the Experts
This podcast episode delves into the often overlooked complexities of the detailing industry, particularly the challenges that arise from the pursuit of profitability and the desperate measures some may take to secure financial stability. We discuss how the industry attracts individuals seeking a means to an end, often leading to a cycle of underpricing and undervaluation of services rendered. Additionally, the conversation touches upon the integration of technology and social media in modern detailing practices, emphasizing the importance of genuine engagement over superficial metrics. We also reflect on the significance of understanding one's worth in a competitive landscape, where the temptation to lower prices can lead to diminished service quality and customer expectations. Ultimately, this discourse serves as a reminder of the necessity for professionalism and integrity in our work, ensuring that we not only deliver exceptional results but also foster a sense of community and support among fellow detailers.
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detailing podcast, business growth strategies, social media marketing for detailers, using ChatGPT for business, creating engaging content, video marketing for detailers, customer service in detailing, building a client relationship, effective marketing tips for detailers, monetizing social media presence, the power of vulnerability in business, SEO for detailing businesses, managing client expectations, professional detailing techniques, pricing strategies for services, interior detailing tips, utilizing YouTube for business, driving engagement on social media, detailed marketing tactics, automotive industry insights
Transcript
You know, they're chasing that dollar, they're trying to turn and burn.
Speaker A:They want it out for the next one and then they need that money, you know?
Speaker A:And a lot of times people come into this industry as, you know, wouldn't say an act of desperation, but a means to an end for themselves.
Speaker A:Me.
Speaker A:What's up, dude?
Speaker B:Hey, man, how you doing?
Speaker A:Good.
Speaker A:I'm good.
Speaker A:Just figuring this whole thing out.
Speaker A:How are you, brother?
Speaker A:How's everything?
Speaker B:Oh, man, I am good.
Speaker B:How are you?
Speaker A:I'm well, man.
Speaker A:Is the audio good?
Speaker A:Can you hear me okay?
Speaker B:Yeah, I can hear you.
Speaker B:Okay.
Speaker A:I'm not late.
Speaker B:No, you're fine.
Speaker B:You're fine.
Speaker B:No, man, no, I, I, I'm trying to.
Speaker B:Dude, I'm super late to the game, man.
Speaker B:I'm trying to, I'm trying to, like, be more social media presence with my business.
Speaker A:Me too.
Speaker B:It's tough, dude, because I'm not, I'm not like that.
Speaker B:I, I don't, I, I hate posting things.
Speaker B:I hate trying to think of.
Speaker B:So thank God for Chat GPT because I can go make me a post for so, yeah, dude, it works well, man.
Speaker A:I mean, it's beneficial in a pinch because then it just takes the guesswork and the thinking out of it.
Speaker B:It does, man.
Speaker B:You know, I mean, we did that thing with Walt a couple weeks back, talking about it.
Speaker B:I don't know if you caught that episode.
Speaker B:We talked about, like, the benefits of using chat GPT for your business and.
Speaker A:Yeah.
Speaker B:And, and I started playing around like, I don't know, maybe earlier this month or so, because my buddy who built my new website for me was when was really talking about, you know, utilizing YouTube and, and I know it's something that Chris had talked about for a long time with roadmap and everything, and I just like, never really did anything.
Speaker B:And, and my buddy was like, dude, you do all these walk arounds, you know, like, put them up as YouTube shorts, you know, just, bro, quick, quick and easy, you know.
Speaker B:Oh, you got the glasses.
Speaker A:May as well just you, I mean, you ever, you ever, you ever see SpongeBob SquarePants for Kids?
Speaker A:Watch SpongeBob or whatever.
Speaker B:Yeah.
Speaker A:You ever see where he got those glasses on?
Speaker A:He looks like he's netting up some jellyfish.
Speaker A:I look like a damn fool.
Speaker A:But, you know, I think that's kind of beneficial if you're gonna, you know, if, like, if you don't want to pose and you want to be live.
Speaker B:Yeah.
Speaker A:Something as silly as wearing those glasses.
Speaker A:It's a POV kind of thing.
Speaker A:So it's like you can kind of just be natural, you know, talk about what you talk about, you know, you know, correspond with a client, your staff or whatever you're doing or talk about, you know, what you're doing, you know, how like your face front, you know.
Speaker B:Yeah.
Speaker B:How's the audio quality on those?
Speaker A:Dude?
Speaker A:It's surprisingly nice.
Speaker A:I just got these the other day and I set them all up and stuff and like, you know, kind of played with like, you know, how to, how to go through them and you know, the volume settings and all this other stuff.
Speaker A:And when the music came on, it was like crystal clear.
Speaker A:It was like it was in my ear without having to be physically AirPods, you know.
Speaker A:Yeah, I like it a lot, dude.
Speaker A:It's, it's actually kind of cool.
Speaker A:Do I look goofy?
Speaker A:Yes, absolutely.
Speaker A:100.
Speaker A:I think it looks like a goof.
Speaker A:But in the same token, you know, if you're like face fronting something and you're trying to explain or you know, kind of just get some content going, it's, it's kind of beneficial, man.
Speaker A:I like it.
Speaker B:That might be an idea, man.
Speaker B:Like Michelle was talking about getting them.
Speaker B:She wanted them.
Speaker B:I don't know why because it's not like she really like videos a lot, but I don't know, she was talking about getting them, but that makes a lot.
Speaker B:I've noticed a lot of detailers now wearing them and using them for different things and, and that's, that's a good, that's a good point because my, my biggest hang up is when I'm doing the job.
Speaker B:The last thing I want to do is stop set my camera up, try to get a good angle.
Speaker B:You know, to capture free anymore, you.
Speaker A:Know, you have to slow your processes and what you're doing to kind of capture whatever's going on.
Speaker A:Talk to your audience or whomever it may be.
Speaker A:And this, it's just on your face, you just go.
Speaker A:It's already doing the job for you.
Speaker A:And you don't have to physically stare at your screen to interact.
Speaker A:It's just people are just getting what they're getting is be of what you've got going on in the day.
Speaker A:So I do like that part of it.
Speaker A:You know, I haven't really used them yet, but just the idea of it and seeing how other people did it.
Speaker A:Anthony Carrera actually showed me these.
Speaker A:I think it was last SEMA or the SEMA before.
Speaker A:He's like, dude, you got to see these things.
Speaker A:And I wasn't too sold on it because Again, I look goofy in glasses, so I was like, work for me.
Speaker A:But as a tool in a business, I see it as a key benefit because if you're really trying to showcase something for an audience or you know, or like minded people or create some type of how to video or something.
Speaker B:Yeah.
Speaker A:You can physically be hands on and doing what you're doing, staring and you know, you don't have to hold a camera or have somebody be behind you with a camera.
Speaker A:Like I have my video guy here right now and he could do all that stuff.
Speaker A:But if I'm alone or he's not here or I'm in a pinch or something, I'm able to throw those things on and create a short, do a video or do a live stream or something like that.
Speaker A:I think it's kind of cool.
Speaker B:Yeah.
Speaker B:And it just, what, it just uploads to the, to your account or something like that?
Speaker A:As far as I know, yes.
Speaker A:I mean, I could be 100.
Speaker A:I could be wrong on this.
Speaker A:Like I said, I'm still green with this like very green.
Speaker B:I have to look into.
Speaker A:Sorry about that.
Speaker B:I have to look into it then.
Speaker B:Because that does sound like a good idea.
Speaker B:Yeah.
Speaker B:Because like I started posting up these shorts, dude, and like the last, like I'll do one like every other day or every third day because I'm not high volume.
Speaker B:So like I don't have, you know, a ton of cars in, in, you know, every day to do videos on.
Speaker B: p as shorts are cranking like: Speaker A:See, that's nice.
Speaker B:Which is not bad.
Speaker A:And the thing is like, for me, I'm trying to.
Speaker A:I'm gonna get ready to start monetizing my content.
Speaker B:Okay.
Speaker A:And I got a buddy who builds like TikToks and TikTok platforms and stuff like that, like the creator program or whatever that is.
Speaker A:Right, right.
Speaker A:So I do have my guy, Sergio, he shoots everything for us.
Speaker A:But in retrospect they're saying that the video has to be over a minute long and hopefully the people engage the entire video.
Speaker A:So I try to make, create something that's captivating enough to like keep your focus on that.
Speaker A:But I'm also learning that on like YouTube and Instagram and stuff like that, the shorts are where it's at.
Speaker A:Like people's attention spans aren't that long to sit there for a minute.
Speaker A:I can tell you right now, I don't watch a TikTok for a whole.
Speaker B:Minute for the most Part I don't either.
Speaker B:Unless it's like a good funny like sketch.
Speaker A:Correct.
Speaker A:Or it's something that's educational or something that's gonna, that's gonna give me a benefit or something that I'm intrigued by.
Speaker A:You know, I won't sit there for a minute and watch it.
Speaker A:It just doesn't make sense to me.
Speaker A:So there's your cross the bear, your little double edged sword there is like figuring out, you know, what audience you want to capture.
Speaker A:Like if you're trying to do like a how to video, I think a minute long video would be nice because you're kind of explaining the process of elimination on that.
Speaker A:But in the same token, if you have a short something cool, little background music, dope, editing, you know, 15.
Speaker A:What?
Speaker A:15, 30 seconds, something like that is what they're saying.
Speaker B:Yeah, that's, that's what Chat GBT told me today.
Speaker B:Yeah.
Speaker B:Because.
Speaker B:Because usually my walk around videos are like 30, 35 seconds and then I'll just go into like the music and I'll pick like a new release, something that's not like on a bajillion reels already or stories already or whatever.
Speaker A:I try a little bit originality.
Speaker B:Yeah.
Speaker B:Try to pick something that's a new release maybe is, you know, under a thousand.
Speaker B:I try to pick something that is maybe by an artist that the name I recognize because then I know like okay, well that's going to be a big artist.
Speaker B:It probably will pop off down the line.
Speaker B:So that might help.
Speaker B:But yeah, I mean that's, that's what I've been doing and I even went into Chat GPT the other day and had it create a weekly calendar for me of what, what time to post every day, what platform to post every day and like what to post whether it's a real or a story or a post.
Speaker A:Yeah.
Speaker B:And so I've been.
Speaker A:They kind of help you to understand like where you get the most engagement too.
Speaker B:Yeah.
Speaker A:Is by the time that you post it is where most people are either, you know, I, I don't know when to post.
Speaker A:He, he probably has a better idea of it than I do.
Speaker A:But you know, when I see it, I, you know, he sends it, I post it.
Speaker A:You know, it's like, yeah, let's just get this done because if I don't I'm gonna forget.
Speaker A:But yeah, he said like 6pm Is probably the best our time.
Speaker A:So yeah.
Speaker A:Super early in the morning, like 7am yeah.
Speaker B:Yeah.
Speaker B:Chat GBT was telling me like most days for me is like between 10 and 11.
Speaker B:Because people are, you know, that's usually when people are like, settled in at work and if they're gonna look for.
Speaker B:Right, right.
Speaker A:And then now, is this by your demo or not your demographic, but your geographical stance, like, where you're at physically?
Speaker B:Yeah, I did it.
Speaker A:It's crazy how chat GPT gets so deep into things, you know?
Speaker B:Right, right.
Speaker B:And.
Speaker B:And I mean, it's.
Speaker B:Over the time that I've been using it.
Speaker B:I mean, it learns.
Speaker B:So, like, if I say my business, it knows Detail Solutions Auto Spa.
Speaker B:If I ask it something for the podcast, it knows Detail Solutions Podcast.
Speaker B:If I say something for, you know, the, the coding brand that I work for, it knows Aquatech.
Speaker B:Yeah, it's crazy that I can, like, I, I don't have to specify, like, make something for Detail Solutions Auto Spa.
Speaker B:Make something for Detail Solutions Podcast.
Speaker B:Make something for Aquatech.
Speaker B:I can just say, you know, hey, we've got a new product coming out.
Speaker B:I need a name for.
Speaker B:It does this thing and it's like, Aquatech, blah, blah, blah, blah, blah, blah, and it'll give me like 10 different name ideas, you know, Or I can say, like, hey, for my business, I need a post for whatever.
Speaker B:And it knows that it's the auto spawn.
Speaker B:It's not a post for the podcast.
Speaker B:So.
Speaker B:So, yeah, dude, it's crazy.
Speaker B:Like, and, you know, and over times I've asked different things, like, what was it?
Speaker B:I just asked it a while back because.
Speaker B:Oh, because it was right after we did the thing with Walt because Walt did a whole thing where he asked it the.
Speaker B:What was it?
Speaker B:Oh, shoot.
Speaker B:It was like the.
Speaker B:The demographics of, like, his city, you know, and it broke it down to, like, the population, the average income.
Speaker B:And then, like, how he, you know, how many competitors he had and then how he could, you know, target where his strengths were, where his weaknesses were against his competitors.
Speaker B:And then, hey, he could type in his competitor and it would give the strength, strengths and weaknesses.
Speaker B:So he knew how, like, counter attack it with an ad or a post or something.
Speaker B:So, like, I did that for, for here for, like, the Sanford, Lake Mary area.
Speaker B:So, like, now it knows, like, when I type something in, when I say, give me, you know, create a post for a reel or something.
Speaker B:Like, it'll say, hey, Lake Mary, Sanford residence.
Speaker B:You want your car to shine?
Speaker B:Like this one.
Speaker B:Like, and then like in the hashtags, it'll.
Speaker B:It'll, you know, Central Florida detailing, Lake Mary detailing, Sanford Detail.
Speaker B:Like, dude, it's.
Speaker B:It's crazy, man.
Speaker A:We recently did a Text campaign with your able.
Speaker A:And I utilized chat GPT for that particular message.
Speaker A:I said, hey, you know, let's create like a springtime, get the crud off your car, yada yada yada.
Speaker A:You sign up first.
Speaker A:This many people get XYZ and they created this really, really solid text message.
Speaker A:And I mean I could send it to you, I could share it to you, but it was so well versed and the amount of characters that we needed, I didn't have to go through and thumb through and I'd have to edit.
Speaker A:It was ready to go.
Speaker A:And I mean we fired it.
Speaker A:And you know, for every bit of no's you get a yes.
Speaker A:Yeah, we got such good engagement and feedback on that that people were just like responding and responding.
Speaker A:Like I almost didn't know what to do with myself for the moment because I was like really overwhelmed at like how cool that that particular text message took off and the positive engagement we got out of it.
