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Published on:

14th Sep 2025

Unveiling Liquid Elements: The Next Big Name in Detailing

This podcast episode delves into the recent collaboration between Levi Gates and Brian Guy as they embark on their journey with Liquid Elements, a prominent brand in the detailing industry. The discussion emphasizes the significance of their shared vision for elevating the brand's presence in the U.S. market, highlighting their collective experience and enthusiasm for innovative detailing solutions. Throughout the episode, the speakers reflect on the importance of ergonomic design in detailing tools, ensuring that quality and user experience are paramount in their offerings. They also outline their plans for training events aimed at educating detailers and enhancing product familiarity among consumers. Listeners are invited to engage with the brand and explore the evolving landscape of detailing products, with the promise of exciting developments ahead.

Transcript
Speaker A:

I want to know, Levi, was it in your contract to carry over your Pepsi addiction in order to be a part of.

Speaker B:

So, fun fact.

Speaker B:

So I've got, let's see, two Pepsi logos in here and a Pepsi fridge in my garage.

Speaker B:

But, yeah, no, the.

Speaker B:

So the joke is, when I got to Orlando, I was staying at the Airbnb with Sebastian, Marina and Lars and his wife, and they had 24 pack of Diet Pepsi and a 24 pack of Pepsi, zero sugar, ready for me.

Speaker B:

And Sebastian goes, we got your favorite drink.

Speaker B:

And I go, thank you.

Speaker B:

And, Brian, I need you to put that away.

Speaker B:

Yeah, but.

Speaker B:

But I don't think they understood.

Speaker B:

Well, Lars knew, but it was funny when Sebastian was like.

Speaker B:

I said, oh, we're gonna put some more sodas in there.

Speaker B:

He's like, we're already out of those.

Speaker B:

And I said, yeah, you told me to help myself and you.

Speaker B:

And then Lars was like, don't worry, I got it.

Speaker B:

And brought out another one for me.

Speaker B:

He's like, I know how much you drink.

Speaker B:

Don't worry.

Speaker B:

So, yeah, they.

Speaker B:

They thought that was pretty funny.

Speaker B:

But, yeah, we're to.

Speaker A:

Follow me.

Speaker A:

All right, we're back.

Speaker A:

You guys had a nice little break.

Speaker A:

I had a nice little break.

Speaker A:

I've got two of my favorite people, and if you listen to this podcast long enough, you know that they are two of my favorite people.

Speaker A:

So let's get to it.

Speaker A:

Levi Gates, Brian guy, welcome back to the podcast.

Speaker C:

Hey, guys.

Speaker B:

Thanks, brother.

Speaker B:

Appreciate it.

Speaker B:

It's good to be back.

Speaker A:

It's, you know, it's good to be back, too.

Speaker A:

I've been missing it.

Speaker A:

And I was.

Speaker A:

Wait.

Speaker A:

I told Brian last week when I called him, I said, you know, been wanting to jump back in and.

Speaker A:

And do one, you know, just.

Speaker A:

Just to do one.

Speaker A:

It's been nice not having the, you know, stress about it every week.

Speaker B:

Yeah.

Speaker A:

And I was like, man, you know, like, you know, I wish.

Speaker A:

I wish kind of like the right thing would pull up or come up or whatever.

Speaker A:

And.

Speaker A:

And I'd started seeing Brian kind of like, you know, sneak in liquid elements, post here and there, but he didn't really say what was going on.

Speaker A:

So, like, I just kind of was like, ah, you know, maybe that's just something.

Speaker A:

Whatever.

Speaker A:

But then, you know, you guys dropped that.

Speaker A:

You know, that big.

Speaker A:

You know, the news, the whatever.

Speaker A:

I mean, where, you know, now Levi and br.

Speaker A:

You know, now Brian, it's.

Speaker A:

I think Levi coming in, like, forced Brian to be like, okay, yeah, I'm here too.

Speaker A:

Like, I was trying to keep it quiet.

Speaker A:

For a little bit, you know, so liquid elements, like, you guys.

Speaker A:

So let's talk about that.

Speaker A:

Like, you know, how did you guys, you know, individually get into it?

Speaker A:

You know, and for anybody who doesn't know what liquid elements is, let's.

Speaker A:

Let's talk about liquid elements.

Speaker B:

Well, how do you want to start?

Speaker B:

You want to tell the story of how we got into it each.

Speaker A:

Yeah, I mean, if you, if you guys want to do it, you know who I mean?

Speaker A:

It sounds like Brian was maybe first, so maybe we.

Speaker A:

Maybe we get Brian first and then.

Speaker A:

And then Levi, you can talk about how you came into it and then talk about how you guys moving forward are going to handle it, I guess.

Speaker B:

There we go.

Speaker C:

Yeah, very good.

Speaker C:

So, yeah, it's been a.

Speaker C:

It's been a little bit of a quiet, ongoing movement for.

Speaker C:

Since April for myself, so there's been a lot of.

Speaker C:

There's been a lot of groundwork, a lot of discussions and a lot of ideas, you know, so myself as a.

Speaker C:

As a product promoter, working or aligning myself with a brand, you know.

Speaker B:

Right.

Speaker C:

It's very.

Speaker C:

It's very important for myself that lot of the things are aligning.

Speaker C:

And I think that with the introduction of Levi is.

Speaker C:

Is kind of like the final piece to the pie with alignment.

Speaker C:

You know what I mean?

Speaker C:

Now, like, a clear vision is much more obtainable.

Speaker C:

So it's got a.

Speaker C:

It's got a very clear thought, very clear process, and very clear movement going forward.

Speaker C:

But it, it started like.

Speaker C:

Like you said Levi or Levi and Alex.

Speaker C:

It started a couple.

Speaker C:

Couple months ago, you know, and shared some conversations with Sebastian at Auto Mechanica last year, shared some conversations at Mobile Tech this year, had some ongoing conversations, and it was still kind of hit or miss.

Speaker C:

Hit or miss.

Speaker C:

You know, I. I do miss working with Color Lock, to be quite honest with you.

Speaker C:

I'm not gonna lie about it, but I didn't see a lot of, you know, I didn't see a lot of potential.

Speaker C:

Yeah, it's a, it's still a.

Speaker C:

It's still a lot of pressure for the companies to make transitions with new products and new things like this.

Speaker C:

So, like, there's a lot of.

Speaker C:

There's a lot of stuff that still needs to be going into favor, which, of course, like, you know, the.

Speaker C:

All the brands still have my support, you know.

Speaker C:

Yeah, but the, but, um, the.

Speaker C:

The idea with getting back involved with Liquid Elements is also with being able to work with good people, you know, not saying that I wasn't.

Speaker C:

I was, I was always working with good people.

Speaker C:

But the idea of this and the movement and the opportunities is interesting.

Speaker C:

You know, I'm not somebody who likes to sit along and do minimals, you know what I mean?

Speaker B:

Right, right.

Speaker C:

Like, I do need to be staying busy to keep my own, to keep my own focus with things.

Speaker C:

I'm always busy, my hands are always moving.

Speaker C:

And then like, I need this, you know, so like, so the opportunities are exciting, you know, especially with a new venture with us bringing Liquid Elements.

Speaker C:

We're going to bring Liquid Elements into the country in a completely new way.

Speaker C:

You know, the products have actually had a 24 month roundabout time frame before I even came.

Speaker C:

And they were really well curated, to be honest with you.

Speaker C:

But it was, but it's time to take the next steps.

Speaker C:

You know, we need to take the next steps to be able to increase the brand, make the brand a little bit more understood, friendly and, you know, and, and hopefully a household name.

Speaker A:

So how was your actual introduction into to Sebastian?

Speaker A:

I mean, was that through Color Lock or was that just through, you know, different, you know, networks?

Speaker C:

Like, like, you know, like, like I said, like I shared a conversation with, with Sebastian at Auto Mechanica, you know, and you know, shared some helpful insights to the US Market and things like this, and then also shared my opinions about how a brand should come into the US during, during the mobile tech time.

Speaker C:

You know, what's cool is the Liquid Elements brand has been around for many years and as Sebastian and I like connected, connected, connected, I actually went through my Facebook messenger and I found a message from.

Speaker C:

It was like easily like 12 years ago or something like this.

Speaker C:

I sent him a message asking about pads.

Speaker C:

You know, maybe I saw something a couple years ago and I sent him a message just curious about the pads.

Speaker C:

And I found that really odd.

Speaker C:

I was like, whoa, dude, like I messaged you like over a decade ago, you know, and, and so like, so, so I think that the, the, the idea of the Liquid Elements brand is one that I can align with, you know, like for myself and the type of detailer that I am.

Speaker C:

You know, like, I, I do enjoy the simplicities of detailing, even though I can complicate it in my head and, and make all of the complications very, very complicated as far as like using professional.

Speaker C:

But at the end of the day I'm able to really process the entire line and it's a simplicity of an entire line of products, which is something that I really enjoy because it doesn't matter if you're professional or if you're a weekend warrior or, you know, Just a occasional I enjoy washing my car kind of moment.

Speaker C:

You know, the brand identifies, you know what I mean?

Speaker C:

So this is a very, very cool one thing that I like about it.

Speaker C:

You know, the, the brand definitely I can.

Speaker C:

Has this potential to identify with all categories of the market.

Speaker C:

You know, Levi and I have to remind ourselves occasionally that, that for some people it's not that easy, you know.

Speaker A:

Right.

Speaker C:

We might be talking about machine polishing and in our head, you know.

Speaker A:

Yeah.

Speaker C:

The mechanics and the process and everything behind it is like, makes sense to us.

Speaker C:

But you know, if you're not talking to anybody who has any experience, it's just, you know, it could, you know, but, but so we get a, we get to kind of have this ability to balance back and forth, you know what I mean?

Speaker C:

So we can, we can go a little on the professional side.

Speaker C:

We can stay on the easy consumer side, you know, but at the end of the.

Speaker C:

The brand is friendly to all.

Speaker C:

So this is, this is a very awesome thing.

Speaker C:

The other interesting thing about the company is, is that it's a full line.

Speaker B:

So.

Speaker C:

Chemicals are all manufactured in Germany, the machines and microfiber towels and the textiles manufactured in China.

Speaker C:

But what's interesting about the company is, is that the company is caring for their own manufacturing lines in China.

Speaker B:

They own their own factory.

Speaker B:

Like many companies say we manage or we are the largest customer of that factory.

Speaker B:

Right.

Speaker B:

But Sebastian actually owns his factory in China and his employees are paid German wages as liquid elements employees.

Speaker A:

Oh, that's nice.

Speaker C:

So this is kind of a really good.

Speaker C:

Yeah.

Speaker C:

Really good leg.

Speaker A:

Right, right.

Speaker A:

You know.

Speaker B:

Yeah, yeah.

Speaker A:

And I think, I think the, the cool thing about the two of you, you know, Brian, like you were saying, like it's professional and it's, you know, enthusiast or DIY is you guys both have experience on both sides of that.

Speaker A:

Right.

Speaker A:

So you guys, like you were saying, right.

Speaker A:

Like sometimes, you know, you make it more complicated or, you know, detailers can make it more complicated or, or even if you're trying to explain it to somebody, you know, that they don't have the experience with it, it becomes a complication.

Speaker A:

But you guys both have had that professional side and that kind of enthusiast side and, and you know, past sellings, you know, or, or, you know, sales roles.

Speaker A:

And so I think, I think it'll be a nice little blend because you'll be able to talk to both of those clienteles in a way that they'll understand.

Speaker C:

Yeah.

Speaker B:

And not.

Speaker A:

Not be over the head for one person and under the bar for another person.

Speaker A:

In a sense.

Speaker C:

Yeah, of course.

Speaker C:

Yeah, it'll, it'll be super exciting.

