WOYM: Coating pricing what's next and where do we go? w/ Tony Kiger
Tony Kiger posed a great question in Realm of Coatings a week or so ago and I've been thinking the same thing for a while. So here's the post "With all the coatings on the market, and the hype wearing off, detailers not promoting a brand as much, what will come next?
With vehicle owners buying coatings off ebay, amazon, autogeek and alike, and applying them themselves, how are you justifying the price still to this day? Are you lowering pricing? Adding more services? Performing a higher level of paint refinement? Etc."
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