Speaker A:And I think it was just the way it was worded because if somebody like you and myself were to probably, you know, I'm not saying that we're, you know, below level of like how to, you know, create something like that, but I think if we would have worded it ourselves, we probably would have been a lot less engaged.
Speaker B:Exactly.
Speaker A:But the way it sounded like the way I even read it, I wanted to go call my own damn shop.
Speaker A:I was like, man, that's kind of co.
Speaker A:You know.
Speaker B:Yeah.
Speaker B:You know, I used to, I used to type out my text or my post or whatever and then I'd put it in chat GPT and ask it to clean it up.
Speaker B:Right, sure.
Speaker B:And, and so like today I was talking to my, my buddy who made my website and you know, he was kind of like, hey, it's starting to really like kind of pop off in the searches.
Speaker B:Like, you know, I'm like noticing, you know, it's, it's, you know, getting so much better.
Speaker B:And he was like, are you seeing, you know, any kind of return?
Speaker B:And I'm like, well yeah, I'm getting a, you know, I'm getting some more calls than I was before.
Speaker B:I said the only problem is like I still kind of getting like those bottom feeder calls, you know, when, hey, I need my car detailed.
Speaker B:And I'm like, okay, cool.
Speaker B:Like, you know, our interior detail prices start at 350, $400.
Speaker B:And it's like, oh yeah, exactly.
Speaker B:So he goes, so, you know, so he was kind of saying, or we were talking about that and he goes, he goes you know, it'd be really good blog post to do is why interior detailers are so expensive and, and what goes into them and everything.
Speaker B:And I was like, okay.
Speaker B:I was like, well, you know, like, how do we write that?
Speaker B:And he goes, well, we don't write it.
Speaker B:He goes, go into chat GPT and ask it to create a blog, a blog post on why, why interior detailing is so, so expensive.
Speaker B:And he goes, and just give it some ideas, like, right, like why, like if you're trying to explain it to a customer, why is this such an expensive service?
Speaker B:You know, why does it take longer than, you know, the guy says he's going to come out and knock it out in 30 minutes and charge 100 bucks or whatever.
Speaker B:So like, I did that.
Speaker B:I said, create a blog post on why an interior detail costs so much and here's the reasons why.
Speaker B:You know, knowledge of interior materials, cloth, leather, plastics, carbon fibers, Alcantara, all this.
Speaker B:Which products are working with those and not going to damage them.
Speaker B:I said, in odor removal, you know, explain the differences between ozone and chlorine dioxide.
Speaker B:Because I'm a chlorine dioxide guy, you know, And I said, it's illegal to.
Speaker A:Do ozone in California now.
Speaker A:So now purely carbon dioxide now.
Speaker B:Nice.
Speaker B:So, you know, like I, you know, and I used an example.
Speaker B:Like one of my clients took her car to her Porsche to the dealership and they did a free interior detail.
Speaker B:It was like two months ago.
Speaker B:She had to keep taking it back because they put an ozone machine in it and it just has that stale ozone smell.
Speaker B:So like, I, I, I told it about that and then, you know, like some other things.
Speaker B:And dude, it typed out this like, beautiful, like, blog, like kind of the same thing you were saying.
Speaker B:Like, I'm reading it, I'm like, holy, like, this makes me want to pay money for, for an interior detail now.
Speaker B:So, like, I sent it over to my buddy and he's like, dude, I don't need to change a thing.
Speaker B:He goes, I'm putting it right on, right on the website.
Speaker B:He goes, that's awesome.
Speaker A:Yeah, you know, it does kind of take the guesswork out of it, but it also kind of like, it cheats us too, you know?
Speaker A:Like, I wouldn't say it takes out the genuine ality of the whole entire post because it's like these things are things that we have invested ourselves in our time, our education, learning, the years and years of trial and error that we put in that we could verbally use from our mouth.
Speaker A:People and kids and anybody at this Point can use that and sound extremely educated.
Speaker A:So there is that factor now where people who don't understand what we do as professionals can utilize Chat GPT into their business who don't have the experience and ultimately either screw something up or read into it really well and try to figure out, you know, a way around that to make themselves better.
Speaker A:Which is great.
Speaker A:If you could find a way to make yourself better by reading through a Chat GPT thing, wonderful, that's great for you.
Speaker A:But a lot of people probably right now, you know, we're seeing it around here.
Speaker A:You could totally tell when somebody's, you know, they're, they're fresh, they're green in business, they're totally new, they're, they're rocking Chemical guys all over their van.
Speaker A:But then they're writing these lengthy posts about what you should be doing and how to's and this and that.
Speaker A:And it's like, dude, you're using bottom of the barrel stuff, you know, and not to say anything.
Speaker A:Paul's a great guy and there he's got a wonderful company and.
Speaker B:Right.
Speaker A:They make killing in the retail side of things.
Speaker A:But that's not to me, in my mind, that's not professional.
Speaker A:The detailed product, that's not professional work.
Speaker A:And I mean there's no experience like hands on experience.
Speaker A:Yeah, there's nothing like getting your hands dirty and learning, you know, Chat GPT is not going to cut and polish your car.
Speaker B:Yeah, no, it's not.
Speaker A:You know, they're not, they're not going to be able to figure out what patent product to use to get you where you need to be or to achieve the results.
Speaker A:Like today, one of my guys, he's good at what he does, but he found himself in a pickle.
Speaker A:He sent me a text message, I was out of the office.
Speaker A:He said, hey, I can't get this haze out of the paint.
Speaker A:I can't figure it out, you know.
Speaker A:And I had him cut the paint and you know, to get some aggressive marks up.
Speaker A:But there's still wool marks, there was still something in the surface and it created a haze naturally, as it's going to do.
Speaker A:So I got back to the office and I was like, okay, well let's see what we got here.
Speaker A:He had three or four different combinations out.
Speaker A:He was just having a tough time.
Speaker A:I grabbed a yellow pad, I grabbed some Koch Chemie microcut, threw it on there, work the paint through the cycle, slowed it down, ran a final pass, wiped it clean, clear as day.
Speaker A:You know, it's just nothing is substitute for hands on experience or absolutely just looking at a surface and understanding what it is that you're going to do.
Speaker A:Guys like you and myself, you know, like we could look at a paint system and know like I could look at a paint and be like, okay, that's a Subaru that paints hard as hell.
Speaker A:We're digging out the bottle of rocks.
Speaker A:You know what I mean?
Speaker A:That's what we're gonna, it's what we got to do at this point.
Speaker A:Or you look at a Toyota or a Lexus paint, you know it's going to be softer.
Speaker A:A black gm.
Speaker B:Yeah.
Speaker A:You know, you, you ultimately you, you identify and you know, where some people who are newer again don't understand that and are just going balls to the wall on it and really essentially doing more damage than good, doing more bad than good, you know?
Speaker B:Yeah.
Speaker B:So and I think the, I think the good point to it, of it, I mean, you know, technically it's a tool.
Speaker B:It's a tool to help you and, and like you said, right, like you know, you and I and, and you know, majority of the, the detail industry, we, we know how to do it.
Speaker B:We know the right steps, the right tools, the right whatever.
Speaker B:We just not all of us might be able to explain it properly to a client.
Speaker B:Right.
Speaker B:So again, that's what I liked about, about doing that is because I could say write me the blog post and basically give it all the points I wanted it to hit on without verbally.
Speaker A:Being able to get it or type.
Speaker B:Right, right.
Speaker B:And it's gonna do it, you know, in a way that is going to explain all those points the way I explained it to chat gbt, but in a cleaner, more professional, you know, maybe more educational way than I would or.
Speaker A:In a way that somebody could read it and relate to it a little better than the way we can explain.
Speaker A:You know, there's, there's always ways like, you know, kind of like with like, you know, people who don't understand like math a certain way, if it's explained a different, in a different format, then people get it, you know, so the way we relate to a customer and say it a certain way, but they can go read it off a chatgpt t post.
Speaker A:Yeah, they, they relate to it a little bit better.
Speaker A:You know, it's easier explained by them from us.
Speaker B:And that's the thing that I've, I've noticed with you know, detailers and, and, and myself included, I've, I've been guilty of it at times is you know, when we try to explain Things to detailers, we are to clients.
Speaker B:We talk like detailers, surfactants and, and this and emulsifiers and aluminum dioxide.
Speaker B:You know what customers like, what the are you talking about?
Speaker B:Like, you know, like, I just want.
Speaker A:My car clean, dude.
Speaker B:Yeah, you just gotta go like, look, man, it makes magic on the paint and your car is going to look shiny when it's done, you know, like.
Speaker A:So again, I don't think what they're, I, I think a customer's base expectancy isn't for us to over educate them on everything we use.
Speaker A:And that's, you know, kind of now where you don't really.
Speaker A:How do I explain?
Speaker A:You know, it's not about, you know, what you have, what you're putting on.
Speaker A:I'm like, yeah, I'm putting a lake country pad on this machine and this.
Speaker A:Because they don't fucking know.
Speaker B:Yeah.
Speaker A:All they know is they're coming in here for a service and they're entrusting you the brand who you've branded yourself with to give them good work, quality workmanship and an excellent product at the end of the day.
Speaker A:Yeah, you know, stellar results, killer materials and what you use.
Speaker A:Like I explained to my customers and I tell them I don't spare expense on materials, I don't spare expense on tools.
Speaker A:Just know everything that we put on your paint or your interior is going to be the best of the best, hands down.
Speaker A:You know, I don't, I don't pick up things from your local part stores or Walmarts or Targets or, you know, anything like that.
Speaker A:Everything we use is professional grade.
Speaker A:And that's all I need to tell them if they're inquisitive about it.
Speaker A:But for the most part, when a client does come into our facility just by, just by overall sight and they look and see, they know that they're getting, they're in a professional outfit.
Speaker A:The aesthetic is there, the curb appeal is there.
Speaker A:It's, you know, not just the lighting or anything like that.
Speaker A:It's just how we have everything laid out and formatted is in an extremely professional setting.
Speaker A:And they know what they're gonna get is a great product.
Speaker A:So there's need to not explain a lot of that.
Speaker A:But again, you also have people who are newer in business.
Speaker A:You have mobile guys who don't have the brick and mortar or don't have that curb appeal where they need to explain a little further in order to sell that client or you know, get that client to bite on what they're selling.
Speaker A:So there, there definitely is that factor I kind of got.
Speaker A:I kind of went down the rabbit hole of what we were talking about.
Speaker B:That's the beauty of this is it's just conversational, you know.
Speaker A:Absolutely, man.
Speaker A:You know, I think, I think that the customer's, you know, expectancy, you know, that's what we were talking about, you know, products and things like that and, you know, processes and eliminations.
Speaker A:I think more simplifying the explanation of what you stand to or what you are willing to offer the client is easier than trying to over explain that.
Speaker A:Because nine times out of 10, they say that in the first seven seconds, a customer is going to know if they're going to do business with you by.
Speaker A:By the time your handshake ends, they already know whether they're going to work with you.
Speaker B:Right.
Speaker A:You know, and that's key for me.
Speaker A:And in my place of business, customer service is everything.
Speaker A:We'll send lift cars to and from.
Speaker A:We'll give you a ride if we need to.
Speaker A:You know, our front room is full of snacks, coffees, teas, drinks, water, sodas, you name it.
Speaker A:It's.
Speaker A:It's all about perception.
Speaker A:It's all about the customer service.
Speaker A:It's all about making them feel welcome, you know, perceiving value, creating a relationship and giving them what they're asking for.
Speaker A:For.
Speaker A:For me personally, you know, and this, I.
Speaker A:I don't speak for anybody else.
Speaker A:I speak for myself.
Speaker A:My customer comes before their car, I want to.
Speaker A:I want to understand them a little bit, see what, you know, makes their gears turn, ask them a little bit about themselves.
Speaker A:Do you have kids?
Speaker A:You know, what's your life like?
Speaker A:You know, that way before I even get into that, I already know what the inside of their cars are doing.
Speaker A:Oh, I got four kids.
Speaker A:Oh, yeah?
Speaker A:How old are your kids?
Speaker A:Oh, three to ten.
Speaker A:Oh, we know what that's going to look like.
Speaker A:You know, you kind of.
Speaker A:You gauge that before you get out there.
Speaker A:And then you're not like, oh, my God, look at the inside of your car like y torch.
Speaker A:We're going to charge you an arm and a leg right now.
Speaker A:You kind of like subtly know how to move into that with them.
Speaker A:But at that point, that customer already feels good enough inside that you're going to do a good job for them because you already taken an interest in them.
Speaker A:So that means if you've taken an interest in them, you're going to take an interest in their vehicle.
Speaker A:You know, so that's my logic on it, you know, also, you know, being open and offering and, you know, welcoming you know, that's the idea is not to come into a dirty, greasy garage, right.
Speaker A:Coming into a nice space where you feel comfortable.
Speaker A:You can have a seat, watch what we have going on on our screens, you know, enjoy a cup of coffee while you wait for a lift car or what have you.
Speaker A:You know what I mean?
Speaker A:Yeah, that's.
Speaker A:That's what my model of my business is based around.
Speaker A:And not.
Speaker A:Not.
Speaker B:Yeah, that's a great way to do it because the way that I've always thought is, you know, the best customers are the ones that you build relationships with.
Speaker B:You know, I mean, I learned that a long time ago in the car wash because, you know, I worked in the car wash for so many years that, you know, you know, like when I first started working, you know, people were like my age, you know, and then, you know, by the time, you know, by the time I, I left, they're grown, married, got kids, their kids are going away to college.
Speaker B:Like, you know, like you, you.
Speaker B:You build this relationship with these people.
Speaker B:So, so, you know, utilizing that.
Speaker B:When I started my business, I tried to treat people the same way, like you said, you know, ask them what they do, you know, how their family is when you see them.
Speaker B:And, and, you know, and that's where I've.
Speaker B:I've got this core group of clients that, you know, are my bread and butter, so to speak, because they, they always need something done.
Speaker B:They're always buying new cars to get coded.
Speaker B:They're always wanting them to be maintained, whatever.
Speaker B:So, like, I know, like, even in slow times, I'm gonna have these set people.
Speaker A:There's your fallback.
Speaker A:You can give them a call.
Speaker B:Right, exactly.
Speaker B:So, you know, that's the beauty of it is, is don't just treat them as, as a one and done or, or a client or whatever, you know.
Speaker A:Or, or a dollar bill or a credit card.
Speaker B:Right, right.
Speaker B:Build that relationship with them.