Speaker C:

You know, I, I, I equally look forward to getting our events rolling and getting out into the public and doing these types of things.

Speaker C:

You know, this is, I guess this is where we probably shine, you know.

Speaker A:

Yeah.

Speaker C:

A good friend once told me, you know, in your happy place.

Speaker C:

And like, that is my happy place.

Speaker A:

Right, right.

Speaker C:

You know, is, is out and about and being with people and like, I like to be able to connect with people of all different.

Speaker C:

Of all different.

Speaker A:

Yeah.

Speaker C:

You know, so this is, this is really, really awesome.

Speaker C:

You know, so we get to, we get to.

Speaker C:

For myself, you know, I, you know, like I said, you know, I'm coming from spending the last couple years very leather focused, you know, as everybody might know.

Speaker C:

And then the, so the transition, you know, back into detailing is, is kind of like riding a bike also not, you know, so, so there is a little bit of, there's a little bit of things that I look forward to learning.

Speaker C:

You know, I look forward to experiencing and learning and gaining information from others, whether it be network partners, other companies, detailers and, and new business owners, the younger people, the younger generations of the detailing world.

Speaker C:

Like, this will be really exciting.

Speaker A:

No, that's cool.

Speaker A:

So Levi, last we talked, you had left rag company.

Speaker A:

You went to go work for Auto Wash.

Speaker A:

So now you're liquid elements.

Speaker A:

So how does, so that's a fun story.

Speaker B:

But yeah, basically as people and listeners heard was we built, we really worked at Auto Wash to try and create a detailing system that we could replicate basically nationwide.

Speaker B:

Couple factors in that was we didn't move fast enough, I guess, for what I think we needed to or get enough customers to take that on.

Speaker B:

And one of the things we noticed was we probably overshot based on, you know, we were coming into it with the company had a membership platform, so we had a number of members that we could advertise to.

Speaker B:

We had a number of users that we could advertise to.

Speaker B:

And we expected that we would be able to at least convert 10%, 1% of those customers into detailers or into folks who wanted to get a detail.

Speaker B:

What we found was a couple factors that really limited the amount that we could do.

Speaker B:

One, we had customers that were getting a little confused.

Speaker B:

We had 27 locations here in Denver for car washes, but only one detail location.

Speaker B:

So we'd find people would schedule an appointment to get their details, show up at one of our many car washes, and then be upset when they found, oh, shoot, I have to drive 20 minutes this way or 30 minutes that way to get my car cleaned.

Speaker B:

So that, that happened.

Speaker B:

2 Denver had the wettest summer or spring it's ever had in 20 years.

Speaker B:

So we had more rain than Seattle so far this year in the Denver metro area.

Speaker A:

Car washing and it's wet.

Speaker A:

People don't.

Speaker B:

Well, for car washes, it's fine because you're paying a membership.

Speaker B:

You just go through again the next day and you're fine.

Speaker B:

But what I found was customers needed time, a good spacing of time and sunshine to want to get their car cleaned.

Speaker B:

And we only had about two or three weeks through the entire last seven months where we've had more than 10 days without rain or at least a 10 day block with no rain.

Speaker B:

We only had that a couple times.

Speaker B:

And so on those days or those, those blocks, we saw a spike in our customers, which was great.

Speaker B:

And we were like, ooh, maybe this is where it breaks.

Speaker B:

Maybe this is where we start actually turning and hitting the numbers we want to hit.

Speaker B:

And nope, you'd have a week of like 35, 40 cars and then all of a sudden it drops back down to 10 for the next week or eight and you're like.

Speaker B:

But a couple things I was able to pan out and make, you know, work was proof of concept was the customers that we did service were all very happy with the services that they received.

Speaker B:

We were able to realize, and this is something I've always spoke about to a lot of detailers and detail shops, excuse me, is wash clay seals are still one of the biggest money makers that you could provide for your customers and not enough detailers are doing it.

Speaker B:

Most customers, that's all they need is just to get the junk off the car.

Speaker B:

If they wash every week or they're good customer and they know how to take care of their car, that's really the limit of what they need to have.

Speaker B:

Second was our 20 minute one step that I used to talk about at the rag company all the time, which is just a.

Speaker B:

It's 20 minutes from the time the pad touches the paint.

Speaker B:

It's one pad, one product and that's it.

Speaker B:

That is still all that most people require.

Speaker B:

Most of your customer base don't need a full paint correction, they just need their paint brightened.

Speaker B:

So those two things were two of the biggest things that I was hoping to translate to our customers and, and we were able to make it work.

Speaker B:

But what ended up happening was it just wasn't hitting the needle in terms of what we had to do to pay for everything.

Speaker A:

Right.

Speaker B:

So the company basically just said, hey, we're gonna, we're gonna close the shop down.

Speaker B:

We're gonna scrap everything.

Speaker B:

And we really appreciate you coming out.

Speaker B:

They tried to keep me on, but we just couldn't come up with the right number.

Speaker B:

And so they let me go.

Speaker B:

No hard feelings.

Speaker B:

And thankfully I was able to secure this with Liquid Elements.

Speaker B:

Now, my meeting of Sebastian from Liquid Elements also happened at Auto Mechanica along with Brian, because we were both there, we were part of the same party.

Speaker B:

We're staying in the same hotels every night and doing the same dinners every night.

Speaker B:

And so we always try to every.

Speaker B:

The last two years or two trips to Auto Mechanica I've helped do the planning for.

Speaker B:

And then we bring in all our friends that are coming and go, hey, here's the hotels we're staying at.

Speaker B:

We're walking every morning.

Speaker B:

It's kind of more fun when you have a big mixed group to do that.

Speaker B:

But Lars from Color, previously Color Lock, took me over there and he goes, you got to meet Sebastian.

Speaker B:

And so I went over and met Sebastian and we talked and he told me about the company and what he's doing.

Speaker B:

And then he sent me a polisher and I took that polisher with me when I moved to Colorado.

Speaker B:

When we opened the shop here, my guys had new Rupes Mark Fives that they were using.

Speaker B:

Jason Rose was sending prototype backing plates for our team to use and test.

Speaker B:

You know, my guys had me and Dylan teaching them and helping them and giving them tips and tricks.

Speaker B:

Right.

Speaker B:

Like a good, really good setup.

Speaker B:

or:

Speaker B:

That's what they would fight over.

Speaker B:

And they would, they.

Speaker B:

I'd walk in and they'd be working.

Speaker B:

I actually have it right here.

Speaker B:

They would be working and having that set up.

Speaker B:

Now here's the crazy thing about the one that I have is Sebastian sent it to me, but it is a EU edition.

Speaker B:

So it, the power cord runs off of two 220 volt or 230 volt.

Speaker B:

And so I had to hook it up to a converter that would Transmit and change 110 into 230 so they could run it.

Speaker B:

So it's a little more crazy or 120 to 230 to cause that.

Speaker B:

Right?

Speaker A:

Yeah.

Speaker B:

But they would take that time and hook that up because they loved using the machine more than using one of the new battery operated Rupes machines.

Speaker A:

Wow.

Speaker B:

Which I thought was interesting.

Speaker A:

Yeah.

Speaker B:

And so I brought that up to Sebastian and I Just said, hey, man, here's what I'm working with every day.

Speaker B:

This is what my guys have just right at hand.

Speaker B:

And the goal again is speed is what we're working on, is how fast can we get a car done.

Speaker B:

But they would take the time, set up the converter and set up the machine to use it because they just loved the machine more, utilizing their user experience of it was better.

Speaker B:

And I, that, that kind of spoke to me a little bit.

Speaker B:

And that started me and Sebastian really just texting each other and having conversations on Instagram back and forth.

Speaker B:

And when this all went down, I had reached out to him probably two weeks prior and just said, hey, if you need any help, let me know.

Speaker B:

And we started talking.

Speaker B:

As soon as I was like, the moment I was out the door at auto wash, I gave him a.

Speaker B:

Gave him a message and said, hey, so here's where I'm at.

Speaker B:

And it was, it was very quick for him to jump.

Speaker B:

And then they called Brian and said, hey, we've been talking to Levi, we're thinking about bringing him on.

Speaker B:

And Brian said he was giddy.

Speaker B:

I hope he was.

Speaker A:

Yeah, of course.

Speaker C:

I think I called you.

Speaker B:

Yeah, you called me right after that.

Speaker A:

Well, and I'm sure, I mean, you guys have known each other for a long time.

Speaker A:

You guys are good friends.

Speaker A:

I'm sure it was like just a perfect melding.

Speaker B:

Yeah.

Speaker B:

You know, and it, it's one of those where I look at, here's a polishing company, so to speak.

Speaker B:

In reality, I mean, that's, that's truthfully, that's the thing that we're basing the company off of, is our machines.

Speaker B:

Because that's what people know.

Speaker B:

Right?

Speaker B:

People don't know is the company's been around for over 20 years.

Speaker B:

The thing about it is that they, they like Brian said, we're a full system.

Speaker B:

Chemicals, pads, machines, towels, 100% made by liquid elements, developed and designed in house, manufactured in house.

Speaker B:

And what's really neat about that is I have a large, and so does Brian, background in product development and design.

Speaker B:

And that's one of the cool things is we have the capacity to be able to change or create and continue to do what we do best.

Speaker B:

But also, Sebastian is an.

Speaker B:

Is a continuous inventor, meaning he always comes up with new ideas, always figures out better ways to make things work or change things or adjust things.

Speaker B:

And one thing that he loves is being able to make everything to his heart's desire and have that capacity to change it.

Speaker B:

But he also really loves and it's Something he's built the company for the last 20 years is on customer feedback.

Speaker B:

And so he loves hearing why people like using his machines or why they don't like using his machines or why they don't like this towel or this product or this pad or this compound or this polish or whatever.

Speaker A:

Right.

Speaker B:

Because he wants to know how to make it better.

Speaker A:

Yeah.

Speaker B:

And that's what I like, is that Brian and I1 have a very large experience in polishing cars, arguably.

Speaker B:

And one thing that we can do is continue to teach and train because we've both been educators in the industry.

Speaker B:

And so you're really getting two guys who have a high degree of educational ability in terms of teaching customers trying to get that word out and explanation and explanation on how these things work and how we do things, as well as a company that backs with its capacity to adjust, change, fix, or anything, really, as quick as they possibly can.

Speaker B:

And that's one of the cool things that I'm most excited about.

Speaker B:

It was one of the things that I really loved doing at Rag company was coming up with new ideas and listening to customers and say, hey, we should do this or you should do that.

Speaker B:

Well, that's a great idea.

Speaker B:

Let's do that.

Speaker B:

You know, and that's something that I'm really excited about to be able to bring for customers of liquid elements.

Speaker B:

And like Brian said, it's, it's.

Speaker B:

It's had two years, so to speak, in the US of some quiet discussion, so to speak.

Speaker B:

People have started to see it.

Speaker B:

There's been buyers who have purchased the machines, used them and gone, whoa, these are really good.

Speaker B:

And the quality is there.

Speaker B:

And that's one of the cool things, is to see that and go, all right, so we're starting off on the right foot in the sense that there wasn't a lot of time or energy put into the first entrance of the product.

Speaker B:

So we have the chance to be able to actually bring it out and show it and kind of kind of reset the stage, so to speak for the brand and go, here's what it is.

Speaker B:

And that's what we're excited to do.

Speaker B:

And so the brand is going to be based in Orlando.

Speaker B:

We're going to have a warehouse location there.

Speaker B:

And Brian and I are, like we said, we're going to travel, we're going to go hit events, we're going to go hit many of our distributor, current distributors, and hopefully future distributors host events there in their locations.

Speaker B:

Our goal is to get the polishers into as many people's hands as Possible to be able to use them and train and test and play with them.

Speaker B:

You know, one thing Sebastian loves doing is creating prototypes and sending them around.

Speaker B:

So we want to be able to send those machines around with some of our friends to, to utilize and.

Speaker B:

As well as not just the companies, but for also for just the average consumer.

Speaker A:

Yeah.

Speaker B:

Get their hands on a prototype and play with it.

Speaker B:

You know, that's, that's a really cool feature and something that Sebastian really loves doing.

Speaker B:

And then, and that's something that I am excited about because it kind of makes, it brings people into the creation of something.

Speaker B:

Right.

Speaker B:

It, it allows you to kind of join in, in the conversation.

Speaker A:

Right.

Speaker B:

Which I think is a huge deal for, especially for us as detailers.

Speaker B:

It's always, everybody's got an opinion sometimes.

Speaker B:

It's always not the best one, but it's an opinion nonetheless.

Speaker B:

And it can also help, it also.

Speaker A:

Helps grow, it also helps grow that, that, that group of users.

Speaker A:

Right.

Speaker A:

I mean that's one of the things that I found, you know, with, with Aquatech is when we're kind of coming up with new stuff or, or getting ready to introduce a new product, it's like, okay, cool, it works for us.

Speaker A:

Let's send it to some of our installers and get feedback on it.

Speaker A:

Because then it makes them feel like more of a part of the brand than just.

Speaker C:

Yeah, it's necessary somebody who's, who's, you.

Speaker A:

Know, a dollar sign in a sense.

Speaker A:

Right.

Speaker A:

Like, so it makes them feel a part of the brand.

Speaker A:

Makes them feel like, you know, they're, they're part of the team.

Speaker A:

So it's, it's cool that you know, if you guys do that or, or you guys are gonna do that, I think that helps build that, that core base of people, you know, and be like, hey, these guys appreciate me enough to let me try this out.

Speaker C:

So there's, there's a, there's a lot of well respected brands.

Speaker C:

You know, we have so many well respected already in the currently, you know, already currently in the U S Marketplace.

Speaker C:

But if we were to look at just the US Marketplace minus the rest of the globe for.

Speaker C:

What I'm about to say is, is that, you know, we have this huge opportunity to create brand new building building blocks for like how Levi said we get to have the building blocks and kind of, you know, be a part of this whole ecosystem of you know, doing, doing stuff from the starting point.

Speaker A:

Yeah.

Speaker C:

Which is an awesome opportunity.

Speaker C:

You know, so we get to, in instead of, you know, you know, going in with A company that's already so well established, you know what I mean?

Speaker C:

This is, this is also, like I said, there's nothing.

Speaker C:

This is, this is really great that there is already companies that are so well established in the US Marketpl place, you know, but we get to have this enjoyment of like the building blocks and kind of curate and curate in as we get to that next point, you know what I mean?

Speaker C:

If we fast forward a couple years from now, you know, and we say, okay, Liquid Elements is now.

Speaker C:

It's a, it's a known name.

Speaker C:

People get it, people understand like what it, what the full line of things are.

Speaker C:

We've, you know, but we've helped kind of curate this for Levi and I to be able to be a part of these like, kind of like baby steps is very awesome.

Speaker C:

You know, it's a, it's a very cool thing to be a part of.

Speaker A:

And it's crazy that you say like in a couple of years it could be a well known because of the fact that both of you guys have said it's been around for 20 years.

Speaker A:

Like you, you know, yeah, the US market, it's crazy how the U. S. Market and the US in general, like really a lot of times just seems like it's on an island compared to the rest of the world.

Speaker A:

Yeah, right.

Speaker A:

I mean there's, there's things that we have and we've had for a long time, you know, whether it's in the detailing industry or whatever, but the rest of the world never sees.

Speaker A:

And then there's things that the rest of the world has had for ages and we never see.

Speaker A:

So it's, it's interesting you said because, because you guys are in a sense kind of creating a brand new brand that just so happens to have 20 years of shelf life and.

Speaker B:

Yeah, yeah, yeah.

Speaker C:

The same can be said about a lot of other brands too.

Speaker C:

I mean like the history of some of our, some of our, some of our neighboring manufacturers and things like this, the history is there.

Speaker B:

Yeah, well, it's, it's like rag company.

Speaker B:

the rag company was built in:

Speaker B:

Yeah, it's been around that long.

Speaker B:

e into it come into play till:

Speaker B:

You know, it had just been a brand.

Speaker B:

It was a company that's, that sold microfiber towels and it had funny names back then and it had, you know, it had the Eagles and it had all these different types of towels.

Speaker B:

ly didn't, didn't change till:

Speaker B:

So it was one of those, like, it's the same kind of thing.

Speaker B:

It's a, it's a company that's been around and they're huge in Germany.

Speaker B:

Tons of people know them and use them and, and it's been a well regarded brand, but they're looking at it as, okay, we're finally, we want to start making this brand a worldwide brand.

Speaker B:

And part of that worldwide market as they've been growing is, God, we really got to get our products into the US and then it was like, okay, we really got to have somebody shepherd this properly to make sure that it's doing what we want it to do.

Speaker B:

Hi, Simon.

Speaker C:

Hey, Simon.

Speaker B:

He's hopping on here.

Speaker B:

But, yeah, but the goal is to try and get, you know, make sure that the brand holds the ideals that the company set forth.

Speaker B:

And you need to have the right people involved to be able to do that.

Speaker B:

And you need to have someone's folks that have that, that know how, in what it is about brand development, what it is about, you know, sales and marketing.

Speaker B:

You know, I don't know everything.

Speaker B:

Yeah.

Speaker B:

But I, I have an idea on how to bring a brand to market.

Speaker B:

The same thing with Brian, you know.

Speaker A:

Yeah.

Speaker B:

We're, we're both detailers first and foremost.

Speaker B:

That's what we started out as.

Speaker B:

That's what we've been doing.

Speaker B:

That's what we've broken our bodies doing.

Speaker B:

And so we have the education and the experience in how to polish paint, how to get chicken nuggets out of people's cars, how to, how to get all the, you know, get bugs off the front.

Speaker B:

We know how to do that.

Speaker B:

And you can, you can send us to a Walmart and we'll grab some products on the shelf.

Speaker B:

We'll make it happen, no problem.

Speaker A:

Right?

Speaker A:

Yeah.

Speaker B:

But we also know what it takes based on the years that we've also put into this industry, as to what works and what doesn't.

Speaker A:

Yeah.

Speaker B:

And that's something that I think will be the most valuable thing for us is, you know, you can put a detailer in this position, you could put a business person in this position position, but you're never going to get everything out of each person.

Speaker B:

Right.

Speaker B:

So for Brian and I to have our backgrounds and our careers in, in what we've done with Just the level of care and expertise we've had.

Speaker B:

I think this is going to be a fun, fun thing for us.

Speaker B:

And it's something we look forward to because one, we're friends.

Speaker B:

Two, we have friends all around this industry and all of them have been super excited just to hear that we're doing this.

Speaker B:

And I think it's a big thing because they, they know, oh my gosh, they're ready to go, they can actually do stuff with us.

Speaker B:

Right?

Speaker B:

So that's, that's kind of the coolest thing to see is one of the, one of the growth.

Speaker C:

One of the things, the conversations that I did have with Sebastian early on was, is that, you know, to Levi's point is, is if the, if the, if the brand was to continue doing what it was doing, you know what I mean, prior to Levi and I, you know, if, if the brand continued to do what it was doing.

Speaker C:

You have resellers all over the nation.

Speaker C:

You know, resellers will want what they want, but they'll never support the entire line.

Speaker A:

Right, exactly.

Speaker C:

So, like, in order for the company to have a brand entity, you know what I mean?

Speaker C:

And for people to understand who the brand entity is, it has to be a full system.

Speaker C:

If it's not a full system, you're gonna, like, we, I say cherry pickers, you know, like, so, like everybody's going to cherry pick which products they want, which is what they're, you know, they got customers, they're selling them E commerce out the door, however they're selling them, you know, and, and, but they're forever going to just cherry pick the line.

Speaker C:

And unless the brand makes a stride into the US Fully, then it's, it's nearly impossible.

Speaker A:

That's the thing.

Speaker A:

They, they just want what they know is going to sell, you know, because, because you don't want to have dead stock sitting on your shelves, you know, essentially.

Speaker A:

So, and, and to your point, bringing the brand into the US As a whole now kind of opens it up a little bit more to where maybe those resellers will be like, well, you know, now people are asking us for.

Speaker C:

Yeah, like, you know, like, like Levi, Levi and I will definitely have a goal to hopefully you know, help other sellers be successful so that, so that they don't have stuff growing dust on their shelves.

Speaker A:

Right?

Speaker A:

Yeah.

Speaker C:

As long as Levi and I are doing what we are supposed to be doing with our, with our network of people and with our customers and being able to support them is to the best of our abilities, then we'll be able to help, you know, make sure that they're having a successful run at it as well, too.

Speaker C:

And it takes that whole system in order for the brand as a whole to have success.

Speaker C:

Like.

Speaker A:

Right.

Speaker C:

You can't have success on a vendor who's carrying 55 other product lines and for him to give 100 of his attention to just one of them.

Speaker A:

Yeah.

Speaker C:

Like, respectfully, we have to respect that.

Speaker C:

Yeah.

Speaker C:

So, but in order to do that, you need to have two, as of this moment, two very knowledgeable people, you know, who are.

Speaker C:

Who are, you know, gonna put our neck out on the line and basically.

Speaker C:

Basically help.

Speaker C:

And I think that it's also too.

Speaker A:

It's.

Speaker C:

It's seeing the other things succeed as well, you know, like, Levi and I get to have fun doing this, right?

Speaker B:

Yeah.

Speaker C:

Get to have fun with others, and hopefully others get to have success from that as well, you know, so this will be super, super, super awesome.

Speaker C:

And it's a great opportunity.

Speaker C:

Like I said, we have a really awesome opportunity.

Speaker C:

The stars aligned with how the year worked for Levi.

Speaker C:

The year worked for myself.

Speaker B:

Yeah.

Speaker B:

Yeah.

Speaker B:

I mean, if you would have.

Speaker B:

If you would have told us both that Auto Mechanica last year.

Speaker B:

Nope.

Speaker B:

That within a year.

Speaker B:

Right.

Speaker B:

One year from now, you guys are going to be running this brand.

Speaker A:

Yeah.

Speaker B:

We probably would have laughed because we would have been like, we both just.

Speaker B:

Just saw the company and just met with the guys and talked to them, like, what do you mean we would be here in a year?

Speaker B:

Because I think back to that September and thinking, like, wow, that's.

Speaker B:

That's pretty crazy.

Speaker B:

You know, I was just impressed with the machines and what he was building and what he was doing.

Speaker C:

Yeah.

Speaker B:

But I didn't know anything else about the brand when I met him.

Speaker C:

Yeah.

Speaker B:

You know, I was.

Speaker B:

Brian.

Speaker C:

Yeah.

Speaker C:

I was hanging out with Verena, admiring her.

Speaker C:

Her cool leather jacket is.

Speaker C:

You know, we were in the September version of.

Speaker C:

In Germany.

Speaker C:

You know, the September weather in Germany.

Speaker C:

Verena had this really cool leather jacket.

Speaker C:

And, like, you know, I would.

Speaker C:

Yeah.

Speaker C:

So, like, stories, you know, and conversations and, like, how they just kind of transpired to be on and to get us point today.

Speaker C:

It's crazy.

Speaker B:

Yeah.

Speaker C:

Absolutely crazy.

Speaker C:

Like, I would have never have guessed it, to be honest.

Speaker A:

Yeah.

Speaker A:

Levi, was there ever a thought of going back to your previous employer?

Speaker B:

So my heart's always been at the rag company.

Speaker B:

I love that place.