Speaker B:Yeah, there's.
Speaker A:I have a client who's got a diesel truck she just bought and she wants to get it coded.
Speaker A:She was my client 15 years ago.
Speaker A:She was one of my first clients.
Speaker A:Oh, wow.
Speaker A:Talking with her probably two, three days ago, I was like, you know, I've known her for that long.
Speaker A:I've never.
Speaker A:Since junior high.
Speaker A:She supported my business the second I opened my doors.
Speaker A:And she's always been a good friend.
Speaker A:You know, I was talking with her the other day, I was like, hey, you know, how's the family?
Speaker A:How's everybody doing?
Speaker A:She's all, well, my second's about to graduate college and they're buying a house in Arizona.
Speaker A:I'm like, holy.
Speaker A:She's like, yeah, I'm thinking about moving down there next year.
Speaker A:Now, mind you, I've known these kids since before my business was open.
Speaker A:But to learn that, you know, after all these years of her still being my client through everything, that her kids are now.
Speaker A:One of them's grad.
Speaker A:The youngest is graduating college.
Speaker A:The oldest is out of college, and they're buying a home together in Arizona.
Speaker A:And she's getting ready to jam.
Speaker A:She's like, I don't have nothing else here, Sean.
Speaker A:What am I gonna do?
Speaker A:I'm like, do you go be with your kids?
Speaker A:Yeah, go start anew.
Speaker A:Open it.
Speaker A:Open a fresh chapter of life, you know, so for me, it'll be sad to see her go because she's been so consistent through the years, but at the same, that's like, you know, that's graduating in life.
Speaker A:Yeah.
Speaker A:You've hit a new plateau.
Speaker A:You hit a new marker in life.
Speaker A:Like, you're to the point now where it's like, you don't really have anything keeping you here.
Speaker A:You can go explore and live and.
Speaker A:And do what you want be.
Speaker A:Be what you want to be, you know, or find something anew or find a new love out there, whatever the case may be.
Speaker A:Right.
Speaker A:As for me, I can't really go anywhere.
Speaker A:I'm grounded here, you know, like business.
Speaker B:Yeah.
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Speaker A:Kids are, you know, my kids are.
Speaker A:One of them's headed to San Diego State.
Speaker A:We were just down there a couple weeks ago, and I did a super detailed grand opening.
Speaker A:She's going to San Diego State University.
Speaker A:So with the orientation and that stuff, you know, I've got two more that are in high school.
Speaker A:I have two stepdaughters and my two boys.
Speaker A:My oldest is 23.
Speaker A:My second oldest is going again.
Speaker A:She's going to San Diego State.
Speaker A:And then I have two that are junior or a sophomore and a freshman in high school.
Speaker B:Okay.
Speaker A:So, I mean, we're well on the way of kind of moving them out, you know, and get graduating them in life as well, and then, you know, kind of figure out what I want to do after that.
Speaker A:You know, I'm.
Speaker A:I've contemplated, you know, letting the kids have the business, run the business, finding somebody who can manage and run the business and trying to, you know, stick around the industry full time.
Speaker A:Or do I want to kind of.
Speaker B:Sail off into the sunset, figure out.
Speaker A:What I want to do?
Speaker A:Yeah, man.
Speaker A:You know, because I'm good enough.
Speaker A:I feel like if I needed to, I can.
Speaker A:I could hang it up and.
Speaker A:And be fine and do well for the rest of my life if I really needed to.
Speaker A:I mean, I've invested into other areas of my life that are, you know, passive income all day long.
Speaker B:Right.
Speaker A:Regardless of what I do, I make money when I sleep, so that's kind of nice.
Speaker B:Right?
Speaker A:I enjoy this.
Speaker A:I love this.
Speaker A:I love being able to hang out and talk to my friends and see people that have molded me.
Speaker B:Yeah.
Speaker A:Dude, I don't know if I don't think you knew me 10 or 15 years ago.
Speaker B:No, No, I didn't.
Speaker A:Rough.
Speaker B:No.
Speaker B:Yeah, rough.
Speaker B:I think you and I met the first time at Air Force One.
Speaker A:I think we did.
Speaker A:I think it was our first personal interaction.
Speaker B:Yeah, yeah, yeah.
Speaker A:That was, what, two years ago?
Speaker B:Yeah.
Speaker B:Yeah.
Speaker B:I mean, like, I knew of you.
Speaker B:I think we were Facebook friends and, like, whatever commented message or things like that, but I didn't, like, know, you know, you and.
Speaker A:Yeah.
Speaker B:Air Force One was the.
Speaker B:The first time, like, we met in person.
Speaker A:Yeah.
Speaker B:And that was a brief because, I mean, we were only.
Speaker A:Yeah.
Speaker A:Everybody was all over the place.
Speaker A:You guys.
Speaker A:You guys had people on the podcast.
Speaker A:I was walking around doing things.
Speaker B:Yeah.
Speaker A:3 and stuff like that.
Speaker A:And, yeah, I mean, that.
Speaker A:That's a special project, man.
Speaker A:That place, that.
Speaker A:That alone right there, that helped mold my business, that helped shape everything about me.
Speaker A:Like I said prior to that, I was rough, dude.
Speaker A:Like, I didn't give two.
Speaker A:I.
Speaker A:I'd call people out.
Speaker A:I'd call people out to fight.
Speaker A:I just didn't care, you know, it was just I was just that guy.
Speaker A:I just.
Speaker A:I was hot, bro.
Speaker A:All the time.
Speaker B:Like.
Speaker B:Like, Joey Love at sema.
Speaker B:Always.
Speaker A:Yeah.
Speaker B:Always calling people out at sema.
Speaker A:Yeah.
Speaker B:Yeah.
Speaker A:I did that with Joey in person at a booth.
Speaker B:Did you?
Speaker A:Yeah, I called this.
Speaker A:I don't remember the guy.
Speaker A:He was.
Speaker A:He was talking loud on the Internet, and Joey brought him over to the booth, and I pulled him around the booth.
Speaker A:I'm like, how you want to run this, dude?
Speaker A:Like, I don't.
Speaker A:I don't do the Internet stuff, you know?
Speaker B:Yeah.
Speaker A:But, you know, again, this is.
Speaker A:It's all a part of growth, man.
Speaker A:Like, it took me a long time to really realize that that's not the attitude that's going to win.
Speaker A:That's not the attitude that's going to carry me places.
Speaker A:It's not going to take me where I need to be.
Speaker A:So I've learned to tailor myself back and become a whole lot more professional, because nobody wants a representation of that in their business.
Speaker B:Right.
Speaker A:My business alone.
Speaker A:Like, I stand alone as customer service.
Speaker A:But what do I look like as somebody who works in the industry?
Speaker A:And I'm trying to do that.
Speaker A:That doesn't play a professional part, and I don't ever want to be that way with people.
Speaker A:Now, do I get hot in the collar?
Speaker A:Sure.
Speaker A:Am I going to have a debate with you?
Speaker A:Sure.
Speaker A:But am I going to come after you like I used to come after people?
Speaker A:Absolutely not.
Speaker A:Because there's growth, and I have Rennie Doyle to thank for that.
Speaker A:And I have a couple other people thank for that, because after I went through training, you know, he stuck the boots to me, man.
Speaker A:He made sure that I.
Speaker A:He held me accountable, and he made sure I held myself accountable.
Speaker A:I do remember this one time him and I went out to dinner with Diane and my other half, and dude, dose of reality, like, it was like.
Speaker A:It was like my father disappointed at me.
Speaker B:Yeah.
Speaker A:And it just.
Speaker A:It hit me like a ton of bricks, and it hurt my feelings.
Speaker A:I was like, damn, I'm just.
Speaker A:I'm disappointing somebody who is.
Speaker A:Made it part of his own personal mission to mold me into something better.
Speaker B:Yeah.
Speaker A:You know, and it took that for me to be like, okay, I need to stop what I'm doing.
Speaker A:You know?
Speaker A:And just a part of who I am now is just being strictly professional, whether it be on the Internet, be it in person.
Speaker B:Right.
Speaker A:And it's calmed me down a lot.
Speaker A:You know, it's definitely made me.
Speaker A:It's made me a much better person because I've had to look at it from Home, the outside, looking in as a person, it's like, do I want to be treated that way by people?
Speaker B:Right.
Speaker A:No.
Speaker A:So why am I doing that to other people?
Speaker A:It's not.
Speaker A:It's not fair to anybody.
Speaker B:Yeah.
Speaker A:And I've seen.
Speaker A:I've seen growth out of that with my business and personally.
Speaker B:Right.
Speaker B:And again, like you said, it's just not a good look, you know, and, you know, everybody in this industry, you know, whether they want to admit it or not, always kind of has an agenda of the next step, you know, getting on with a brand, representing a brand for a brand, whatever.
Speaker A:I mean, the thing is, too, you have to remember that the threshold of entry in this industry is so low.
Speaker A:And that's because you can be anybody and come in and wash and clean a car.
Speaker B:Yeah.
Speaker A:Now, the special people are the ones who really understand what the business is, what the business takes, and then going from there and leveling up.
Speaker A:You know, for me, when I first started my business, bro, I didn't know what I was doing.
Speaker A:I mean, I knew what I was doing, but I didn't know what I was doing.
Speaker A:This is a means to an end for me at some point, and I've grown it into something amazing, and I'm very thankful for that.
Speaker A:You know, I'm very grateful for that every single day that I get to wake up and come to a building that's mine and relate with people who I've been friends with forever or generate new customers in business and stuff like that.
Speaker A:But I remember at one point, like I said, the threshold of entry in this industry is so low that you can come in hot and the collar be like that and still do something for yourself.
Speaker A:But it really takes somebody special like yourself who went into, you know, the detail side, into the podcasting, being a brand representative.
Speaker A:Aquatech, by the way, Mike Cardenas is amazing.
Speaker A:He helped me with.
Speaker A:When I was a Sonnex.
Speaker A: I think it was like: Speaker A:I worked the booth, and, dude, he.
Speaker A:He just stood over the top of me and helped me.
Speaker A:It was my first trade show.
Speaker A:I was scared of shit.
Speaker A:I didn't know what to do.
Speaker A:I didn't know how to talk to people.
Speaker A:But I had done something enough to a magnitude where they recognized me, like, hey, you want to work this boot?
Speaker A:And that was, like, one of my very first opportunities that I was like, wow, this is.
Speaker A:This is more than a business.
Speaker A:Yeah, I'm being recognized for my accolades.
Speaker A:And, you know, and that's where it all really kind of started.
Speaker A:Snowballing you know, it all started.
Speaker A:It all started going there and then just more and more recognition.
Speaker A:And then I was able to get on with another company.
Speaker A:And then, you know, through the years, I've worked for a few different companies, you know, and I'm proud to be where I'm at today, I will say that.
Speaker A:And I'm proud to see where you're at so far with your journey with Aquatech.
Speaker A:And I know that you guys got Jerry on there now.
Speaker A:Jerry's a solid dude.
Speaker A:I love that guy to death.
Speaker A:He's funny shit.
Speaker B:Yeah.
Speaker A:The things that he says and does, that.
Speaker A:He cracks me up.
Speaker A:But, yeah, you know, at the end of this, it's all about evolution, man.
Speaker A:You know, and evolving into what you want to be in the industry and being as a person and.
Speaker A:And what you want to see as yourself in a business, you know, and for me personally, it's.
Speaker A:It's taken a lot of trial and error.
Speaker A:It's taken a lot of.
Speaker A:Lot of disciplinary action on my part, personally disciplining myself, but also having others discipline me, like within our group.
Speaker A:I.
Speaker A:Dude, I've been kicked out of the mafia a few times because I didn't know how to.
Speaker A:I didn't know how to stop this, and I didn't.
Speaker A:I.
Speaker A:I was, you know, just being combative.
Speaker A:And yeah, again, learning that that's not the way is.
Speaker A:That's.
Speaker A:That that shaped everything going forward.
Speaker A:I haven't had anybody call me like, sean, what are you doing?
Speaker A:Like, stop acting up.
Speaker A:Like, you're doing too much on Facebook or you're doing this or you need to calm down.
Speaker A:Like, you know, and it's nice to not have that.
Speaker A:It's nice to see smiling faces.
Speaker A:It's nice to be able to be greeted in a.
Speaker A:In a nice manner when I show up to trade shows.
Speaker A:And it's nice because I don't have that rough appeal about.
Speaker A:I mean, I look pissed off all the time.
Speaker A:I look like a suspect in anything that I do just based on my overall appearance.
Speaker A:But to know me is to know, like, you know, I've got a good heart, I treat people well.
Speaker A:I just.
Speaker A:I'm a no bullshit kind of guy, and I've always been that way.
Speaker A:And I've never really been a guy who deals with the Internet toug.
Speaker A:If I say it, that's it.
Speaker A:I'm not going to tap the keyboard, I'm going to tap on your front door kind of guy, you know?
Speaker B:Right.
Speaker A:But the growth behind all of that has been astronomical for me and I really feel like a lot of people in this industry have helped make me a better person.
Speaker A:And again, the lower threshold of entry is great, but listening to people who will help you and genuinely care to see you succeed is everything.
Speaker A:You're one of them.
Speaker A:I've.
Speaker A:I've watched your podcast.
Speaker A:I've listened to you.
Speaker A:I follow your Facebook.
Speaker A:I love watching what people do, you know, and you're.
Speaker A:You're an amazing asset to this industry, dude.
Speaker A:And to watch the growth of your podcast, the growth of Aquatech, and everything just based around yourself, dude, your presence at MTE was huge.
Speaker A:I sat back, I watched, bro.
Speaker A:I was like, this is awesome, dude.
Speaker B:Which is crazy because, like, this was the first MTE that I was a little bummed about.
Speaker B:Well, and so here's the thing.
Speaker B:Not.
Speaker B:Not for a bad reason.
Speaker B:Not for any bad reasons.
Speaker B:You know, it was the first year helping Sheldon create the.
Speaker B:The Paint Correction competition, and I was just so busy in that booth that I didn't get the time to spend with people.
Speaker B:Really.
Speaker A:You didn't need to, because everybody came to you.
Speaker B:Some of them did, but some of them didn't.
Speaker B:And I missed.
Speaker B:And I.
Speaker B:And I just missed that.
Speaker B:Right.
Speaker B:Because again, like, some of the people that I'm used to having interaction with were.
Speaker B:Were stuck in their boots.
Speaker B:And.
Speaker B:And so I see that.