Speaker B:

I love working with that team.

Speaker B:

But we.

Speaker B:

I either I outgrew it or they outgrew me.

Speaker A:

Gotcha.

Speaker B:

That's.

Speaker B:

You know, there's no hard feelings.

Speaker B:

Like, you know, I was down there a couple weeks ago, I was in Boise.

Speaker B:

I went back down and visited, stayed at my dad's house and went to the rag company and spent an entire day working at the rag company.

Speaker B:

Sat in on the Friday morning meeting, said hi to everybody.

Speaker B:

I spent the whole day there till probably 3 o'.

Speaker B:

Clock.

Speaker B:

It was pretty crazy.

Speaker B:

But it was fun to go and go.

Speaker B:

This, the day hasn't changed.

Speaker A:

Yeah, right.

Speaker B:

The day is exact.

Speaker B:

I've been gone for, for eight months.

Speaker A:

And they're still doing it the same.

Speaker B:

And the day is the exact same.

Speaker B:

Like I came in and it, it was like I hadn't skipped a beat.

Speaker B:

And so there's nothing saying that it's, that it's anything different.

Speaker B:

It felt like home.

Speaker A:

Yeah, right.

Speaker B:

It, you know, I grew up and I spent 45 years in the neighborhood that the rag company's at.

Speaker B:

I grew up in that neighborhood.

Speaker B:

I rode my bike around that in that parking lot back in the day when I was a kid.

Speaker B:

Like not when it was the rag company, but when it was the previous business.

Speaker B:

But the point is I've like that area and that company.

Speaker B:

It's always going to feel like home, but it's, it's the ability to, to always grow and change.

Speaker B:

But I also know I probably wouldn't have gotten the Liquid Elements gig or been in the position if I would still been at the rag company.

Speaker B:

It, it necessitated the need to leave, go do something else.

Speaker B:

Take that risk to one, be excited and validate that.

Speaker B:

But also know, you know what one, I'm capable of and two, you know what's at stake anymore, right?

Speaker C:

Absolutely.

Speaker C:

This, this whole thing's been a complete risk from the time I exited with, with, with, with, with my previous employer who again, same situation I do miss because I really love that job.

Speaker C:

But the opportunities that come are optimistic.

Speaker C:

Yeah, yeah, like, and like I can't help but to wonder and like, you know, and like that's kind of what led me into my production thought hey.

Speaker B:

Levi, that's my mom.

Speaker C:

Message your mom right back.

Speaker B:

Yeah.

Speaker A:

But anyway, I was just curious because I mean obviously people listening to this, you know, and I'm sure people have, you know, well how, you know, you know, if it didn't work, why, why wouldn't he go back to Brad Co. You know, or whatever.

Speaker A:

And, and Brian, like for you, I mean, you know, for the last, I don't know how many years now, you've, you've been like really dedicated to leather and, and leather care and stuff like that.

Speaker B:

So.

Speaker A:

Yeah, yeah, kind of stepping back away and not, I guess, not really away because obviously you still do a lot of leather work and everything in, in your, in your downtime or your, or your.

Speaker C:

Yeah.

Speaker C:

Working with Color Lock, I got the opportunity to become a contractor for Mercedes Benz Manufacturing, BMW manufacturing, and also working around the nation with many of the automotive suppliers that we have going on here in the nation.

Speaker C:

Those were things that I couldn't post about.

Speaker C:

Yeah, like I, I couldn't come onto social media and be like, hey, check out the new Mybok from two years ago.

Speaker C:

You know, like, it just, just came out this year, but we were working on it two years ago.

Speaker B:

Right, right.

Speaker C:

You know, like, there's certain things that, you know, take place into the leather industry when it's, when it's really right, you know.

Speaker C:

Yeah, the leather industry is really, really awesome, so.

Speaker C:

Because it also is a little bit more broader.

Speaker A:

Are you, are you gonna bring.

Speaker A:

And, and not to say that Liquid Elements probably doesn't already have like, you.

Speaker B:

Know.

Speaker A:

Leather care or interior care products, but are you gonna bring some of that leather knowledge to maybe kind of upgrade their chemicals or their products?

Speaker C:

Yeah, of course, in due time.

Speaker C:

One day at a time.

Speaker B:

Time.

Speaker A:

Yeah.

Speaker C:

Yeah, of course.

Speaker C:

Yeah, absolutely.

Speaker C:

You know, and to what Levi said, you know, like, Sebastian is very open.

Speaker C:

You know what I mean?

Speaker C:

So, like.

Speaker C:

Right.

Speaker C:

You know, the fact that we get to have the opportunity to help kind of curate and be a part of the curation and build in and growth of it all over time.

Speaker A:

Yeah.

Speaker C:

And this is, this is very exciting.

Speaker C:

You know what I mean?

Speaker C:

So we get to.

Speaker C:

Is that going to happen tomorrow?

Speaker C:

No.

Speaker B:

Yeah.

Speaker C:

You know, so like Levi and I have, It's a short road, but also a long road ahead of us.

Speaker A:

So let's, let's talk about that because.

Speaker A:

Okay, so now, now you guys are the two puzzle pieces fitting together.

Speaker A:

And so now, now how do you guys take Liquid Elements forward and start, you know, making it this, you know, bigger name.

Speaker A:

Bigger name in the US to match what it is, you know, around the world or whatever.

Speaker C:

One, one day at a time.

Speaker C:

But I'll let, I'll let Levi kind of define like the rest of the year and our plan.

Speaker B:

So there we go.

Speaker B:

So we've got inventory,:

Speaker B:

But those are really the only two things that have been over here.

Speaker B:

And so.

Speaker A:

And those are the machines.

Speaker A:

Just.

Speaker A:

Yeah, everybody who does it.

Speaker B:

That's a, that's a.

Speaker B:

Or smaller 3 inch, 2 inch.

Speaker C:

inch and then also the T:

Speaker B:

Yeah.

Speaker B:

So those are the ones that people have seen and, and they're the white machines and they've been cruising around.

Speaker B:

There's a couple suppliers that are currently.

Speaker B:

There are resellers that are selling them.

Speaker B:

So you can pick those up.

Speaker B:

Polisher, yeah, super good entry level polisher.

Speaker B:

Then we have a container coming of the rest of the polisher lineup along with polishes, compounds, towels, pads and then just a couple products, couple chemicals, our glass cleaner, our interior cleaner.

Speaker B:

And then basically our game plan is to get those kind of sold and pushed out as we start growing.

Speaker B:

But we do have the older machine or not the older stuff, but old stock that we gotta, gotta move to make room for this stuff coming in.

Speaker A:

Right.

Speaker B:

But so our goal right now is one just reaching out, talking to all the current distributors that have been selling product.

Speaker B:

We're gonna be reaching out to anybody that's new that wants to.

Speaker B:

And those people can email us at.

Speaker B:

Contact liquid-elements.com if they want to sell some machines or buy a machine.

Speaker B:

We can at least direct you to the people that have them.

Speaker B:

And, and then our goal is as we start, we've got to get a location in Orlando.

Speaker B:

We're working on a, on a space.

Speaker B:

We have a space right now that we share and we kind of need to have our own space that we.

Speaker A:

Can ship out of.

Speaker B:

So we're building the, the first layer of the foundation.

Speaker B:

In the meantime, Brian and I are going to be at SEMA this year.

Speaker B:

We're going to come say hi to us.

Speaker B:

We're just going to be wandering around.

Speaker B:

We're just going to be.

Speaker B:

We're not, we won't have a booth but we'll probably be hanging out at all of our favorite friends booths and saying hi.

Speaker A:

Yeah.

Speaker B:

But we'll have Liquid Element shirts and we'll have some business cards to just come say hi and, and chat with us if you, if you're interested.

Speaker B:

And then we have to go to Essen for the Essen Motor show, which is a Liquid Elements home car show.

Speaker B:

Basically it's a massive.

Speaker B:

The SN Motor show is one of the largest car shows I think in the world.

Speaker B:

It's about the size of sema, but it's only cars with a few booths and manufacturers.

Speaker B:

So if you've been to SEMA and you know how many cars there are.

Speaker A:

Yeah.

Speaker B:

Basically this.

Speaker B:

But in, in Germany and it's all of the European companies that bring Liquid.

Speaker C:

Elements crushes it at this.

Speaker B:

Yeah.

Speaker B:

And, and they're.

Speaker B:

It's in their neighborhood, it's in their backyard.

Speaker B:

So for them, this is their home show.

Speaker B:

So Brian and I are going as the U. S. Reps because there are USA people that come to this show to.

Speaker C:

To learn first week of December.

Speaker B:

Yep.

Speaker B:

New stuff.

Speaker B:

So that'll be the first week of December and then what our plan is to finish building our stuff out through the holidays and then we are going to be at mobile tech.

Speaker B:

And mobile tech's really going to be our launch this year.

Speaker B:

Having hopefully by then we'll have enough people signed up, we'll have enough product being able to get distributed and sent out and be able to start bringing over the line.

Speaker B:

Because you know the hard part with a brand out of Europe and it's something I've.

Speaker B:

I've dealt with with all the brands that we've brought over When I was with the rag company company, you got to get compliance in order.

Speaker B:

So we need to make sure that everything is.

Speaker B:

The labels are.

Speaker B:

Are proper, everything's set up properly so that we can sell the products in all 50 states.

Speaker B:

And so that's currently what's happening.

Speaker B:

So some people are probably like, why don't you bring this over?

Speaker B:

Or why don't you get this over?

Speaker B:

And I know if you're listening to this, you're probably wondering and wondering why it's not over here.

Speaker B:

Our goal is to make sure it's safe because, you know, Brian and I have been doing this each for 30 years.

Speaker B:

We've been doing this a long time, and we've been in car care a long time and we've been slinging compounds and washing cars and our bodies are beaten and broken for it.

Speaker B:

And a lot of people don't understand that there is a level of chemistry that is also going to affect your body if you're around it too often and too long.

Speaker B:

And so we want to make sure that everything that we're selling is safe and compliant isn't going to be any way hurting our customers because there are products that have come over from Europe that aren't in compliance right now and they're being sold.

Speaker B:

But the goal is we don't ever want to get into that position and we want to be able to have stuff available.

Speaker B:

So folks are gonna have to bear with us.

Speaker B:

But we're really excited to bring.

Speaker B:

Our goal is to have the whole line here.

Speaker B:

Hopefully by the, by this time next year we can have everything done at the end of the year and we're kicking butt and everybody's enjoying it.

Speaker B:

But at the same Time.

Speaker B:

Brian and I are going to be setting up trainings and events like I said.

Speaker B:

We want to.

Speaker B:

If we can't make it, we want to randomly send some liquid elements polishers to some friends of ours in the industry to use and demo and access and.

Speaker B:

And so for those of you wondering, just so we can give this out in a.

Speaker B:

Was it this weekend?

Speaker B:

Next weekend?

Speaker B:

We've got.

Speaker B:

I think it's this weekend, maybe, or next weekend.

Speaker B:

Budco is hosting in Salt Lake.

Speaker B:

They're hosting their big event.

Speaker B:

is going to be using our new A:

Speaker B:

Just go, go run it on a machine and see what it's like and see how smooth it is and how it works.

Speaker B:

And it's that kind of stuff that we're excited about to be able to say like, hey, this is a machine.

Speaker B:

It's.

Speaker B:

It's it that you can play with.

Speaker B:

It's, you know, and see firsthand before it actually shows up on the shores here.

Speaker C:

Absolutely.

Speaker B:

Same thing, huh, with.

Speaker C:

With Buff and Shine pads.

Speaker B:

With Buff and Shine pads.

Speaker B:

And that's the other thing is, like, we're, like Brian said, we're all about wanting to play with everybody.

Speaker B:

And so even though we can make everything.

Speaker B:

And I use this analogy as a dinner plate.

Speaker B:

It's a dinner plate analogy that we used to use at the Rag company, but it fits really well.

Speaker B:

Here is when you make dinner and you all sit down to eat and you have your plate, you don't ever always have just one thing on there.

Speaker B:

You always have a couple things.

Speaker B:

Yeah, right.

Speaker B:

And it's the same thing with detailing a car.

Speaker B:

Most detailers don't.

Speaker B:

This is how most detailers work.

Speaker B:

But for all the newbies that are coming into this and learning every single day, you can learn on a whole system.

Speaker B:

Liquid elements can provide everything.

Speaker B:

And our goal is to be able to provide a solution to any type of problem that you have.

Speaker B:

We want that, but we're also totally okay if we can answer the solution for maybe one problem and not problems.

Speaker B:

So when you're polishing a car, you've maybe you're using our liquid elements polisher, maybe you're using one of our pads, maybe you're using a compound or a polish, or using our chemicals to wash the vehicle, or using any of our towels to wipe the car down.

Speaker B:

It doesn't matter because at the end of the day, you have that dinner plate and you have your steak and you have your potatoes and you have your vegetables and you have a dessert, you have a drink.

Speaker B:

It's the same thing with working on a car.

Speaker B:

Whether they're using a Rupes polisher or a Flex polisher, that's totally fine.

Speaker B:

If they're using our liquid elements pads and last cut, go for it.

Speaker B:

If they're using so and so's coating, totally fine, and they're wiping it down with our towels.

Speaker B:

Perfect.

Speaker B:

At the end of the day, that's all we care about.

Speaker B:

We just want to be on the dinner plate, plain and simple.

Speaker A:

Yeah.

Speaker A:

And Bob Phillips, I. I heard him say one time that he doesn't care if he goes into your shop and you have the whole PNS line.

Speaker A:

He's just happy if you have one.

Speaker C:

Of course.

Speaker A:

Right.

Speaker A:

Like, he's, he's just over the moon, if you at least have one.

Speaker C:

Absolutely.

Speaker A:

Because in that, in, in the world that we are in detailing and there's a million different products nowadays and choices, the fact that you've chosen at least one thing means the world to hemp.

Speaker A:

Right.

Speaker C:

So I said, there's enough room on the plate.

Speaker A:

Yeah, yeah.

Speaker A:

And.

Speaker A:

And like you said, Levi, I think, like, getting into it, because when I initially got into it back at the car wash, I mean, granted, we were doing, you know, rotaries and, and polishing and everything like that, but when I got into the, the.

Speaker A:

The da.

Speaker A:

Polishing, it was with Rupes and, and Rupes was awesome because Rupes has the system.

Speaker A:

Right.

Speaker A:

Like, so learning was perfect.

Speaker A:

Like, oh, you know, you.

Speaker A:

Green pad, green.

Speaker A:

Green polish, yellow, yellow pad, yellow polish, blue pad, blue compound.

Speaker A:

You know, so I think like you said, systems are great, great for learning, but eventually you start realizing, well, it does an okay job.

Speaker A:

But, but is there anything better?

Speaker A:

And now you're testing this and now you're trying that, and then you start incorporating all these different things into, like, well, I like this person's.

Speaker A:

You know what mabob and I like that person's doohickey.

Speaker A:

And I like.

Speaker A:

So, yeah, I mean, it's, it's cool that you guys not only kind of put it out there, like, hey, we don't care, just use our stuff, you know, kind of the bombs.

Speaker A:

At least if you have one thing from us, like, we're happy.

Speaker A:

Right.

Speaker A:

And, and also that you're not saying, you know, well, if you don't use our whole line, you know, it's not going to work.

Speaker A:

Kind of.

Speaker B:

Yeah, no.

Speaker B:

And it's.

Speaker B:

And that's the thing is, like, that's why we're sending a polisher Just for.

Speaker B:

For them to use at Buff and Shine.

Speaker B:

Yeah, for.

Speaker B:

For this event.

Speaker B:

Like, dude, go for it, because neither of us can be there.

Speaker B:

But, hey, if the Liquid Elements machine is being demoed and people are getting to use it and get their hands on it, that's all that matters.

Speaker B:

Yeah.

Speaker B:

And.

Speaker C:

And we'll get to collect the feedback from that and learn whether we're there or not there, you know, but we get to learn from this, you know?

Speaker A:

Yeah.

Speaker B:

And our goal is, it'd be awesome if everybody at SEMA was using our machines in their booths.

Speaker B:

You know, that's.

Speaker B:

That'd be.

Speaker A:

That'd be great, but just post up in the middle of that big red square with your.

Speaker B:

Yeah, but it's.

Speaker B:

It's one of those things where it's like, I.

Speaker B:

We.

Speaker B:

I just want people to use them and have some fun with them and play with them.

Speaker B:

And, you know, I didn't put it on my guys at my shop to use it.

Speaker B:

I just had it out.

Speaker B:

Like, I showed it to them when I got the box.

Speaker B:

They were like, well, that's pretty cool.

Speaker A:

Yeah.

Speaker B:

But I let the.

Speaker B:

I didn't tell them, hey, use that machine and tell me what you think it was.

Speaker B:

I just left it there.

Speaker A:

Yeah.

Speaker B:

And they started using it on their own, and then they started playing with it and enjoying the process of it and enjoying the feel of it, and that's all that matters, is I can.

Speaker B:

Brian and I can steer you however we want to steer you, but we can teach you how to do the basic mechanics of detailing and how to get really good and how to be quicker and be more efficient and.

Speaker B:

And get your quality down and get your timing down and everything that you need to know, we can do that.

Speaker B:

And like I said, you can drop us off at a Walmart and we can grab all the stuff and still teach you how to do it the right way.

Speaker A:

Yeah.

Speaker B:

But we.

Speaker B:

We plan on hosting events to teach and train in a way that.

Speaker B:

That utilizes all of Liquid Elements's brand lineup.

Speaker B:

But again, you can substitute any product into that lineup, and that's all we're here for.

Speaker B:

It's like that Bob Phillips is just like.

Speaker B:

What Bob Phillips said is, you have one product of ours on the shelf.

Speaker B:

We won.

Speaker B:

You know, we feel good.

Speaker B:

We feel happy that.

Speaker B:

That we listen to you.

Speaker B:

But the biggest thing is, for me is us is educating the customers on the machines, the chemicals, the pads, the manufacturing process, everything.

Speaker B:

Because at the end of the day, we want you to choose us.

Speaker B:

But we also are totally fine if you can only afford one thing from us.

Speaker B:

That's fine.

Speaker A:

Well, and so let's talk about that a little bit.

Speaker A:

I mean, you know, people might be surprised at your prices.

Speaker A:

You know, your prices are very competitive.

Speaker A:

Yeah, competitive.

Speaker A:

I'll probably almost say, like, on the.

Speaker A:

The cheaper side.

Speaker A:

This is where the gap is.

Speaker C:

Yeah, this is exactly the awesome gap, you know, so, like, if there's ever been anybody who's on the fence about getting involved into detailing, like, we can actually provide them with a machine that is going to give them entry level, professional results.

Speaker C:

You know, you can have a professional result with an entry level price.

Speaker A:

Right.

Speaker C:

You know, so, like, there's.

Speaker C:

There's a lot of ideas there where somebody who's just thinking about detailing, like, but they've never graduated past a certain machine, for example, because they're intimidated by the price of.

Speaker C:

Of another machine.

Speaker C:

And they're like, all right, I have this.

Speaker C:

And in their head, they might be thinking.

Speaker C:

They said, oh, man, like, if I have this machine, maybe my results are better, you know?

Speaker B:

Well, you got to think about the jump.

Speaker B:

Brian, too, was back in the day, we only had that harbor freight.

Speaker B:

Yeah.

Speaker B:

Polisher, that Porter cable, and it was 100 bucks.

Speaker A:

Yeah.

Speaker B:

Or the gem orbital.

Speaker A:

But you had.

Speaker B:

You had the porter cable at 100 bucks to start, but that barely made a dent in anything.

Speaker B:

It took me forever to polish a car with it.

Speaker B:

Then you had a rotary for 200 bucks all day long.

Speaker B:

Didn't matter if it was a makita dewalt, a Milwaukee.

Speaker B:

It didn't matter.

Speaker B:

It was 200 bucks.

Speaker B:

And you just threw some pads on it and went to town.

Speaker B:

jump, that first jump back in:

Speaker A:

Yeah.

Speaker B:

$380 like it was.

Speaker B:

I remember sitting in my shop going, I need to get this machine.

Speaker B:

I want to get this machine.

Speaker B:

I wanted to be on the cutting edge of technology and d A and do all this stuff.

Speaker B:

But it was a big pill to swallow to go, gosh, I hope it works.

Speaker B:

I hope we can use it, you know, because I'd been a rotary guy for 15 years at that point.

Speaker B:

Right.

Speaker B:

And so to go, oh, my gosh, I gotta change this up.

Speaker B:

Or 25, 20 years.

Speaker B:

It's like this is a totally different tool style to learn.

Speaker B:

But now that jump isn't.

Speaker B:

Isn't so bad because liquid elements with both our machines with the 20, the.

Speaker B:

The:

Speaker B:

Yeah, we have that.

Speaker B:

Oh, my gosh, here comes Simon again.

Speaker B:

We've got that sweet spot where we.

Speaker B:

Now you can enter in with a:

Speaker B:

That is a great machine.

Speaker B:

It's got brushes.

Speaker B:

It comes with brushes.

Speaker B:

It's got little doors on the side to swap the brushes out.

Speaker B:

Which is one of the biggest complaints with folks that don't know how to use a da.

Speaker B:

It's a brushes.

Speaker B:

They don't know how to swap brushes.

Speaker B:

But this is something that makes it very simple, very easy.

Speaker B:

Yeah.

Speaker A:

So, yeah, that's cool.

Speaker A:

You guys have doors.

Speaker B:

And then the jump up is the:

Speaker B:

With the A:

Speaker B:

That is just a little more ergonomic, has some better features, a little more power to it, and stronger machine.

Speaker A:

Yeah.

Speaker B:

And it's battery powered, so it's.

Speaker B:

It allows you to make that next jump.

Speaker B:

And you're still not anywhere near where the current battery technology polishers are.

Speaker B:

And it's not as heavy as like the Milwaukee.

Speaker B:

Milwaukee is a good polisher, but it's heavy.

Speaker B:

And for a guy like me that has arthritis in my shoulders, elbows, and wrists and hands, I can't run that machine all day because it's just too painful, you know?

Speaker B:

Right, right, exactly.

Speaker B:

And it has nothing to do with needing to get stronger.

Speaker B:

It's the vibration in the joints that is.

Speaker B:

Is causing the damage.

Speaker B:

And one of the cool things with us is, is Sebastian makes things for the body, too.

Speaker B:

He's.

Speaker B:

He's very conscious about ergonomics, very conscious about vibration.

Speaker B:

So there's some really cool features that we're hitting at a lower price point for folks that can now get into that and stay at that level.

Speaker B:

They don't have to make that jump if they don't want to or their business isn't at that point yet.

Speaker B:

They can really still get the professional, professional results that they need.

Speaker B:

There's the power that is there.

Speaker B:

The cool thing about the:

Speaker B:

Like, that's insane.

Speaker B:

And one of the reasons they did that is just because they.

Speaker B:

They had a bet between them in the.

Speaker B:

In the building at Liquid Elements that they could make a machine that has enough power to continue polishing and be a dual action, but not stall.

Speaker C:

Yeah.

Speaker C:

So like.

Speaker C:

So like the.

Speaker B:

Yeah.

Speaker C:

And the machines are like the machines are.

Speaker C:

I don't want to say that that's because a lot of people can have a machine, you know, and we've seen the machines go.