Speaker B:So I miss a lot of people.
Speaker B:And.
Speaker B:And with mte, you know, I've talked.
Speaker B:I talk about it all the time.
Speaker B:MTE definitely has a special place in my heart because it's.
Speaker B:It's in my back, my backyard.
Speaker B:Right.
Speaker B:It's here in Orlando.
Speaker B:So I love going to mte.
Speaker B:I love it.
Speaker B:The atmosphere, I love seeing everybody.
Speaker B:The hugs, the.
Speaker B:The handshakes, you know, the.
Speaker B:The time catching up.
Speaker B:Right, right.
Speaker B:And so, like, you know, because I was so, you know, preoccupied helping the Paint Correction competition go about, like, I didn't get some of that.
Speaker B:So I'm glad that this.
Speaker B:For next year, Sheldon's talking about being able to have more people in there so that we won't have to be so laser focused on it, which will be nice because I.
Speaker B:I do want to have that interaction with it still.
Speaker B:But at the same time, I also want to be, like.
Speaker B:Right.
Speaker B:And to not be, you know, in it.
Speaker A:Of your pay correction competition.
Speaker A:So you, you know, naturally, you were going to be housed there.
Speaker A:It's.
Speaker A:It's just one of those things when you're.
Speaker A:When you're starting something, but, you know, as the years go on and stuff like that, the ease of that, you know, or the.
Speaker B:The bird.
Speaker A:The ease of burden gets lifted off a little bit because more people want to be involved and, you know, help themselves.
Speaker A:That, like, I.
Speaker A:I totally understand where you're coming from.
Speaker A:I didn't think about that aspect till you started talking about it.
Speaker A:Yeah, I personally don't get to see the majority of the trade shows, be it mte, SEMA or anything like that.
Speaker B:Yeah, I'm in a booth.
Speaker A:I'm in a booth.
Speaker A:Last year, I was at SB3 in Lake country the whole time.
Speaker A:Before that, it was buff and shine all day long.
Speaker A:You know, I was there.
Speaker A:Luckily, now I'm still with Lake country, but I work for cci, and I think CCI is going to have a booth coming up this year at Mobile Tech, so I will kind of be housed there.
Speaker A:But I do get that bit of freedom, you know, like, yeah, I've set it to, you know, both.
Speaker A:Both places.
Speaker A:Like, hey, man, I want to be able to explore just a little bit.
Speaker A:I want to be able to go walk through and say hi to the people like you who are stuck at the booth you didn't get to interact with.
Speaker A:You know, I want to be able to walk around, just freely say hi to friends who are walking past me when they're, you know, I'm working and they're off to another booth to see something that may be new and exciting to them.
Speaker B:Right, exactly.
Speaker A:You know, so I do understand what you're saying when you say you missed that camaraderie, you know?
Speaker B:Right.
Speaker B:And.
Speaker B:And I mean, honestly, like, it was more of a volunteer thing.
Speaker B:I mean, Sheldon didn't, like, require me to be there, you know, or anything.
Speaker A:This is your baby, man.
Speaker B:But it.
Speaker B:I mean, kind of.
Speaker B:I mean, I.
Speaker B:You know, it was a weird.
Speaker B:It was a weird thing because, you know, when it was originally brought up by somebody else and then they couldn't.
Speaker B:They couldn't run it, you know, Sheldon had asked me, he said, you know, can you.
Speaker B:Can you help me?
Speaker B:And I said, sheldon, like, I don't.
Speaker B:I don't know.
Speaker B:I don't know how to do this.
Speaker B:You know, Like, I don't.
Speaker B:I don't know what I'm doing.
Speaker B:I said, but I'll tell you what, I will put together a committee of.
Speaker B:Of people in this industry that can help you.
Speaker B:And I said, I'll.
Speaker B:I'll facilitate it.
Speaker B:I'll put everything together.
Speaker B:I could be a part of it, not be a part of it, whatever.
Speaker B:And he said, well, no, I want you to be a part of it, because he's so busy doing all the other trade shows that Convex does, he's like, I'm gonna need somebody to, you know, kind of whatever.
Speaker B:So, you know, and I think this first year, he wasn't really sure.
Speaker B:I mean, like, we had a good plan of action, but it wasn't tested.
Speaker B:So he didn't really, I think, put as much.
Speaker B:I don't want to say effort, because he did, but he didn't put as much, I think, backing into it.
Speaker B:Like.
Speaker B:Like, I don't think the budget for the paint correction competition was anywhere near what the PDR the dentalympics are, because, sure, that's.
Speaker B:That's been going on for so long.
Speaker B:Like, that's proven.
Speaker A:I mastered a bit of that for so many years of doing it as like the paint correction competition is.
Speaker A:It's.
Speaker A:It's an infant.
Speaker A:It's still in its baby stages.
Speaker A:It has.
Speaker A:It hasn't even hit toddler stage.
Speaker B:I don't.
Speaker B:I don't even think it can walk on its own yet right now.
Speaker A:I mean, kind of, kind of like, as we grow and evolve as.
Speaker A:As people and detailers and business owners and entrepreneurs, that paint correction competition is also going to evolve the same exact way.
Speaker A:It's just absolutely.
Speaker B:It just.
Speaker A:There's just trial and error, and it's just the rough edges that need to be smooth and figuring out exactly and that's smoother.
Speaker B:So.
Speaker B:And that's kind of the things, I mean, we've talked about, you know, what it could be.
Speaker B:You know, I mean, the.
Speaker B:The main thing is for 20.
Speaker B:For 26 is to just be a little bit more refined than what it was this year.
Speaker B:And then once we get 26 done and it's refined and it's a little bit better, then starting in 27, we can go crazy with it.
Speaker B:Sure.
Speaker B:Like, we had.
Speaker B:One of the suggestions that I loved was instead of doing the polished pan scuffed, and then you have to bring them back was let's do weathered pans, let's throw pans outside for a year, get bird etchings, watermarks, and then let's make it a real paint correction where you could.
Speaker A:Real life circumstances that would normally be what you would work on every day.
Speaker B:Right.
Speaker B:You know, so I liked that idea.
Speaker B:The other idea that I liked was we could do.
Speaker B:And I.
Speaker B:I keep calling it a blind taste test, but basically it would be, you just show up and you don't know what chemicals you're getting, you don't know what pad you're going to use.
Speaker B:You know, everything's going to be unmarked bottles.
Speaker B:Hey, here's a compound.
Speaker A:Kind of like a skills validation certificate, right?
Speaker B:Here's a compound, here's a polish.
Speaker B:Like, you know, maybe we talked to one of the pad manufacturers who could make us pads that don't look like any other pad.
Speaker B:So somebody couldn't say like, oh, this is a lake country pad.
Speaker B:Oh, this is an obert pad.
Speaker B:This is a buff and shine pad.
Speaker B:This is a rupez pad.
Speaker B:You know, like we get a pad that doesn't look like anything, you know.
Speaker B:You know, get a black pad that's rock hard that, you know, typically you think a black pad is super soft, you know.
Speaker A:Yeah.
Speaker B:I mean there's, there's a lot that can be done.
Speaker B:I think, I think going into 26, I think, you know, Sheldon saw how this year went and how good it went that he's putting a little bit more in the budget for 26.
Speaker B:So I don't really think I'll need to be in there as much.
Speaker B:I think he's gonna have people doing it, which is, which is great because then that allows me to be at the Aquatech boot.
Speaker B:I can, I can do a little bit more bouncing back and forth between aqua paint correction, because that's what I was going to do this year.
Speaker B:And I spent almost all the time in, in the paint correction booth unless Mike, unless Mike had to go use the restroom or Jason had to go do something.
Speaker B:I went, ran back over there and helped them.
Speaker B:You cover them for a few minutes.
Speaker B:But.
Speaker B:But no, I mean it was, it was great, don't get me wrong.
Speaker B:But, but yeah, just, just the fact that I, you know, didn't get to walk as much and see everybody, you know, was kind of a bummer because that's, that's what I like, you know.
Speaker B:But no, afterwards, so that was fine.
Speaker A:Yeah, so like afterwards and everybody's like dinners and stuff like that.
Speaker A:Yeah, everybody's kind of like in different places running crazy.
Speaker A:So it's not like you're all in one space like we normally are, walking around being able to see each other.
Speaker A:It's like everybody has a different plan.
Speaker A:Like you might be a senior frogs or you might be at the steakhouse with your team having a dinner or XYZ or whatever, you know.
Speaker A:So I totally understand where you're coming from on that.
Speaker A:And trying to make the time for everybody in a two or three day show is like, it's like almost impossible to be able to like sit there and get FaceTime with each individual.
Speaker A:Because if you actually did that you wouldn't even really get the show because you're actually trying to take that time with each individual person that, you know, you know, we're, we're.
Speaker A:I don't even like to refer to us as an industry too much anymore.
Speaker A:I like as a giant community.
Speaker A:Yeah, you know, like, of course we're an industry, but, you know, it just seems like a very, you know, we're, it's, it's like a tight knit group.
Speaker A:You know, everybody, you know, it's more of a family kind of thing.
Speaker A:Yeah, you get families who fight.
Speaker A:You have people who don't like each other and they go at each other.
Speaker A:You know, that's just kind of how it is.
Speaker A:But that's like, it's like a big giant family, you know?
Speaker A:And yeah, at the end of the day, it's always about support and being able to have that good facetime with people and stuff like that.
Speaker A:And that's, you know, falling back into our earlier conversation, that's kind of what I looked at.
Speaker A:It's like, why am I at ends with everybody?
Speaker A:Why.
Speaker A:Why am I trying to battle with everybody?
Speaker A:It's like, ain't gonna get me nowhere.
Speaker A:It's just gonna, it's, it's gonna blacklist me.
Speaker A:And I don't want to be that way.
Speaker A:I want to, I want to be able to support, show, love, help educate, teach, train and, and, and show, you know, the younger people who are coming into this that this is a great place to be, it's a lot of fun, and you can make some really serious money doing it.
Speaker B:Well, and not only that, but honestly, like, that's why I've distanced myself from some people is the people that have that attitude or that negativity, they just bring everybody around them down, you know, nobody wants to be around that.
Speaker B:So, yeah, you know, it's, you know, the way that I look at it is there's so many people in this industry that it's all love, like, they don't care.
Speaker B:Like you.
Speaker B:I mean, you could be, you know, a ceramic brand.
Speaker B:They're a ceramic brand, but they don't care.
Speaker B:I mean, that's the one thing I love about Tommy, you know, everybody.
Speaker B:Dude, Tommy, Tommy's just down for the homies, you know, like, you know, all love, no hate.
Speaker B:I mean, hell, we even did the, the.
Speaker A:You guys did your coexisting training with.
Speaker B:Yeah, well, no, no, we didn't do a coexisting training with Knox.
Speaker B:They did one with Noxy that I went to.
Speaker A:You're you're breaking up.
Speaker A:Is it your mic or is it me?
Speaker B:It might be you, I think.
Speaker B:Is it.
Speaker A:Let me try something.
Speaker A:Sorry.
Speaker B:Okay.
Speaker B:No, no, you're good.
Speaker A:Can you still hear me?
Speaker B:Yeah, Yeah, I can still hear you.
Speaker A:Okay.
Speaker A:Yeah.
Speaker B:Yeah.
Speaker B:No.
Speaker B:So Angel Wax did a training that I went to because Noxy wanted me to come for the podcast and, like, podcast it and everything.
Speaker B:Then we did an Aquatech one, but what we did with them was at sema, we did the AA meeting.
Speaker B:So we had.
Speaker A:That's what it was.
Speaker A:Okay.
Speaker B:Yeah.
Speaker B:So we had our Aquatech Angel Wax.
Speaker B:Angel Wax, Aquatech, however you wanted to do it.
Speaker B:That's why we called it the AA meeting, because it didn't matter.
Speaker B:We didn't have to put anybody's name above the other person.
Speaker B:Yeah.
Speaker B:And that was great.
Speaker B:We had a great turnout with that.
Speaker B:And I mean, Tommy's always.
Speaker B:I mean, Tommy, Rick and John, they always are like, dude, let's do something together.
Speaker B:Like how?
Speaker B:Like, let's blow the detail industry minds of two ceramic coating companies.
Speaker B:I mean, technically, their compounds and polishes and everything else, but they're like, you know, two ceramic coating companies coming together and doing something.
Speaker B:So we have talked about the possibility of doing a joint training.
Speaker B:So you come to the training and not only do you get certified in Aquatech, you also get certified.
Speaker B:Certified in an Angel Wax.
Speaker B:You know, you could.
Speaker B:You could leave one training certified in two coding brands.
Speaker A:I mean, that kind of breaks up the stigma, what everybody thinks, like, you have to choose up and be on a side.
Speaker A:I mean, back in the day, it was gtechnic or Ceramic Pro.
Speaker A:Yeah, those were your choices.
Speaker B:Or Sea Quartz.
Speaker B:Sea Quartz was in there, too.
Speaker B:Yeah.
Speaker B:Yeah.
Speaker A:They weren't really making as much noise as these two companies.
Speaker B:Yeah.
Speaker A:At that time and coatings first started coming out, that's kind of what it was.
Speaker A:You really.
Speaker A:It was one of the other if you were kind of.
Speaker A:Or, you know, one of the three, if you were really installing, you know, so that kind of breaks up that stigma of, like, you having to choose up and be a part of something.
Speaker A:Like, the one thing that I.
Speaker A:That I loved about SP3 and that I love about CCI working for them now is they're not.
Speaker A:They're.
Speaker A:They're not trying to take from another company.
Speaker A:They're not trying to take that person's installers.
Speaker A:It's a love thing, you know, and similar to you guys, you know, they.
Speaker A:They don't.
Speaker A:They don't want to sit there and bash on another.
Speaker A:Another company.
Speaker A:And as a business owner and an entrepreneur, if you're going out talking about your competition, you're not a business person.
Speaker A:You're making yourself look horrible.
Speaker A:Because badmouthing another business to a client or whatever, you don't look professional.
Speaker B:No, you don't.
Speaker A:I've.
Speaker A:I've learned that, man.
Speaker A:I've not gone out of my way and said anything about anybody in my local market, and I never will, because I'm my biggest competition every day.
Speaker A:I don't care what the guy down the street's doing.
Speaker A:I think you two right.
Speaker A:If you.
Speaker A:You're getting money and you're getting cars, and I'm a little slow.
Speaker A:Great.
Speaker A:Good for you, man.