Speaker C:

But the interesting thing that the, you know, a lot of companies are mostly aware of, I'm sure, is, is that the game moving forward is about software.

Speaker C:

You know, it's not so much hardware, you know, so, like, so the fact that we have engineer and genius in genius engineering behind, you know, like, we should be able to stay ahead of the software game with very exciting other things that are going to be coming later too, you know, and this will be.

Speaker C:

There'll be new things, you know, that will have not been done or seen yet.

Speaker C:

So this, this should be another interesting stage as we progress as well.

Speaker C:

So the machines definitely have the pedestal for us in the US Marketplace.

Speaker C:

As we continue to grow the brand, we'll eventually consolidate this so that, like, there's not one thing above another.

Speaker C:

You know, it's like, you know, you need all the tools in the toolbox.

Speaker C:

You know what I mean?

Speaker C:

But.

Speaker A:

Right, exactly.

Speaker C:

So, and, and once you have all the tools in the toolbox, then you have a complete, you know, dinner plate late.

Speaker A:

Yeah.

Speaker A:

Yeah.

Speaker A:

Before we get someone, I want to ask Levi, because I, I did ask Brian this in our, in our phone call, but since you mentioned, you know, every.

Speaker A:

Anybody who knows you knows the damage you've done to your shoulders and your elbows and, and your wrists, you know, by just not listening to your body.

Speaker A:

And, and you're, you're very big on, you know, everything being ergonomic and balanced and things like that.

Speaker A:

So with this Mach machine, how do you, how do you feel about it?

Speaker A:

Is it a very balanced machine?

Speaker A:

Low, low vibrations?

Speaker B:

Well, that's kind of one of the cool things about it, and one of the things that I think is probably the neatest thing.

Speaker B:

Sebastian made it so that it's one, it's incredibly balanced, but it's also shaped for your hands.

Speaker B:

Everyone's like, that's kind of a funky shape.

Speaker B:

It's a little, A little more setup that I need.

Speaker B:

But the, the goal is that it's, it's.

Speaker B:

Everything is in its place to fit and form and conform to your hands.

Speaker B:

And, you know, when he did the design and the build of this machine, that was his biggest thing because of that, because he said, why is this set up like this?

Speaker B:

As he was touching other machines and playing with them, he was so confused.

Speaker B:

And that's one thing that I brought up to him was I said, you know, I'm.

Speaker B:

I've helped develop a ton of different products that are far more ergonomic to use every day.

Speaker B:

You know, we had, you know, the, the Rag company.

Speaker B:

We would use a machine Or a product or, I mean, even a pressure washer gun and.

Speaker B:

Or my.

Speaker B:

Yeah, the brushes, the utility brush and the detail factory screwball and curveball were things that I helped develop.

Speaker B:

And it was all because I wanted to be able to use the detail factory brushes with my hands.

Speaker B:

And holding a regular brush is hard for me to do for an extended period of time.

Speaker A:

Right.

Speaker B:

And.

Speaker B:

But I explained all that to him, and he was like, this is my number one game plan for everything that I do is to make it as ergonomic as possible to remove vibration and all the damage.

Speaker B:

Because if you can do that, people are going to use your machines longer or they're going to pick your tools to work better.

Speaker B:

You know, he picks and sources.

Speaker B:

One thing that's wild that I found is that all the lake country, or all the lake country, all the liquid elements, chemicals, utilize this trigger and this trigger I helped find in Italy when we ran woes, and this is one that Anthony Fisher and I sourced to try and get.

Speaker B:

Because it's comfortable, it's strong, it's durable, it works.

Speaker B:

It.

Speaker B:

It's got a nice pull.

Speaker B:

And for us, that was a huge thing.

Speaker B:

When we were developing the WOES brand was having that capability to be able to spray and have.

Speaker B:

Have a good pull and not hurt.

Speaker B:

Not hurt your hand.

Speaker A:

Yeah.

Speaker B:

And I was telling Sebastian that, and he goes, did you get these out of Italy?

Speaker B:

And I said, yeah.

Speaker B:

And he goes, don't you have a bottle?

Speaker B:

And I took a. I had a picture on my phone of it.

Speaker B:

I go, oh, my gosh.

Speaker B:

And then when I was at the.

Speaker B:

At the location, Brian was pulling some of the chemicals out, and I was like, it.

Speaker B:

Sebastian ran up and grabbed a sprayer and shut.

Speaker B:

He's like, this is the sprayer, right?

Speaker B:

I said, yeah.

Speaker B:

He's like, I told you I care about ergonomics.

Speaker B:

And I was like, dude, this is Brad, because this is one of my favorite spray heads ever.

Speaker B:

And it's awesome that you guys use it because most people go.

Speaker B:

When they build a brand, they go for cheap, and they try to find something just to get a spray head, and they end up using spray heads that are not ergonomic or they don't last or they hurt or they.

Speaker B:

The way the plastics combined actually breaks apart or is inflexible because it's so inexpensive that the sprayer is the afterthought.

Speaker B:

But when you're trying to create a user experience, it's a user experience from start to finish, from the moment you grab the bottle off of a shelf or you pull it out of the box after you ordered it.

Speaker B:

And the first time you put it in your hand, if it's got a piece of plastic that's going to dig every time you pull the trigger and it's going to dig into this ditch, you're not going to want to use that product if it stinks.

Speaker B:

If it stinks, you're never going to want to spray that product.

Speaker B:

I don't care how good it works.

Speaker B:

If the bottle is clunky to hold in your hand because of the shape, because you're trying to go for something cool, you're not going to use it because it's just not going to be comfortable for you to hold.

Speaker B:

And most people overlook that.

Speaker B:

They go for the, the bright color or the cool label or whatever, but they don't think about the user experience and the ergonomics of the, of the item itself.

Speaker B:

And that's one of the really cool things, was that they had already thought of a lot of that and they're continuing to change and adjust and, and come up with new ways to make that work.

Speaker B:

And that's something that we're really excited about.

Speaker B:

For me, that fits right into that same lineup of things I already teach about in ergonomics on how to hold a polisher, how to run a polisher.

Speaker B:

You know, Matt Mormon just released a video we, I was watching it this morning of him working on his GT4, and he's holding the liquid elements polisher the way you should hold a polisher.

Speaker B:

Most people don't hold a polisher that way.

Speaker B:

That's how I hold a place polisher.

Speaker B:

But he's using that method where he's just got a couple fingers on it.

Speaker B:

He's not full death grip, fighting the machine, putting his whole body into it, pushing his shoulders and everything else into it.

Speaker B:

He's just letting his fingers run that machine and let it do the work.

Speaker B:

And that's, that's something that, you know, I, I really appreciate because I look at it, I go that, all right, he, he learned properly how to hold the machine to not cause crazy fatigue.

Speaker B:

And most detailers don't think about that.

Speaker B:

A lot of guys learn from the guy before them.

Speaker A:

Yeah, yeah.

Speaker A:

And that's one of the things I've, I've kind of started noticing over the, the past couple of years.

Speaker A:

And not to say that like I'm a, I'm a polishing guru genius or whatever, but, but I'm, I'm very light with it.

Speaker A:

I mean, I might hold a little bit more than fingertips, but I am still very light with it.

Speaker A:

It.

Speaker A:

Right.

Speaker A:

Like, the whole.

Speaker A:

The whole point is to let the machine do the work, right, like, like where they're just there to.

Speaker A:

To guide it.

Speaker A:

And I, and I see videos all the time, you know, of.

Speaker A:

Of guys and gals detailing and, and like you said, you know, they're like, pushing down on it and they're like, torquing their.

Speaker A:

You know, you could see they're torquing their shoulder into it, and you can see that the machine is not stalling.

Speaker A:

But it's not.

Speaker A:

It doesn't.

Speaker A:

Does it looks like it's struggling to span and you're like, you know, let up.

Speaker A:

You know, like you're yelling at the phone, like, get off it, you know, a little bit.

Speaker A:

So, yeah, I mean, that's one of the things that, you know, and I, and I, and I've kind of learned all this, you know, through going to the different trainings that I've done with, with Noxian and Gloss University and, And talking to other people, kind of learning these.

Speaker A:

These techniques or, or actually seeing, like, okay, that's how you should be doing it, or whatever.

Speaker A:

And so, yeah, it's.

Speaker A:

It's interesting that you.

Speaker A:

That you're saying that because that's one of the things I've really started noticing when I watch people polish.

Speaker A:

And one of the things I told Brian when he, like, you know, sneakily just posted a picture of.

Speaker A:

Of the machine and didn't really, you know, say like, hey, I'm Brian with Liquid Elements now.

Speaker A:

You know, you just posted the machine and I told Brian, like, my, my first thought wasn't like, just what we need another machine in the industry, right?

Speaker A:

Because they're, they're becoming like everything else.

Speaker A:

My first thought was like, that thing looks badass.

Speaker A:

You know, like, I was like, it looks cool because it's.

Speaker A:

It's angular.

Speaker A:

You know, like, it's got a different look to it.

Speaker A:

It does.

Speaker A:

It doesn't.

Speaker A:

You know, nothing against the, the other machines that are.

Speaker A:

That are slick and, and sleek and, and, you know, kind of, you know, straight line, rounded in, you know, rounded corners or whatever.

Speaker A:

This thing looks like.

Speaker A:

Looks like a stormtrooper to me.

Speaker A:

You know, like stormtroopers, you know, like, their battle armor is all angular and, and, you know, like, it's got.

Speaker A:

It's got, you know, it sticks out in some places and then in other places.

Speaker A:

So, like, I saw it and I was like, okay, that thing looks cool.

Speaker A:

What's Brian doing with this.

Speaker C:

On the inside?

Speaker C:

That counts.

Speaker C:

You Know.

Speaker A:

Yeah, yeah.

Speaker A:

And.

Speaker A:

And I even told Brian I was like, my initial thought was to be like, hey, so how can I get one of those machines, right?

Speaker A:

But, you know, like, like, I just, I thought it was cool looking machine.

Speaker A:

So I, you know, just in looks alone.

Speaker A:

Like, I, I think it's stands out and, and Levi, to what you were saying with, you know, the, the guys at.

Speaker A:

At Auto Wash kind of fighting over it is.

Speaker A:

Is to me, I wonder if, like, it was because it looked cool, you know, was the initial.

Speaker A:

Right?

Speaker A:

And then maybe it played well, you know, so it's like, you know, it didn't.

Speaker A:

It didn't fit in with all the other brands that have a very similar, you know, look.

Speaker A:

You know, it's the.

Speaker A:

The same old plain potato chip, you know, kind of, you know, deal.

Speaker B:

It was funny.

Speaker B:

Augie and I, my son and I were at a car show at a good guy's car show up in Loveland.

Speaker B:

And it was the first time that we ordered potatoes, some fries, right?

Speaker B:

We walked up to the.

Speaker B:

To the.

Speaker B:

And this is.

Speaker B:

You're gonna love this, Brian.

Speaker B:

I didn't tell you this, but we.

Speaker B:

We walk in, we go to get some potatoes because that was all they had on the menu that my son could eat.

Speaker B:

And it said, sidewinder fries.

Speaker B:

And I said, we'll just get some fries.

Speaker B:

And the girl goes, sidewinder fries.

Speaker B:

And I was like, as long as they're not, like, battered or because my son's got celiac.

Speaker B:

I was like, yeah, they're not battered or they have wheat in their seasoning or anything like, I guess.

Speaker B:

And she goes, it's just the way we cut them.

Speaker B:

And I said, okay, sure.

Speaker B:

I'm an Idahoan and I'm 33, Irish.

Speaker B:

Like, there's nothing you can do to a potato that I haven't seen.

Speaker B:

SCENE and dude, the coolest French fries, they were thick and thin on the ends.