Speaker A:Get it up.
Speaker A:Do what you got to do.
Speaker A:I'm happy for you.
Speaker B:Yeah.
Speaker A:At the end of the day, there's everybody.
Speaker A:There's cars for everybody to do.
Speaker B:Exactly.
Speaker B:And that was one of the things I told Jason and Mike, you know, when.
Speaker B:When they approached me about joining Aquatech was I told him, I said, look, man, I'm.
Speaker B:I'm too, you know, friends with too many people in this industry that I don't want to piss people off.
Speaker B:So don't.
Speaker B:Don't think that you guys are gonna get me, and then I'm just gonna go start selling Aquatech on my friends.
Speaker A:Yeah.
Speaker B:The way that that kind of happened was organically.
Speaker B:Those people reached out to me.
Speaker B:Hey, man, you know, I'm just not feeling this brand I'm using anymore.
Speaker B:I've had some issues or.
Speaker B:Da, da, da, da.
Speaker B:What's.
Speaker B:What's going on with Aquatech, you know?
Speaker B:And I could say, well, I mean, it works for me.
Speaker B:Like, if you want to try it, I'll set you up like it's, you know, no harm, no foul.
Speaker B:You could buy.
Speaker B:You buy one bottle, you know, try it out.
Speaker B:If you like it, great.
Speaker B:If you don't, no, no problem.
Speaker B:You know, you're not gonna hurt my feelings.
Speaker A:Absolutely.
Speaker B:You know, and that's the.
Speaker B:That's the way that I approached it.
Speaker A:That's a super cool approach towards it, too, because you're not.
Speaker A:You're not over here trying to, you know, essentially shit on somebody to make a sale or.
Speaker A:Or, you know, put a dollar commission in your pocket type of thing, you know, like.
Speaker A:Like you said, happens organically.
Speaker A:And that's the best part about it.
Speaker A:You know, it's like, you know, when I worked with SB3 and working for CCI, it's.
Speaker A:I.
Speaker A:I take that same approach.
Speaker A:I'm.
Speaker A:No pressure.
Speaker A:If you want, great.
Speaker A:Yeah, that's fine too, man.
Speaker A:I can get it.
Speaker A:I'm.
Speaker A:That's like, I tell people this shit all the time.
Speaker A:It's like, I don't care what side of politics you choose.
Speaker A:If I was your friend before you had your voiced opinion, you're still my friend.
Speaker B:Yeah.
Speaker A:Do we agree on things?
Speaker A:No.
Speaker A:But that doesn't affect our friendship.
Speaker A:You know what I mean?
Speaker A:And I.
Speaker A:Anything that I do in the industry affect how I work with other people.
Speaker A:Like, Barry, an amazing guy.
Speaker A:You know, I.
Speaker A:I felt so bad when I, you know, sent in my resignation, but at the end of the day, I told in my resignation, I said, you know, I don't care what it comes down to.
Speaker A:I'm still going to support.
Speaker A:Support SB3.
Speaker A:And I made note of that to Brian and Michael and the team at cci.
Speaker A:Like, I want you guys to know, coming onto this team, that I'm still going to support SB3 and help grow everybody in the industry.
Speaker A:And they were like, that's what we want.
Speaker B:Yeah.
Speaker A:Somebody who's going to hate on the next company.
Speaker A:And that right there solidified my decision to stay with CCI and do what I'm doing is because they were okay with me supporting.
Speaker A:Like, I'm still going to support Tommy.
Speaker A:I'm still gonna support you guys because everybody needs that, you know?
Speaker B:Absolutely.
Speaker A:Operation of an industry.
Speaker A:Like, if we're gonna single each other out, our community is just going to be vexed.
Speaker A:It's going to be.
Speaker A:We're going to have and we're going to be choosing sides.
Speaker A:And the next thing you know, people are just going to start hating on each other.
Speaker A:It's just going to be a bunch of that we don't need.
Speaker B:Right.
Speaker A:You know, and I think it's a beautiful thing these days is like, you know, as much as we see the drama, you also see the love that comes together.
Speaker A:You see the people who band together.
Speaker A:You seen, you know, people who are going through things.
Speaker A:A family member, you know, gets hurt or something happens.
Speaker A:Our community comes together and helps each other, you know, and that.
Speaker A:That's gorge.
Speaker A:That's a gorgeous thing, man.
Speaker A:That's.
Speaker A:That's so nice to see.
Speaker A:It's like, I'd rather see that than people go at it with each other.
Speaker A:Because I was that guy who went at it with people, and I had to learn hard lessons on my own.
Speaker A:Lose friendships with people, you know, who I was at ends with.
Speaker A:And, you know, I still don't talk to today.
Speaker A:And that kind of hurts my feelings because it was my fault.
Speaker A:I was Being poisoned, expecting them to die.
Speaker A:And that's not the way it needs to be.
Speaker A:Yeah.
Speaker B:And I mean, and that's the thing, man.
Speaker B:Eventually you get to a point to where, you know, you're, you're spewing so much hate negativity that, you know, people just like start.
Speaker B:Yeah.
Speaker B:You're like, why?
Speaker B:How come nobody's talking to me anymore?
Speaker B:How come nobody's, you know, got my back anymore?
Speaker B:You know, whatever.
Speaker B:I mean, that was my biggest problem with, you know, my past co host was I kept trying to tell him, like, look, dude, like, you know, you can't be this way, you know, and, and I, and I think part of a lot of that is, you know, with this industry is it is mostly male dominated and, and it's huge egos because everybody thinks that they're better than the next guy.
Speaker A:You know, like I said, the threshold of entry in our, in our industry is so low that like anybody can come in and try and swing their dick on the table and trying to be the best and the best.
Speaker A:It's like, that's great that we're all a type personalities, but we should never be so big where we can't hear, listen and learn.
Speaker B:Right.
Speaker A:I'm, I'm in this industry as a business, 15 years and I will take notes from somebody who's a second year.
Speaker B:Yeah.
Speaker A:Because I, they're going to teach me something that I don't know and I hope by the end of that that I could teach them the things that I know.
Speaker B:Yeah.
Speaker B:And not only that, but if you really sit back and it's, it's kind of what I've tried to do this past year after everything that happened last year is kind of sitting back and taking more quiet approach.
Speaker B:Like I notice the people that are, are the badasses in this industry or.
Speaker A:The quiet ones, you know what you call them?
Speaker A:Silent giants.
Speaker B:Exactly.
Speaker A:And I won't say that I'm a silent giant, by no means, but I am extremely quiet online.
Speaker A:I don't post a ton of the cars we do.
Speaker A:I mean actually what people see, it's awesome.
Speaker A:You know, but there's so much more to my business and so many layers of my business that people don't see or know.
Speaker B:Yeah.
Speaker A:Or you know, the numbers that we do on a monthly or, you know, quarterly or annually.
Speaker A:Like I do really well for myself.
Speaker B:You know, and I don't driving a Bentley, bro.
Speaker B:You must be doing all right.
Speaker A:I try, man.
Speaker A:You know, I try and you know, and like I said, you know, outside of Outside of the detailing part of it, I have my.
Speaker A:Like I said, I have my hands and other things.
Speaker B:Yeah.
Speaker A:I own a barber shop.
Speaker A:I own an S and P studio.
Speaker A:I do have my hands on some real estate.
Speaker A:You know, like I said, that's.
Speaker A:That's my passive income is the rental properties at.
Speaker B:That's.
Speaker A:That's awesome.
Speaker A:Yeah.
Speaker A:You know, and right now, we're in the middle of launching a multimedia and consulting business.
Speaker B:Oh, nice.
Speaker A:I've got a team of people who are working with us as far as, like, editors who fly drones, photographers, videographers, and stuff like that.
Speaker A:I'm trying to create like a.
Speaker A:An art space for people.
Speaker B:Okay.
Speaker A:So, you know, help myself, help my business and help grow the other things and the other avenues of revenue that I have.
Speaker A:Like, the real estate side of it, I don't.
Speaker A:I'm not in the real estate game, but I do like to buy properties that I can and either not flip them, but, like, fix them up and turn them into rentals and.
Speaker B:Right.
Speaker A:But also in the same token of that, I can utilize that multimedia business that I have and utilize that for rental space.
Speaker A:I can have somebody film the inside of it and do that for turning it into rentals.
Speaker A:And then, you know, on side of that, having real estate agents see those same things and want to utilize that service for their sales, you know, so.
Speaker B:Kind of like, that's come.
Speaker B:That's becoming kind of a big thing with.
Speaker B:With real estate now is, you know, the.
Speaker B:The virtual tour kind of deal.
Speaker A:Exactly.
Speaker A:Right.
Speaker A:So there's a lot of people who are shooting, like, open frame and drone shots over the house to get aerial views.
Speaker A:Like back in the day, you know, in the 90s and early, you didn't have no drones.
Speaker A:You had to fly a helicopter to get an aerial vision.
Speaker B:Yeah, yeah.
Speaker B:I remember.
Speaker B:I remember when I.
Speaker B:I remember when I first started working.
Speaker B:When I first started working the car wash that I.
Speaker B:That was the first one that I managed that I was like, top dog and I.
Speaker B:And I remember we had a guy come and he was like, you know, hey, I could shoot aerial footage or whatever.
Speaker B:And the owner was like, oh, why do we need aerial footage of a car?
Speaker B:Like the roof of the car wash or whatever.
Speaker B:Right.
Speaker B:And so, like, he did it, you know, and the guy's like, flying a Cessna plane over, you know, the car wash, taking a picture down and, you know, so, like, we had a picture of the aerial view of the car wash.
Speaker B: , dude, I mean, this was like: Speaker B:You Know, and he was doing it with a plane at that time.
Speaker B:So.
Speaker B:Yeah, it's definitely.
Speaker A:Reality of that is like it costed so much more at that point.
Speaker A:Absolutely.
Speaker A:Now everything is digital.
Speaker A:You're on a dude's have goggles on and they see exactly what.
Speaker A:They make that so cool.
Speaker A:Like you could spin the damn thing around going down and up.
Speaker A:And the possibilities behind like doing certain things like that are endless, you know, and it creates so much more depth into what you're trying to produce and it actually helps, you know, the sale of what you're trying to get with somebody.
Speaker A:Yeah, you know, like my, my guy, he's in our front office right now.
Speaker A:He does all of our video stuff.
Speaker A:I mean he's so talented, you know.
Speaker A:And he started just by his brother giving him a camera and saying, shoot this music video for me, that's cool.
Speaker A:And the kid fell in love after his first shot and he's been doing it for the last eight years.
Speaker A:He's been with me for about a year now full time, you know, and so much so I've seen the talent in him that I decided to invest.
Speaker A:Yeah, dude, let me put some money behind this with you.
Speaker A:Let's.
Speaker A:Let's get some.
Speaker A:You already got good shit.
Speaker A:Let's get some really good shit, you know, let's get green screens, get backdrops, let's get real lighting.
Speaker A:Let's get everything that's going to be needed, necessary.
Speaker A: assive, but you know, about a: Speaker A:My guy can come shoot here, go to the office downtown.
Speaker B:Right.
Speaker A:You know, and get his edits done in peace and quiet so he's not hearing, you know, tornadors and machines and things like that or come in and you know, take some photos, go to the, go to the other office and edit everything down and then just drop it over to me and then I go from there, you know what I mean?
Speaker A:So yeah, it's definitely.
Speaker A:It's one hand washes the other essentially.
Speaker B:Yeah.
Speaker A: You know, and in: Speaker A:So trying to trying to ride that wave.
Speaker A:Being a dude who started off by riding my tags for, you know, I never thought I'd hear myself say I'm the old guy, you know, but I'm the old guy.
Speaker A:What's up, Serge?
Speaker A:Right?
Speaker B:Yeah.
Speaker B:Yeah, and it's, it's, you know, kind of, kind of going back to what we were talking about in the beginning.
Speaker B:I mean, that's, you know, I'm an old guy and like, I mean, I try to somewhat stay up on the technology, but, you know, at the same time, like, I always tell people, like, I'm a scroller, not a poster.
Speaker B:You know, I enjoy watching, you know, I, I occasionally come up with funny ideas and creatives and things like that.
Speaker B:And, you know, I try to figure out how I can do it.
Speaker B:But sometimes it's like, you know, again, when I'm working on a vehicle, stopping.
Speaker A:A little bit intimidating at times, sometimes.
Speaker B:It can, you know.
Speaker B:Yeah.
Speaker B:And.
Speaker B:And again it's like, okay, well that didn't come out as, you know, like, it didn't come out like I visioned in my head, you know, so like, well, I won't put it out but, but that's where I'm just trying to like right now, like, even with just walk arounds, like if for my business, if I just post a walk around, like, hey, this was a, you know, car that we ceramic coated, like just start building some kind of following or whatever there, you know, by, by doing shorts or reels or whatever.
Speaker B: mered out car, so let me do a: Speaker B:But yeah, dude, I'm, I'm definitely going to look into those glasses now because that would be so much better because then I don't have to stop to set the camera up and then I don't have to worry about did I get my good side?
Speaker B:You know, like, my side is.
Speaker A:I'm round.
Speaker B:Yes.
Speaker B:Oh my somebody.
Speaker B:And that's like, dude, I, I went first, first, first pool dip of the, of the summer this out this evening.
Speaker B:So like my hair is like all just pulled out right now because when I got out of the pool, I just dried it.
Speaker B:I was like, whatever going on.
Speaker A:This guy like, hey man, don't, don't shoot back here, okay?
Speaker B:Because yeah, going on, bro keeps yelling at me because it's like, it's all over the place because I'm trying to Just like, get an old man.
Speaker B:Grow out.
Speaker B:And she's like, can you just shave it back again?
Speaker B:And I'm like, just relax, babe.
Speaker B:It'll get a little bit longer.
Speaker B:It'll weigh itself down.
Speaker B:It'll, it'll look okay.
Speaker A:Like, process.
Speaker B:Yeah, yeah, get the old man.
Speaker B:The old man split back.
Speaker B:Yeah.
Speaker A:Thing.
Speaker A:That's awesome, man.
Speaker A:Yeah.
Speaker A:Invest those glasses, dude.
Speaker A:I, I think that's a really good idea.
Speaker A:And, you know, like I said, you can shoot video off them, you can go live, you can do all different types of stuff, you know.
Speaker B:Yeah.
Speaker A:Get that POV kind of thing as, you know.
Speaker B:Yeah.
Speaker B:I've seen more and more people using them now.