Speaker B:

And I don't know what machine cut these suckers, but it swirled them and cut them and it was awesome, right?

Speaker B:

But it was again, this thing that I'd never seen before that I was like, whoa, that, like, we got them in.

Speaker B:

In our little tray and we were like, these are pretty cool.

Speaker B:

I've never seen these, but.

Speaker A:

Right, right.

Speaker B:

And it wasn't like it was the.

Speaker B:

It was the field house that was hosting this car show, but they were.

Speaker B:

It was their vetting company that was doing it.

Speaker B:

But it was just kind of funny to go like, holy cow, I've never seen a potato cut this way.

Speaker A:

Right?

Speaker B:

Something like A potato cut in a unique and different way to create a different type of, of experience, you know, and it's similar to the way that liquid elements polisher is that it's just unique enough that it causes you to go, whoa, holy cow, I've never seen that before.

Speaker A:

Yeah, exactly.

Speaker B:

Which is what drew me to their booth in the first place when I was at Auto Mechanica.

Speaker B:

The other, the, the other, the other.

Speaker C:

ext shipment is, is it's the A:

Speaker C:

But once we have the A:

Speaker C:

You know what I mean?

Speaker C:

So if you already have one, you can.

Speaker C:

The, the interchangeable battery is really nice.

Speaker C:

we had a small supply of the A:

Speaker C:

And surprisingly they're.

Speaker C:

They've sold everywhere.

Speaker C:

Like.

Speaker C:

Yeah, like, like the small shipment that came in and like, I was so surprised.

Speaker C:

I was like, who's gonna buy a machine without a battery?

Speaker C:

Everybody.

Speaker C:

Like the machines flew so fast.

Speaker C:

It, like it took me by surprise.

Speaker C:

And then one of the things that I've also understood is that as long as you're sitting on an 18 volt battery, you have a battery.

Speaker A:

Yeah, that's.

Speaker A:

That's what I was going to say.

Speaker A:

You had mentioned that before about.

Speaker A:

It's a universal battery.

Speaker A:

So.

Speaker B:

Yeah, it runs off a Makita Universal 18 volt, which is pretty cool too.

Speaker C:

As long as you have this universal.

Speaker C:

I left it in the car.

Speaker C:

I have one, but the, this universal connection.

Speaker C:

So if you have a Dewalt or a Milwaukee or whatever, maybe it doesn't have the universal clip in, but you can buy a universal adapter to, to do this, or you can just buy a Makita or a Makita knockoff and they're already set.

Speaker C:

I would.

Speaker C:

My, my personal feelings about it are, is, is that, you know, buy the Makita or the Makita knockoff if you wanted to explore other battery types just to reduce weight, you know, because if you add an adapter to another battery, you're gonna add some additional weight, of course.

Speaker C:

Or the other.

Speaker A:

But you said the new ones are coming with Batteries now.

Speaker C:

So from now.

Speaker C:

Yeah.

Speaker C:

So from now on, they will be coming with batteries.

Speaker C:

Batteries.

Speaker C:

But the batteries be interchangeable from one machine to the other.

Speaker A:

Yeah.

Speaker A:

So not only interchangeable from one machine to the other, but are they still universal?

Speaker A:

So like, let's say no.

Speaker B:

Yeah.

Speaker B:

If you have a Makita battery on your shelf.

Speaker A:

Yeah.

Speaker B:

And it's the universal and you've got a liquid elements battery, you can interchange it.

Speaker A:

Nice.

Speaker A:

So, so the detailer that maybe uses the, the Makita or, you know, whatever, and they want to try this out and it's like, okay, well, cool.

Speaker A:

I like this, but I don't want to buy a, you know, a bunch of batteries.

Speaker A:

I've got batteries.

Speaker A:

Like.

Speaker C:

Yeah, yeah, yeah.

Speaker C:

Dude, I was so shocked.

Speaker C:

I was so shocked.

Speaker C:

And like, one of the things I learned through the experience was is, you know, just getting feedback from people was, is there there?

Speaker C:

You know, like the.

Speaker C:

What I kept hearing from people was, it's like, dude, I bought it because I had plenty of batteries.

Speaker A:

Yeah, yeah.

Speaker C:

Oh, okay.

Speaker C:

I was.

Speaker B:

Or the fact that if you're a mobile detailer and maybe both your batteries die or something's like not working, you can run to a hardware store and pick up a Makita battery.

Speaker C:

Yeah, yeah, yeah.

Speaker C:

You know, I've always been like a traditional, like, dude.

Speaker C:

Like my traditional old school head though is, is that I want to throw a cord over my shoulder.

Speaker B:

Yeah, yeah.

Speaker C:

Proper thing to do first before we click the thing on, you know, the cord over the shoulder.

Speaker A:

Yeah.

Speaker C:

Like, so I still have like a, I still have a love affair with like corded machines.

Speaker A:

Right.

Speaker A:

Yeah.

Speaker A:

I mean, I know the, I know the, the movement is, is to battery.

Speaker A:

You know, everybody's coming out with battery.

Speaker A:

But let me.

Speaker A:

So let me ask you guys this, because the one biggest complaint that I hear from every detailer about all the battery machines is there's just not enough ass end compared to, you know, accorded machine.

Speaker A:

And that's, that's kind of always been true.

Speaker A:

Like even, you know, a cordless drill versus a corded drill.

Speaker A:

Right.

Speaker A:

Like, you always have more power with, with the quarter drill than with the cordless.

Speaker A:

So how do you, how do you guys feel that this machine plays?

Speaker A:

Because again, you guys have used all of the machines everywhere.

Speaker A:

That's.

Speaker C:

You get 100 performance all the way through until the battery's dead.

Speaker A:

But do you feel like it has just as much power to it as a quote?

Speaker B:

Yeah, of course.

Speaker B:

That, that's one of the features that Sebastian really worked hard was to make sure that the power level was linear.

Speaker A:

Okay.

Speaker B:

And stayed constant because he wanted to be able to also set himself apart from everybody else.

Speaker B:

And again, like I said, he takes feedback from everybody.

Speaker B:

And to his point was I, I.

Speaker B:

Whether you buy a corded machine or you buy a battery machine, you're not going to be able to tell the difference.

Speaker A:

Gotcha.

Speaker C:

Okay.

Speaker C:

Like, like, it's really like, you know, of course, you know, my first introductions.

Speaker C:

Of course I'm gonna have the same skeptical thoughts, you know, and I still have the same skeptical thoughts.

Speaker C:

Like, and like, I would just imagine and be honest with myself if I bought a.

Speaker C:

A:

Speaker C:

I'm just a detailer.

Speaker C:

I bought an A:

Speaker C:

I've been using it for three years.

Speaker C:

The batteries have been.

Speaker C:

Been going great.

Speaker C:

Realistically, all batteries at some point will start to degrade and die.

Speaker C:

So.

Speaker A:

Right.

Speaker C:

Like, you know, if you say, hey, you know, the battery was running fine, but on year three, I'm starting to.

Speaker C:

Well, it's probably normal, you know.

Speaker A:

Exactly.

Speaker A:

Yeah.

Speaker B:

I mean, you take your iPhone right now and check.

Speaker B:

Check your battery life and see.

Speaker B:

Yeah.

Speaker B:

How.

Speaker B:

How the percentage of the battery is.

Speaker A:

Still, you know, that, that new one, the new one's getting ready to come out, so they're going to start throttling down that battery power anyways.

Speaker A:

Just make you want to go get new one.

Speaker C:

Yeah, yeah.

Speaker B:

But you can see.

Speaker B:

But you can see the actual life of your battery.

Speaker A:

Yeah.

Speaker B:

Based on the amount of charging that you do, based on all that stuff.

Speaker B:

And it'll.

Speaker B:

We did it one night, dude.

Speaker B:

We were at the serum summit and it was like, me and Anthony, we had Mar.

Speaker B:

Matt Mormon, we had Ram, we had.

Speaker B:

Who else?

Speaker B:

All in our little cabin in Delonaga.

Speaker B:

And we.

Speaker B:

And Matt was like, you can guys should check your battery life.

Speaker B:

And we were like, okay.

Speaker B:

And we all did that.

Speaker B:

We all went around the room and looked on our phones just to check because he did a whole.

Speaker B:

Gave us a whole talk on charging your battery.

Speaker B:

Matt Mormon did.

Speaker B:

While we were just sitting there hanging out.

Speaker B:

I think we were eating snacks and nice.

Speaker B:

Just chilling.

Speaker B:

But.

Speaker A:

So, Brian, you'd mentioned earlier about, you know, the.

Speaker A:

The technology is going to be, you know, software, you know, so for people that, you know, maybe aren't, aren't, don't understand or maybe didn't listen to the episode where I had Chris Metcalf on talking about the new flex batteries and how they can program the chips and the battery for, you know, that type of stuff.

Speaker A:

So is that kind of the Same technology.

Speaker C:

Spot on.

Speaker A:

Correct.

Speaker C:

You know, because it's very easy for, it's very easy for these manufacturers to continue with gear driven things, you know.

Speaker C:

You know, but the hardware of a gear, gear driven things is, you know, it doesn't really change so much.

Speaker C:

You know what I mean?

Speaker C:

So these little chips with the ecu, you know, that are, you know, given information back and forth to the battery, you know, to the chip.

Speaker C:

Battery to the chip, you know, like these, these are really the softwares that are deciphering the power and the amount of power that you're able to gain, you know.

Speaker C:

So yeah, this is, this is the ongoing movement, you know, that I think that we'll see more and more, you know, more and more advancements as, as time goes on with these things.

Speaker C:

So.

Speaker C:

And I think that every company, you know, that is especially, especially the, the manufacturers who are in the category of machine polishers.

Speaker C:

Of course.

Speaker C:

Absolutely.

Speaker C:

Like, you know, certain.

Speaker C:

So Chris and Flex and the good people that, friends that I have over in Germany, like Michael and you know what I mean?

Speaker C:

Like yeah, these guys are on it, you know.

Speaker C:

Yeah.

Speaker C:

And of course, and of course Rupes, you know what I mean?

Speaker C:

Rupes is already caring for the software game very much so I'm sure.

Speaker A:

Yeah, yeah.

Speaker A:

So eventually it's going to come down to when you guys are trying to sell machines.

Speaker A:

It's like, you know, does that have the stage one tune to it it or, or am I getting the base model?

Speaker B:

Yeah, you never know.

Speaker A:

I need it down piped and straight exhaust.

Speaker A:

All right.

Speaker A:

Like, yeah, it's like, it was like.

Speaker C:

Like, like, like how do you tune up a Tesla?

Speaker A:

Yeah.

Speaker B:

Well, but if you could think about the price point of a machine and, and where it sits now, you know, for a number of years Hyundai was always kind of looked down upon as a bargain basement manufacturer.

Speaker A:

Yeah, right.

Speaker B:

And even in the early mid:

Speaker B:

But you know, they've positioned themselves to where they're building luxury cars, they're building stuff and they're on the, you know, they are on the forefront of, of technology when it comes to evs and, and fast charging.

Speaker B:

And it's crazy, right?

Speaker B:

It's been, it's, it's been a big change from when I was riding around in my dad's 86 Hyundai Excel.

Speaker A:

Oh.

Speaker B:

You know, and now I've got a, an ionic five sitting back here.

Speaker A:

Nice.

Speaker B:

But it's, it's that same progression of like at the time maybe it wasn't a Toyota or maybe it wasn't, you know, a higher end type of vehicle, but it, it fit a price point, but it had reliability.

Speaker B:

And that's one of the cool things that I kind of see as a parallel with Liquid Elements compared to some of the other brands is that we have the ability to compete and not only in price, but also on quality.

Speaker B:

And we have had customers using our machines now for almost two years without any complaints.