Speaker B:You know, I mean, Rasheed was one of the first people, like, last year that I saw using them, and then I've seen Esme using them a lot more now and in her videos and.
Speaker B:Yeah, you know.
Speaker A:Yeah.
Speaker B:Yeah, she's awesome, dude.
Speaker B:Like, I don't know if you've been following along with my little cartoon that I've, that I've created based on the detailing industry, but.
Speaker A:Tommy.
Speaker B:Yeah, yeah, that was a great one.
Speaker B:But I, I kind of created one loosely based on her.
Speaker B:Her.
Speaker B:Like, I, I, I, I said I, I need a, a social media, like, female detailer or whatever.
Speaker B:And it was funny because, like, it made a cartoon version that kind of looked like Esme.
Speaker B:Like, didn't have the tattoos or anything like that, but kind of kind of looked like Esme.
Speaker B:And, and dude, I sent it to her on, on Instagram, and she, she loved it, dude.
Speaker B:She's like, oh, my God.
Speaker B:She goes, all it needs is the tattoos and it'll be perfect.
Speaker B:And then, like, I even sent her, like, the name and the background history, and she's like, oh, my God.
Speaker B:She's like, that's so cool.
Speaker B:Like, so, yeah, she's, she's pretty cool.
Speaker B:She's, she's, she's, she's always been pretty good.
Speaker B:Every, Anytime I've asked her, you know, come on the pod or, you know, just chit chatting with her whatnot.
Speaker B:But, but yeah, it's, it's been fun.
Speaker B:But yeah, she's, yeah, she's killing it, man.
Speaker B:I love that.
Speaker B:But she, but again, dude, like, she puts the work into the social media, you know, I mean, like, when I had her on, and she's like, you know, telling me how she does it, and, like, that's one of the things I did learn from her was because I was like, how do you, like, when you take these, these pictures?
Speaker B:Like, is somebody taking it for you?
Speaker B:Like, how do you take the picture when you're working, like, to get the action shot?
Speaker B:And, you know, and she's like, no, she goes, I just record a video for, like, 10 seconds, 20 seconds or whatever as I'm working.
Speaker B:She goes.
Speaker B:And then I just scroll the video and find, like, the perfect frame.
Speaker A:Takes, like, a still shot, and she.
Speaker B:Takes a screenshot of it, and that's how she does her pictures.
Speaker B:So, like, I started doing that with some of my things.
Speaker B:I would just set the camera up, hit the record button, and I'd polish the hood out or whatever, or a panel, whatever I was doing.
Speaker B:And then I would just pause it and then, like, move.
Speaker B:You know, move it frame by frame to find, like, the perfect kind of shot.
Speaker B:And then I would screenshot it, and then that's what I would use.
Speaker A:I think I might give that a try because when.
Speaker A:When my guy, Sergio, he does the videos, he'll sometimes set up time lapses, camera to a time lapse.
Speaker A:And the guys just go, yeah.
Speaker A:In that time lapse, you can find something that's really.
Speaker B:Oh, sure, yeah, yeah.
Speaker B:Just find that one perfect frame where the polisher is the right way, or, you know, you're looking the right way.
Speaker B:Like, you know, I was mostly overthink these things.
Speaker A:Like, when I'm working videos and stuff, I'm like, dude, gotta make sure this is here.
Speaker A:This is here.
Speaker A:Yeah, it's not a bad idea to kind of just freeball it, man.
Speaker A:Just.
Speaker A:And then find.
Speaker A:Find your action shot or find your.
Speaker B:Yeah, I used to.
Speaker B:I used to tell the kid that.
Speaker B:That filmed me.
Speaker B:I was like, look, dude, if this cord ever falls off my shoulder, you tell me to cut and let's restart.
Speaker B:Because I was like, I am not.
Speaker B:Yeah, bro.
Speaker A:Yeah.
Speaker A:And that's the first thing they'll do.
Speaker A:They'll.
Speaker A:They'll find a way to.
Speaker A:To rip your ass apart.
Speaker B:Oh, absolutely.
Speaker A:You jump on any of these forums, you post a picture that's kind of partially the reason I don't post anymore is because I don't want to sit here and get slayed by these people.
Speaker B:Same.
Speaker A:That's gonna bring out, meaning me.
Speaker A:And I'm like, you.
Speaker A:You know what I mean?
Speaker B:I'll go at you, I'll shoot it.
Speaker B:I'll shoot a video, and I think it's awesome.
Speaker B:And I go back and I watch it.
Speaker B:I'm like, like, nah, like, that's off.
Speaker B:They could rip me for that.
Speaker B:They're gonna talk me for that.
Speaker B:I was like, it.
Speaker B:I'm Just not gonna post it then.
Speaker A:You know, that's the worst part about social media and that is the worst of it all is.
Speaker B:Yeah.
Speaker A:Perception of everything has to be perfect when it doesn't need to be because life is perfect.
Speaker A:Everything out of a car.
Speaker A:I mean, that's concourse and.
Speaker A:Right type.
Speaker B:Right.
Speaker A:So.
Speaker B:Yeah, but I think it depends on the audience that you're shooting for, right?
Speaker B:So, like, if you're shooting for your client, your client might not notice that the cord's not on your shoulder.
Speaker B:So why does it.
Speaker B:Why does it matter?
Speaker B:Your client might not notice that, you know, the.
Speaker B:In the middle of the.
Speaker B:The video, the, you know, the D.
Speaker B:A stalls out, you know, so you're not cutting any more, you know, but if your audience is detailers, you better make sure that is.
Speaker A:Yeah.
Speaker B:Like some scores hits, right?
Speaker B:Yeah.
Speaker B:I mean, dude, there's.
Speaker B:You don't know.
Speaker B:I mean, I mean, I.
Speaker B:I kind of stopped doing sun shots because my.
Speaker B:The lights in my shop kind of.
Speaker B:Kind of make the car look, you know.
Speaker A:Yeah.
Speaker B:Nicer.
Speaker B:Yeah.
Speaker B:But there were so many times when I used to do sunshots all the time that I would walk around it and then I'd watch it back and it'd be like, ah, there's a smudge on the window.
Speaker B:Hang on a second.
Speaker B:Let me fix the window real quick and let me go back and reshooting.
Speaker A:And trying to perfect every small little inklet of things that are going on that you end up wasting your own time that.
Speaker B:Oh, absolutely, absolutely.
Speaker B:Dude.
Speaker B:That's why.
Speaker B:That's why I don't do it anymore.
Speaker B:I do it in the shop because I'm.
Speaker B:Because I'm really not posting show and shines on.
Speaker B:On detail sites anymore or detail groups anymore.
Speaker A:60 to us is 110 to your client.
Speaker B:Absolutely.
Speaker A:All day long you're like, damn, dude.
Speaker B:I could do so much.
Speaker B:And the detailers and detailing for money ain't paying my bills.
Speaker A:So, like, I think Levi Gates said it best.
Speaker A:He said, you're not going to pay your bills impressing other detailers.
Speaker B:Nope.
Speaker A:He said that a long time ago.
Speaker A:And, bro, that has stuck with me for.
Speaker A:Actually had that same conversation with Brian Crosby today.
Speaker A:I talked to him quite often and I was like, dude, we were.
Speaker A:I don't remember what the conversation was about.
Speaker A:And I was like, we're never gonna, you know, we're never gonna make money as a business trying to impress other detailers because they're doing the same damn thing we're doing.
Speaker B:Exactly.
Speaker A:Like I said, I don't care what other detailers think.
Speaker A:I'm my own competition every day.
Speaker B:Yeah.
Speaker A:All I want to do is just be better for myself, better for my family, and better for my business.
Speaker A:That's it.
Speaker A:Anything else is irrelevant.
Speaker A:I.
Speaker A:I just don't care.
Speaker A:It doesn't.
Speaker A:It's not that I don't care about the industry.
Speaker A:I don't care about other people's perception of me and how I.
Speaker A:That's it.
Speaker B:Because again, at the end of the day, right, Facebook could go away.
Speaker B:We have.
Speaker B:We don't have this connection anymore to each other.
Speaker B:So at the end of the day, then, then, then who are you, you know, doing everything for?
Speaker A:You get rid of that.
Speaker A:You get rid of your cell phone camera, then your 35 millimeter Kodak.
Speaker A:Check this out.
Speaker B:Exactly.
Speaker B:Exactly.
Speaker B:You know, so at the end of the day, it's like, you know, you have to really think, like, who.
Speaker B:Who are you making those posts for?
Speaker B:And that's.
Speaker B:That's, again, kind of why I'm like, okay, well, you know, instead of taking these videos and putting them in, you know, insert detail group name here to show up for detailers, why don't I post it on Detail Solutions, Auto Spa, Instagram, Detail Solutions, Auto Spa, Facebook, and try to get clients out of it versus trying to, you know, have some detailer 2,000 miles away or in another country just give me a thumbs up because I made a car shiny.
Speaker B:Like, yeah.
Speaker B:You know, I mean, I.
Speaker B:I've said it before.
Speaker B:Like, big deal.
Speaker B:We all make cars shiny.
Speaker B:That's our job.
Speaker B:Like, why do I want to watch another shiny car video?
Speaker B:You know?
Speaker A:And that, you know, part of that, too, falls into where I'm at with my kind of.
Speaker A:With my own business.
Speaker A:You know, it's like, you're like, oh, you.
Speaker A:I don't see you at car shows and networking and stuff like that.
Speaker A:It's like, dude, I've been in this 15 years already.
Speaker A:This is a business.
Speaker A:Like, I serve cars for 60 hours a week.
Speaker A:The last thing.
Speaker A:And I hate to say this because it sounds so biased on a Saturday earliest or Sunday and go to cars and coffee.
Speaker A:Yeah, I don't.
Speaker A:You know, and it's just.
Speaker A:And it's ours.
Speaker A:It's something.
Speaker A:You get the culture.
Speaker A:It's just, this is my life.
Speaker A:This is my business.
Speaker A:I breathe this every day sometimes.
Speaker B:Not only that, dude, but it's like, I mean, I hate to say that I'm kind of jaded now because I am a car guy, but, like, cars don't wow me like that anymore.
Speaker A:Me neither.
Speaker A:You know, it stops becoming fun when it becomes a business.
Speaker B:Yeah.
Speaker A:And then you start to lose that.
Speaker A:Oh, this is so cool.
Speaker A:Like, oh, I got this badass car.
Speaker A:Like, yeah.
Speaker A:So many cool ass cars that run through my shop.
Speaker A:And I don't eat, dude.
Speaker A:I'm just like, dude, I'm barely even excited about owning a Bentley.
Speaker B:Yeah.
Speaker A:15 years ago.
Speaker B:Yeah, exactly.
Speaker B:Well, that's like at Sema last year there was a, I think there was a Kona Sig there or whatever.
Speaker B:And I've never seen a Kona Sig before.
Speaker B:And I was like, oh, cool, A goodness sake.
Speaker B:And then I was kind of like.
Speaker A:Okay, it's wheels and paint, baby.
Speaker B:Exactly, exactly.
Speaker A:You know, I got to work.
Speaker A:Me and Justin Loboto got to work on the Thor and the other one, the Koenigsegg.
Speaker B:Okay.
Speaker A:Honorary car week.
Speaker A:And that was cool for me because at that point it was a business, but it was still fun because these are like my real firsthand experience with some super exotics, you know, Right.
Speaker A:Crazy.
Speaker A:You know, exotic, cool cars, you know, and second time I'd went out there or you know, going to these shows and stuff like that, the, the excitement just, it wasn't there like it used to be.
Speaker A:Because it's like at the end of the day, you're still wiping.
Speaker A:I could get the same kind of money wiping down a Honda Accord, dude.
Speaker B:That's what I say all the time.
Speaker B:Like, don't get me wrong, you can.
Speaker A:Have a Lamborghini or a Honda, I'm still going to treat them the same.
Speaker B:Right.
Speaker B:You know, and, and, and I say it all the time.
Speaker B:Like I don't chase those exotic guy clients anymore.
Speaker B:In fact, I kind of almost don't want them.
Speaker A:Let me tell you something, okay?
Speaker A:I, I like to go for the hot rod enthusiast.
Speaker A:I like to go for middle class.
Speaker A:I like to go.
Speaker B:That will spend the money.
Speaker A:You know why?
Speaker A:Because those are the people who see the value in their investment.
Speaker A:They're willing to put money towards it.
Speaker A:Now you get the guys with the Lamborghinis, the Ferraris, the Koenigsex Paganis.
Speaker A:They got you money.
Speaker A:I don't care, I'll get another one kind of guy.
Speaker B:Exactly.
Speaker A:And that's.
Speaker A:And you stop chasing that demographic of people.
Speaker A:It's nice to have that 1% because that inside that 1%.
Speaker A:1% of that 1% actually cares to maintain the investment while the rest of them have so much money they can give two shits what happens to that car.
Speaker A:Because they're gonna go get Another one.
Speaker B:Or, or.
Speaker B:And this is my thought because social media has made a lot more, more millionaires than ever before is they're getting those cars because they get a little bit of social media money.
Speaker B:They can't really afford them.
Speaker B:So they can't.
Speaker B:So they're not really spending the money on the care because a, they're probably leased and they're paying like $5,000 a month on a car they can not really afford.
Speaker B:And if the social media has a like month, they definitely can't afford it.
Speaker B:Right.
Speaker A:Like you know, in their bank account.
Speaker B:Yeah, exactly.
Speaker B:You know, or on the flip side is like you said, right, they've got you money and most of the time those are cars that they're not driving daily.
Speaker A:Yeah.
Speaker B:So there's.
Speaker B:So why do I need to, to spend thousands of dollars on something that I'm just gonna take the cars and coffee or date night with the wife.
Speaker A:The garage for the rest of the time.
Speaker B:Right, right.
Speaker B:Or, or it's.
Speaker B:Or it's the holder car for the next one.
Speaker B:Oh, the new one's going to come out in two years.
Speaker B:So I bought this one now so that I can buy the new one in two years.
Speaker B:You know, like, I mean, I mean thank.
Speaker B:Thankfully I've got a client that just will get a cars, get his car ceramic coated regardless.
Speaker B:But yeah, like so December of 23 he got an Aston Martin.
Speaker B:The SUV, the DB, the DB7, 707.
Speaker A:Okay.
Speaker B:The DBX 707 or whatever it is.
Speaker B:Right.
Speaker B:He got that and he had me correct it and code it and everything.
Speaker B:And he goes, this is just a holder car.
Speaker B:And I'm like, what do you mean a holder car?
Speaker B:And he goes well I ordered my Range Rover but it's going to take like a year for them to do so this is.
Speaker B:So he got that car in December of 23 and then in December of 24 his Range Rover came in.
Speaker B:So he traded in the Aston Martin then brought me the Range Rover to get done.
Speaker A:Yeah, I mean I've got a client like that.
Speaker A:He's a very, very wealthy attorney.
Speaker A:I mean like wealthy attorney.
Speaker A:He had a Urus and it was projected to be in the shop for about two weeks.
Speaker A:It was in there a week longer than he wanted.
Speaker A:So he went out and bought a brand new Continental gt.
Speaker A:He's like, can you focus?
Speaker A:And I'm like, yeah.
Speaker A:And I was like, why'd you buy this?
Speaker A:He's like, oh, my URUS is in the shop.
Speaker A:It's been there for a week longer than I wanted.
Speaker A:So I just had to get another car to drive.
Speaker A:I'm like, dude, you got McLarens and everything else in your garage.
Speaker A:Like, what the.
Speaker A:Why not, right?
Speaker A:I'm like, I guess.
Speaker B:Yeah, exactly.
Speaker A:I grew up.
Speaker B:Yeah.
Speaker A:But, yeah, I mean, to have that kind of money is cool, but, you know, at the same time, like, you know, kind of like we were saying, like, you know, you get those clients who are either not interested based on the fact that they are.
Speaker A:Aren't going to drive it as much, or they're gonna go get another one.
Speaker A:You know, you really don't care because they've just kind of like that.
Speaker B:Well, and those are also cars, too, that I've seen over the years, you know, in the.
Speaker B:In the groups and everything, where, you know, again, the low entry of.
Speaker B:Of or the low level of entry into this industry.
Speaker B:And then, of course, that's all anybody wants to do.
Speaker B:And it's, you know, kind of the old.
Speaker B:The old saying, you know, your detailers in my group asking how to detail your car kind of thing, right?
Speaker B:And it's.
Speaker B:I've got this Ferrari or this Lamborghini or this whatever, like, how do I do it?
Speaker B:And, you know, and somebody.
Speaker B:Somebody had said something to me or had asked me one time, you know, like, you know, are there.
Speaker B:There any cars that you would, like, turn down?
Speaker B:And I was like, absolutely.
Speaker B:You know, I mean, just talking with Eddie Fusa, you know, a Ferrari F40 would be a car that I would turn down.
Speaker B:You know, Eddie's like, there's so many, like, gaps and vents and things that you can't get water into because then it.
Speaker B:It sits and it creates rust.
Speaker B:That car has different composites that aren't a typical, you know, metal aluminum that you can just the wheels off of.
Speaker A:Those things are just a task in itself.
Speaker B:Right.
Speaker B:You know, so I also think you have to know your boundaries and your limits with some of these cars, too.
Speaker A:You know, I.
Speaker A:I would 100 with you on that.
Speaker A:And, you know, kind of like you said, you get a lot of these people who are new into the industry coming in and wanting those things, but don't know what to do with them.
Speaker B:Exactly.
Speaker A:And that's scary.
Speaker A:That's scary for the client, number one.
Speaker A:Number two, it's scary for your business because you.
Speaker A:That essentially don't know that you could tank your company with one wrong move.
Speaker A:And if you don't got insurance, you are really up creek without a paddle.
Speaker B:And that's the other thing.
Speaker B:I mean, a lot of.
Speaker B:A lot of people Coming in, don't have insurance.
Speaker B:Hell, they probably don't even have their business registered with the state that they live in because it's.
Speaker B:Oh, you know, oh, well, you know, who's going to find out entry.
Speaker A:And a lot of them fly under the radar, and, you know, that's what pisses a lot of people off.
Speaker A:And I hear people complain about, like, this, this guy doesn't have insurance.
Speaker A:He doesn't have.
Speaker A:Well, did you when you started?
Speaker A:Probably not.
Speaker B:Yeah.
Speaker A:I'm not gonna lie.
Speaker A:I didn't.
Speaker A:I sure didn't.
Speaker A:I didn't come in here, you know, balling out and having money.
Speaker A:Like everything I have, I own.
Speaker A:I own free and clear.
Speaker A:I don't have a loan.
Speaker A:I don't have anything.
Speaker A:Everything was organized, you know, and I.
Speaker A:I own everything.
Speaker B:Yeah.
Speaker A:Building and everything.
Speaker A:It's mine, you know.
Speaker A:Well, that's, you know, at the same time point, those are the things that you have to go through.
Speaker A:And now, would I have done it differently then, knowing what I know today?
Speaker A:Absolutely.
Speaker B:Yeah.
Speaker B:Yeah.
Speaker A:I was over here putting a rotary to a car and without the proper license here in turn right.
Speaker A:Do it now or even then.
Speaker B:Yeah.
Speaker A:Go through that paint job.
Speaker A:That could essentially ruin my business right off the bat.
Speaker B:Yeah, exactly.
Speaker A:That's the scary part that people understand they want to take on these big jobs and, you know, they don't know their threshold and that the damage they can essentially create could put such a burden on them that they don't even understand because they're just trying to make that dollar to take home to their family.
Speaker B:Right.
Speaker B:And that's.
Speaker B:That's, you know, kind of going back to talking to my buddy earlier today about interiors.
Speaker B:You know, he was like, well, you know, do something about, like, taking seats out.
Speaker B:And I was like, buddy, I don't take seats out.
Speaker B:And he's like, well, why not Insurance?
Speaker B:And I said, yeah, absolutely.
Speaker B:And he said, well, how much would it cost for you to.
Speaker B:To upgrade your insurance?
Speaker B:And I said, buddy, it's not about the insurance.
Speaker B:I said, the thing that a lot of people don't understand is those bolts that are holding your seat in are torque specific.
Speaker B:And once you take them out, they're not made to go back in again.
Speaker B:You know, you got to get new bolts to put in.
Speaker B:So I said, so I said, here's the thing.
Speaker B:I'm a detailer that takes your seat out.
Speaker B:I use those same bolts to put them back in.
Speaker B:Now you go and have an accident, your seat comes out, you get severely injured.
Speaker B:Your lawyer.
Speaker B:Your lawyer Goes, well, we need to find out why those seat bolts didn't hold.
Speaker B:And then you go, oh, well, you know, Alex detailed my car a couple of months back, and he took the seats out.
Speaker B:Oh, guess what, man?
Speaker B:We're gonna go sue the out of Alex.
Speaker A:You know, you're on the hook for everything exactly your business.
Speaker A:That's like, you know, a lot of the times, like, we don't clean seat belts.
Speaker A:They're up.
Speaker A:We're not clean.
Speaker A:And if you want me to clean them, you're going to get in front of a camera like I am right now, and you're going to say, I hold Sean Sepulveda, an ape.
Speaker A:Luxury auto spawn.
Speaker A:Any holdings that he has not responsible for anything in the incident of an accident.
Speaker A:Something happens, the seat belt fails.
Speaker A:This man is not responsible.
Speaker A:Other than that, I won't touch your seatbelts.
Speaker A:I'm not not doing it.
Speaker A:We will replace them for you.
Speaker B:Well, and it's, it's like I told him with, with child seats, you know, like, I learned, I learned at the car wash, when you take a child seat out to clean underneath it, behind it, around it, whatever, you know, you don't set it back in because if the client comes back in a hurry and they see that, they throw their kid in there.
Speaker B:So we, what I do, because that's what I was always taught at the car wash, is you flip it upside down.
Speaker B:So they know, like, they cannot put their child in it, and they have to put it in.
Speaker B:And my buddy was like, dude, like, I never would have thought about any of this stuff, you know?
Speaker B:And I was like, but that's how a lot of detailers are.
Speaker B:They just don't think it's, you know, again, hey, I got to feed my family.
Speaker A:You know, they're chasing that dollar.
Speaker A:They're trying to turn and burn.
Speaker A:They want it out for the next one.
Speaker A:And then they need that money, you know, And a lot of people come into this industry as, you know, I wouldn't say an act of desperation, but a means to an end for themselves.
Speaker A:And I was one of them.
Speaker B:I'm not going to act like, oh, absolutely.
Speaker A:I had, I had a, a new son.
Speaker A:I knew I was good at cleaning cars.
Speaker A:I was really good because I had ocd, Hella bad.
Speaker A:And I knew I'd do well with it, but it was like, where do I start, right?
Speaker A:You know, And I, I, I'd be lying to say that if I wasn't guilty, that I, that I probably mismanaged quite a few of those different Things in the years that I started the business.
Speaker B:But thankfully you learned along the way.
Speaker B:You self.
Speaker B:You self corrected and you evolved, right?
Speaker B:Like we talked earlier about, like, evolving and getting better and, and growing and knowledge and all that stuff.
Speaker B:And, you know, that's the key is at least you learned.
Speaker B:I mean, I mean, come on, dude.
Speaker B:I mean, we were all stupid kids at one point, but we learned from our mistakes and we like, okay, don't touch the hot stove again.
Speaker A:You know, I just read that in my book this morning about.
Speaker A:It's called the Subtle Art of Not Giving a Fuck.
Speaker A:I was reading that this morning.
Speaker A:I was like, talking about, like, the sacrifices of, like, you know, things like this.
Speaker A:And you learned.
Speaker A:You have to keep learning.
Speaker A:It's like touching the hot stove.
Speaker A:You want to do it again?
Speaker A:Are you really going to do it again?
Speaker A:You know what I mean?
Speaker B:Yeah.
Speaker A:But it also, like, you know, part of that book resonated with me was saying was like, everybody wants to see the pinnacle of their own success, and they only want to ask the questions of what gets them to that top tier.
Speaker A:But they're not asking, what pains are you willing to endure to get yourself there?
Speaker A:You know, And I, that, that hit me and I, you know, after I read that, I was at the gym this morning.
Speaker A:I was walking on the treadmill.
Speaker A:I'm like, that makes all the fucking sense in the world.
Speaker A:It's like, why don't I ask myself these things?
Speaker A:And today I was asking myself, like, what pains am I willing to endure to grow?
Speaker A:You know, instead of asking like, what is it going to take to get me there?
Speaker A:What am I willing to go through to get it?
Speaker A:What pains am I willing to go through to grow?
Speaker A:You know, man, that.
Speaker A:Go read that book.
Speaker A:That book is great so far, man.
Speaker A:I am like, I can't wait to go home and read some more, you know?
Speaker B:Nice.
Speaker A:It's got me that captivated.
Speaker A:Like, I, I want more of that book.
Speaker A:I want to know.
Speaker A:I want to know what's on the next page.
Speaker B:Yeah, I listened to a TED Talk last night.
Speaker B:It was.
Speaker B:Shoot.
Speaker B:Let me, Let me look it up real quick because I want to.
Speaker B:I want to make sure that I don't like up the title and everything like that.
Speaker B:So.
Speaker B:So the lady's name is Brene Brown and it's.
Speaker B:What's the title?
Speaker B:The title is the Power of Vulnerability.
Speaker B:Vulnerability.
Speaker B:And so she talks about.
Speaker B:It's only like 20 minutes long.
Speaker B:So it's like a.
Speaker B:It's like an easy.
Speaker B:It's an easy listen.
Speaker B:But what she talks about is everybody's vulnerability, right?
Speaker B:Like your shame, your, you know, whatever you go through that makes you vulnerable.
Speaker B:And she talks about how, because she's like, she's a therapist, like a scientist, I guess, or whatever.
Speaker B:Like, so she researches all these things and, and she talks about how she was like, you know, I'm gonna go, I'm gonna take a year and I'm gonna learn about the power of shame and vulnerability because that's the thing that, that inhibits us from, like you said, right.
Speaker B:Like, how do we get to the pinnacle of whatever.
Speaker B:Right.
Speaker B:And, and a lot of times it's, it's our vulnerability.
Speaker B:It's, it's are.
Speaker B:We don't know how to do it.
Speaker B:We're.
Speaker B:We're ashamed that we don't know how to do it.
Speaker B:Like, you know, all those things and.
Speaker A:That holds us back.
Speaker B:Right, right, exactly.
Speaker B:And she's like, I'm gonna take this year.
Speaker B:I'm gonna, I'm gonna do this deep dive and I'm, I'm gonna, you know, do this whole thing on shame.
Speaker B:And she's like, it actually ended up taking me six years.
Speaker B:And she goes, I realized that I couldn't overcome it.
Speaker B:It's just something that we have to deal with.
Speaker B:But, but you figure your ways around it.
Speaker B:And it was actually a pretty, a pretty cool like, thing because the, the, the whole thing that kind of got me to.
Speaker B:There was, I saw in Detailing for Money yesterday, a detailer.
Speaker B:And I don't remember his name, but he was talking, you know, the same old, same old stuff about kind of knowing your worth.
Speaker B:You know, he was like, look, this guy called me with a 35 foot trailer or, or whatever you saw, right?
Speaker A:Yeah.
Speaker A:Try to dumb him down and.
Speaker B:Yeah, yeah, yeah, he's like, you know, the guy, you know, this guy was gonna pay 500, he was gonna charge.
Speaker A:Him 500 think like he was, he was gonna bite to the bottom feeder thing.
Speaker B:Right?
Speaker B:Right.
Speaker B:So he was.
Speaker B:Yes.
Speaker B:So, like, it got me thinking again about, you know, for money.
Speaker B:Always talking about everybody racing to the bottom.
Speaker B:Nobody's trying to race to the top.
Speaker B:And that's one of the biggest things in this industry.
Speaker B:And so I went on chat gbt and I said, and I asked it, who are the best people to listen to that talk about knowing your worth?
Speaker B:And so this Brene Brown lady was like, number one.
Speaker B:And here, I'll read you, I'll, I'll even read you the explanation for that because it was really, really pretty cool.
Speaker B:So, so Bernee Brown she's best for emotional self worth, vulnerability and boundaries.
Speaker B:Why she stands out.
Speaker B:She dives deep into the connection between vulnerability and strength.
Speaker B:She's not just inspirational, she's researched.
Speaker B:She's real, she's raw.
Speaker B:Her TED Talk on the power of vulnerability is one of the most watched for a reason.
Speaker B:Has like 22 million views on.
Speaker B:On YouTube.
Speaker B:And her top coat, her top quote is daring to set boundaries is about having the courage to love ourselves, even when we risk disappointing others.
Speaker B:So, like, she was number one.
Speaker B:Number two was everybody's favorite, Gary V.
Speaker B:You know, so like, you know, so like, so I was like, I was like, man, you know, like, that would be a really cool podcast to do, you know, like, you know, to do something about knowing your worth.
Speaker B:We talk about it all the time.
Speaker B:Everybody talks about it all the time.
Speaker B:So I was like, chad, gbt, is it possible, able to reach out to these people and see, see if they would come onto the podcast knowing that I'm not a Joe Rogan, I'm not a Gary Vee, I'm not a, you know, whatever.
Speaker B:It's a small, small audience, dedicated audience, whatever.
Speaker B:And Chad, GPT is like, so here's how you message Brene Brown.
Speaker B:Here's how you message Gary Vee.
Speaker B:And apparently Gary Vee answers his own, own Instagram a lot.
Speaker B:So it said, best thing to do is send him a dm.
Speaker B:So I was like, can you create a DM that I could send to Gary Vee?
Speaker B:So we're just waiting and.
Speaker B:And then Brene Brown was through her agency, so I sent an email.
Speaker B:So we'll see.
Speaker B:Maybe.
Speaker B:Maybe I'll get lucky.
Speaker B:Maybe I can land a big face to come on and explain to detailers why they need to know their worth and not be so vulnerable and not be scared.
Speaker B:And, and because that's.
Speaker A:Don't cut yourself out.
Speaker A:You got a badass podcast.
Speaker B:Thanks, man.
Speaker A:Your right mind would do it, you know, and.
Speaker B:Yeah, yeah, hopefully, lady.
Speaker A:They put their shoe.
Speaker A:They put their socks and shoes on just like.
Speaker B:Exactly.
Speaker B:But that's.
Speaker B:That's the one thing every time I talk to people in this industry that, you know, know better is they always say the detailer's biggest fault is self confidence.
Speaker B: bucks, you know, instead of: Speaker B:It's.
Speaker A:I'm set in my way.
Speaker A:I don't, you know, and I tell my, I tell people when they come in, especially I.
Speaker A:I don't talk prices.
Speaker A:Our prices are Our prices are set.
Speaker A:Our prices are fair, and this is it.
Speaker A:If.
Speaker A:If you discuss price with me, I will walk you to the front door and walk you out.
Speaker A:And I.
Speaker A:I'm very blunt, and I don't hide that to anybody.
Speaker A:And I said don't.
Speaker A:I don't say it to be rude.
Speaker A:I understand my worth.
Speaker A:I know what I bring to the table, and I know what I'm gonna offer you, you know, And I don't.
Speaker A:I'm not gonna sacrifice a dollar to make you happy.
Speaker B:Exactly.
Speaker A:That's just not gonna work for me.
Speaker A:I've been in business.
Speaker A:It's worked well for me.
Speaker B:Right, Right.
Speaker B:And that's one of the things I always tell my wife, you know, when.
Speaker B:When, you know, we have our little dips or whatever.
Speaker B:And she's, of course, like, why is everybody else busy?
Speaker B:And I'm like, because everybody else is cutting prices to be busy.
Speaker B:I.
Speaker B:I see it, I hear it.
Speaker A:And it's baby, all day long.
Speaker B:Right?
Speaker B:And it's the one thing I refuse to do because, you know, I learned it a long time ago from one of the owners of the car wash that I worked for when they.
Speaker B:When.
Speaker B:When we were discussing pricing.
Speaker B:And he always told me, you can always increase your prices, but the minute you lower your prices, you're stuck.
Speaker B:Yeah.
Speaker A:So one of my buddies, one of my best friends, actually, he's body pain guy.
Speaker A:Since I was a kid, you know, my buddies are all like seven, eight years older than me, so, like, they've all been body and paint.
Speaker A:My best friend, my brother, they're all body paint, frame guys.
Speaker A:All they've been doing their whole life.
Speaker A:So this is where I cut my teeth, was, you know, doing this with cars, you know, and one thing that always stuck to me was like, they were never cheap, they were never inexpensive.
Speaker A:They would always say, if you do cheap work, you will be the cheap guy.
Speaker A:And I always tell people, I.
Speaker A:I try to, you know, in terms.
Speaker A:I try to mimic myself as, you know, I tell people that I'm like the Louis Vuitton or Gucci of detailing, you know, And I don't say that to sound like I'm better than somebody, but just so they get a reference point of me not being cheap, I'm not inexpensive.
Speaker A:And I tell people, you can go everywhere else and they're going to be less expensive than me, but the experience you get here, the second you walk in this door is going to be second to none.
Speaker A:And you leave this place, it's going to be an even better experience than you did when you walked in, because you're going to leave just as happy as you did when you walked in.
Speaker A:So, you know, my company's ap.
Speaker A:A perfect experience.
Speaker A:And that's.
Speaker A:I rounded that up on my company for the last 15 years.
Speaker A:And I've always, I've always tried to keep that good customer service, you know, top tier, through the roof.
Speaker A:And whatever I can do to make my customer happy, I will do it within reason.
Speaker B:Well, I've.
Speaker B:I've always told people like, you know, I'm not looking for that McDonald's cheeseburger client.
Speaker B:I'm looking for that Ruth's Chris cheeseburger client or Chula's cheeseburger client client, or insert whatever $30 cheeseburger, you know, like, like that's the client I'm looking for.
Speaker B:Because on a beer budget, baby, right?
Speaker B:They, they understand what they're getting.
Speaker B:And then here's the other thing too, that, you know, people don't understand when they cut their prices or give a deal.
Speaker B:The minute you cut your prices, the minute you give, you give a deal.
Speaker B:You've now inherited a pain in the ass client because they're gonna.
Speaker A:Because you give the cheapest price, who are gonna be the pickiest out the gate?
Speaker A:How many clients out of the shop?
Speaker A:Sergio?
Speaker A:A lot.
Speaker B:Absolutely.
Speaker B:Because.
Speaker B:Because they, yeah, definitely want.
Speaker A:Yeah.
Speaker A:Nothing.
Speaker A:And then the second they do, like, you give them what they're asking for, they're gonna nitpick you to no end.
Speaker B:And how come, how come you didn't get this?
Speaker B:How come that's not done?
Speaker B:How come.
Speaker A:Honest with you, this is why I'm not busy like other shops.
Speaker A:You can have those clients.
Speaker A:I luckily, fortunately enough get to cherry pick.
Speaker B:Yeah.
Speaker A:And I enjoy that because the clients who come in, they spend damn good money and they get damn good results.
Speaker A:And I will leave no stone unturned.
Speaker A:And I will make sure that we look over that car three to four different times before it leaves our shop.
Speaker A:Because they are paying a premium.
Speaker A:And I'm gonna.
Speaker A:Their premium is worth their dollar.
Speaker B:And not only that too, but people that know that, that, let's say insert service name here should cost X amount of dollars, right?
Speaker B:When they come back to pick it up, it's, oh, hey, man, looks great, let's go ahead and get this taken care of.
Speaker B:And they leave, you know, now somebody goes, well, I know it should be this much, but come on, dude, can you do it for this?
Speaker B:This is all I got, you know?
Speaker B:And you're like, okay, yeah, I'll do it.
Speaker B:And then it's like, then, then they expect the higher price for the higher price, service for the lower price.
Speaker B:And then that's where they get nitpicky.
Speaker B:So, yeah, if you ain't got the.
Speaker A:Money and the jobs, then your car stays here till you pay.
Speaker A:Yeah, I don't take checks.
Speaker A:I'll throw it on the ground, it's not going to bounce.
Speaker B:You got to be careful with that, though.
Speaker B:That could be considered grand theft auto.
Speaker A:California.
Speaker B:Okay.
Speaker A:Because I've signed a documented work order that says you, that you're gonna pay that we have put forward for you.
Speaker A:If you don't pay that I'm holding on to your keys.
Speaker A:You don't get.
Speaker B:No, that's a good one because I, I remember one time at the car wash, I was talking to one of the regional managers and, you know, and I said something about, well, you know, if they don't pay, I just won't give them their keys back.
Speaker B:And he said, ah, you can't do that.
Speaker B:And I said, why?
Speaker B:He goes, he goes, let me tell you a little story.
Speaker B:He goes, I did that one time and the police showed up and said, that's grand theft auto.
Speaker B:Give that his keys back or we're arresting you.
Speaker B:And he's like, get the keys back.
Speaker B:Because I wasn't getting arrested for this.
Speaker B:For this company.
Speaker A:Yeah.
Speaker B:200 detail or whatever.
Speaker A:Yeah, I mean that's, that's, Yeah, I guess.
Speaker B:Yeah.
Speaker B:If you have a work order sign.
Speaker A:Yeah.
Speaker A:Every client that comes in, we, we have one in your able, which we have our work order there, which is, you know, the job for the day.
Speaker A:But we also have a separate item that my clients have to sign that, you know, we're not responsible for certain things.
Speaker A:You know, we're, you know, you have agreed to pay, you know, x amount of dollar on the bill that it will be paid before the car is released, yada, yada, yada.
Speaker A:And it's just safe keepings.
Speaker A:You know, I had one of my, my attorneys clients come in design.
Speaker A:He's like, who wrote this?
Speaker A:And I, I told him I had one of my buddies and he's like, this is airtight for you, dude.
Speaker A:He's like, you can't even get, you can't get away with this.
Speaker A:I'm like, yeah, that's what I'm talking about, dude.
Speaker A:So at least I know in that aspect I'm safe.
Speaker B:I did a licensing agreement agreement on Chat GPT for the podcast.
Speaker B:Yeah.
Speaker B:Somebody wanted to kind of license it and, and I showed it to my client that's an attorney.
Speaker B:And he's like.
Speaker B:He's like, where'd you get this made up?
Speaker B:I was like, chat GPT?
Speaker B:He's like, holy, dude.
Speaker B:He goes, I need to start looking at chat GPT for some stuff for the office, because this is good.
Speaker B:And I was like, really?
Speaker B:He goes, yeah, he's really good.
Speaker B:He goes, I would have charged you a bunch of money to write basically kind of the same thing.
Speaker B:And he goes, I don't even know if I might have caught some of the things that he might be able.
Speaker A:To get rid of his paralegal and hire Chad.
Speaker B:Exactly.
Speaker B:I told him.
Speaker B:I was like, dude, 20 bucks a month, right?
Speaker A:Hell yeah, bro.
Speaker A:Worth every penny, man.
Speaker A:I mean, you know, getting back to the very beginning of our conversation, it's still in infant stages.
Speaker A:This whole entire thing is still a baby.
Speaker A:AI is still new.
Speaker B:Oh, dude.
Speaker A:Not brand new, but new.
Speaker A:But I mean, can you imagine where this is going to be in 20 years from now?
Speaker A:Holy.
Speaker A:You're not even going to be able to think for yourself.
Speaker A:Good.
Speaker B:20 years, I probably won't be able to think.
Speaker B:Be able to think for myself.
Speaker A:You know the best part about.
Speaker A:The best part about dementia every day.
Speaker A:You're fine.
Speaker B:Yeah, exactly.
Speaker A:Well, man, hey, dude, that's been awesome, man.
Speaker A:Hey, I'm.
Speaker A:I gotta run here shortly.
Speaker B:No, you're good, you're good.
Speaker B:We're, we're, we're at about time anyway, so.
Speaker B:Man.
Speaker A:Dude, it's two hours.
Speaker A:That's awesome, dude.
Speaker B:Yeah, I appreciate you jumping on.
Speaker B:You know, I was kind of scrolling through this, Alex.
Speaker A:I do, man, that was cool.
Speaker B:No, man, yeah, I was scrolling.
Speaker B:I was scrolling through messenger and I was like, man, who have I not, like, had on on?
Speaker B:And I was like.
Speaker B:I was like, I've never had Sean on.
Speaker B:I was like, so, yeah, so that's why I messaged you.
Speaker B:And I was like, man, I know it's kind of last minute, but I appreciate it.
Speaker A:It's an honor.
Speaker A:Because I.
Speaker A:I enjoy your podcast, dude.
Speaker A:I like, listen, thank you, man.
Speaker B:I appreciate it.
Speaker A:You guys are on and stuff like that.
Speaker A:Or.
Speaker A:Yeah, you know, just viewing what you guys got going on and stuff.
Speaker A:But I'm not huge on these things because again, it's like that nervous thing where like back in the day I was so for it.
Speaker A:Nowadays it's like, I don't know what to say anymore.
Speaker A:But this has been genuine one on one conversation and it's not been anything that's like, overly thought through.
Speaker B:No, man.
Speaker B:And I mean, honestly, like you know, like middle last year, you know, when it kind of clicked again, talking about evolution, you know, I needed to, to evolve the podcasts to make it different because it still had a stigma on it, and I needed to do something different.
Speaker B:And, you know, I was just like, you know, this, this always was supposed to be a get to know the person.
Speaker B:And what's the best way to get to know the person other than just having a conversation?
Speaker B:Like, I don't need to ask questions to get to know you.
Speaker B:I can just have a conversation to get to know you.
Speaker B:And, and that's, that's what's really kind of reinvigorated me, you know, for the last probably five or six months with the podcast is, is by doing this, it's more fun, it's more genuine, and, you know, it's easy to go an hour and 50 something minutes.
Speaker B:You know, I just looked up, then.
Speaker A:I looked at March, like, oh, I'm exactly.
Speaker B:Well, dude, it's, it's, it's bedtime here for me, so.
Speaker A: Like, almost: Speaker B:Yeah, exactly.
Speaker A:Hey, I, Again, thank you.
Speaker A:I mean, I, I genuinely appreciate the invite.
Speaker A:I'm really glad that you thought of me.
Speaker A:And, you know, I hope whoever's listening and watching is taking something from the conversation and, you know, you, you get to enjoy it or if you get to re.
Speaker A:Watch it.
Speaker A:You know, man, it's.
Speaker A:It's been nice, man.
Speaker A:So thank you.
Speaker B:Awesome, man.
Speaker B:Yeah.
Speaker B:Yeah.
Speaker B:I mean, if it was a great podcast, it was, it was all because of me.
Speaker B:If you don't like this one, it was all Sean's fault because he was a shitty guest.
Speaker A:I've been blamed for everything, so it's all my fault.
Speaker B:Yeah.
Speaker A:Hey, man, I'm gonna let you run.
Speaker A:It's been a pleasure.
Speaker A:Thank you again.
Speaker A:I genuinely.