Speaker A:

Right.

Speaker B:

And with a low, low failure rate, which is really amazing at the price point that we're working at.

Speaker A:

Yeah.

Speaker A:

So how does, and I know it might change obviously when you guys kind of get everything built up and running.

Speaker A:

But for, you know, anybody who's curious about the machines, you know, how does, how does any kind of warranty or any kind of, you know, if there is a failure or something like that, like, like how do they get it fixed?

Speaker A:

Because I mean right now do they have to send it back to Germany to like.

Speaker B:

So.

Speaker B:

Fun idea.

Speaker B:

So right now what we're doing for entry level and, and current machines is we're doing a two year warranty and what it is, is 100 rep placement of the tool.

Speaker A:

Okay.

Speaker B:

And the way that works is your, our goal.

Speaker B:

We've just got our dot com, so we're, we're building that out.

Speaker B:

But the goal is that if you do have an issue right now, you can hit contactiquid-elements.com and you can reach out to us and we'll ask for your name and phone number and email address and address and all the, all your normal information that you would if you were submitting to flex or skill or ego to, to do a warranty claim.

Speaker B:

We'll ask you for some pictures, then we'll ask you for, you know, what's the problem, what's the issue?

Speaker B:

We'll take some pictures, maybe a video is what we'll ask and show us why it doesn't work.

Speaker B:

Well, that's fine then.

Speaker B:

Just our plan is to have you either send us the machine and we'll send you a new one or take it back to whoever you bought it from.

Speaker B:

So let's say like you're, you buy it from supreme with Jeff at Supreme.

Speaker B:

Yeah, Detail Supply or you buy it from any of the, any of the other Detail supply stores.

Speaker B:

And we're telling them as well, hey, just take the machine back, give them a new one and we'll get you, we'll credit you that machine.

Speaker A:

Yeah.

Speaker B:

And that way it's easy.

Speaker B:

So if they don't want to wait but The.

Speaker B:

But the rules will be the same.

Speaker B:

They'll have to give their name, their address, their phone number, their email address.

Speaker B:

They'll have to tell whoever it is the same thing.

Speaker B:

You know, if they bought it at car supplies warehouse, that's the same kind of deal.

Speaker B:

I wanna.

Speaker B:

We just want to know what's wrong with it.

Speaker A:

Right, Right.

Speaker B:

So we have a record of it and then, hey, we'll swap you out a machine that's not a problem.

Speaker A:

Right, right.

Speaker A:

Because then you guys will just send it back, have it fixed or refurbished or whatever.

Speaker B:

Yeah.

Speaker B:

Or we'll find out what's wrong with it ourselves.

Speaker C:

We're gonna collect them.

Speaker A:

Yeah, yeah.

Speaker B:

Brian.

Speaker B:

Brian and I know how to fix Brian's.

Speaker A:

Brian's gonna build his Game of Thrones chair.

Speaker C:

I'm gonna plastic weld them all together.

Speaker A:

Yeah, exactly.

Speaker B:

But.

Speaker B:

But yeah, so the goal is to just make it as simple and easy for customers to use the machines, easy to return the machine if it's having.

Speaker B:

If it is a problem.

Speaker B:

But like I said, all our.

Speaker B:

So the current stock of:

Speaker B:

Most of the time.

Speaker B:

That's all that people have an issue with.

Speaker B:

You know, the.

Speaker B:

The tools have a cord that plugs in where most of the problems were always with the way the cord is wrapped around the machine.

Speaker A:

Yeah.

Speaker B:

So we've eliminated two main failure points right off the bat by opening the doors, pop in the new brushes, you're good to go.

Speaker B:

Instead of disassembling the whole handle assembly and putting that in.

Speaker B:

So those are normally the main two things that go short of that, it is going to be a bigger issue and something that that Germany would have to fix.

Speaker B:

And our goal is as we grow in the US I'd love to be able to refurbish and build a little service center here in the US to be able to build that or fix that or.

Speaker B:

Or work with somebody that can refurbish machines.

Speaker B:

Because I'd love to be able to.

Speaker B:

To provide a service similar to like what Rupes did.

Speaker B:

Right.

Speaker B:

Or does where, hey, send the machine.

Speaker B:

We'll do a refresh, a factory refresh on it.

Speaker B:

For this much money?

Speaker C:

Yeah, yeah, absolutely.

Speaker B:

You know, is it.

Speaker C:

It's also been toyed with some ideas maybe as we get the space more facilitated in the time to come, you know that we have like a.

Speaker C:

A place where people can kind of come and pull together their parts and almost build their Own as well.

Speaker C:

Yeah, so.

Speaker A:

Oh yeah, yeah, you'd mentioned that custom.

Speaker C:

Yeah, I think it would be.

Speaker C:

Yeah, we can get some, you know, we can have the, we can have all the laser engravers and all these things to help really like, you know, customize your machine.

Speaker C:

And it's almost like a build a bear workshop, you know what I mean?

Speaker B:

Yeah.

Speaker C:

But like it would be.

Speaker B:

We're gonna have you hold the cpu, we're gonna, you're gonna put in your hands, you're gonna whisper your thoughts and promises to it and turn around, warm it up and spin in a circle a couple times and then give it back to us and we'll put it in the machine.

Speaker B:

Yeah, no, there's a lot of different.

Speaker C:

Things that we can.

Speaker C:

There's a lot of.

Speaker C:

There's a lot of different things that we've of course been bouncing around with with ideas and concepts and things like this, this, the other, the other thing with the mention of the dot com and everything where we have products listed under the dot com.

Speaker B:

Yeah.

Speaker C:

But it's also going to be a really helpful platform that we want to make it so that also the wholesalers can dive into, make their, make their, you know, make their product purchases easy and more streamlined, you know, and so.

Speaker C:

But we have a lot of work to do with like the dot com and the performance progression of that we have to building out the space in Orlando.

Speaker C:

This is going to be a very welcoming space, you know, so this isn't going to be a retail location, you know, it's not going to be a come in and buy something.

Speaker A:

Right, right.

Speaker C:

Retail location, you know, but we want to be able to have an atmosphere that when Levi and I are together that we're very comfortable.

Speaker C:

We have, we have a very nice home feeling.

Speaker C:

You know, we're able to.

Speaker C:

Able to.

Speaker B:

Aaron, you know, you have Alex stop by.

Speaker B:

We have, you know, maybe Doxy's in town, he comes hangs out.

Speaker C:

Yeah, yeah.

Speaker B:

Throws down.

Speaker A:

Yeah.

Speaker A:

I already, I already told Brian, you know, I want to try to.

Speaker A:

I want to try to carve out some time here maybe in the next week or two when I don't have some appointments and I, I just want to come down and hang out with him a little bit.

Speaker A:

He usually comes up and sees me at my place.

Speaker A:

So I want to.

Speaker A:

Wanted to come down and see the.

Speaker C:

We have the polishing panel set up right now.

Speaker C:

Like it's like.

Speaker C:

I mean it's a plug and play.

Speaker C:

You walk through the door.

Speaker C:

I can put a polisher in your hand and be polishing in less than two seconds.

Speaker C:

You know.

Speaker A:

Are you guys planning on.

Speaker A:

Because you.

Speaker A:

You'd mentioned earlier I think Levi about doing like some trainings and things like that.

Speaker A:

So is that something you guys are going to do kind of regularly or.

Speaker A:

Or.

Speaker B:

Yeah, kind of the goal that's you know Brian and I our goal is to at least hold four within the next year.

Speaker A:

Okay.

Speaker B:

One in every corner, you know pretty much one every quarter but in every corner of the country.

Speaker A:

Okay.

Speaker A:

So not really at the place in.

Speaker B:

Orlando but we will probably use Orlando for.

Speaker B:

For our southeastern obviously and then we'll host something up in the Pacific Northwest.

Speaker B:

Maybe we'll hit a.

Speaker B:

Hit an area California or Arizona maybe even here Cliff, Colorado and then up in the east coast.

Speaker B:

And but that's kind of our goal is just get it started.

Speaker B:

Host a little events.

Speaker B:

But.

Speaker B:

But our goal is also when we do these kind of training events I want to try and build it out where we have other brands associated that want to come one just come have fun with us.

Speaker B:

Like let's go have an adventure.

Speaker B:

You know Rag company and I we used to do these.

Speaker B:

You know we jokingly referred to them as all of our different adventures that we'd have.

Speaker B:

One that we created that was built off the back of a Rupes training was at Detailers Domain and we went and did a big day of training where Phil at the time he was able to close the shop for a day.

Speaker B:

We had four companies join us and in.

Speaker B:

In this one we had one of the last one great ones that we had previous was a day of classes where we had Rupes kxk Rag company and one other brand with.

Speaker B:

I can't remember off the top of my head but we did it.

Speaker B:

We all did about an hour classroom style setting and then we spent the last.

Speaker B:

Then we had lunch and then we spent the last three hours doing training on vehicles where people could use sandy blocks, use machines, use towels, use oh it was with our wo woes brand and play with the chemicals on the car and kind of get to know but the four of us four companies kind of work together to do it.

Speaker B:

And then the next day we had a big open house kind of car show sale at detailed Detailers Domain and then but that's kind of what I'm looking at wanting to kind of create and do that with some of our brands and some of our friends in the industry so that detailers can come up and learn.

Speaker B:

They pay a small fee but they get some real hands on lessons where they get a classroom setting as well as some hands on, but they can learn from a couple different brands.

Speaker B:

So maybe that's awesome.

Speaker B:

Maybe that's definitely, you know, that's.

Speaker B:

Yeah, definitely.

Speaker A:

Keep me in thoughts because that's the one thing we've done with Aquatech is like we always, we always think like, you know, we're not a very like, training style brand.

Speaker A:

You know, like if you know how to lay a coding down, you know how to lay a coding down.

Speaker A:

For the most part I get some are tweaked a little bit here and there, but you know, for the most part it's, it's kind of the same.

Speaker A:

So what we've done in the past with Noxy and, and then just recently with Gloss University is we, we like partnering with somebody who we feel that, you know, can give either our installers or potential installers, you know, maybe, maybe more of what they're looking for.

Speaker A:

Right.

Speaker A:

Like everybody wants to learn how to wet sand and, and paint.

Speaker A:

Correct.

Speaker A:

Right.

Speaker A:

So, hey, Noxian, Gloss University are probably two of the best people to do that with.

Speaker A:

So let's partner with them and let's, you know, let's give that experience to, to everybody who wants and then we'll just come in and be like, here's our coatings.

Speaker A:

Here's how you do it.

Speaker A:

So.

Speaker A:

Yeah, I mean that, that sounds like it's something that would be, you know, more up our alley because it would be, you know, what you guys can, can offer and can provide to, you know, either our installers or potential.

Speaker A:

Potential installers.

Speaker A:

And then we're just kind of there as bonus, like, hey, while you're here, you know, you get, you get some coding training or you get some.

Speaker C:

Levi and I have been doing this for so long.

Speaker C:

We, we know a lot of people and we respect this industry as a whole.

Speaker A:

Yeah.

Speaker C:

One thing that would be not so wise of us is if we became so brand narrow.

Speaker A:

Yeah.

Speaker C:

We lost ourselves loves.

Speaker A:

Right, Right.

Speaker C:

So like Levi and I share equality, you know, and, and I think that we're very, we're very the same in this manner.

Speaker C:

You know what I mean?

Speaker C:

So we have this very unbiased feeling.

Speaker A:

Yeah.

Speaker B:

Cool.

Speaker A:

When brands can do that.

Speaker A:

Right.

Speaker A:

I mean, there's, there's a handful of brands out there.

Speaker A:

I mean, you know, one of the ones that always sticks out in my mind is Tommy with, with Angel Wax.

Speaker A:

Like, Tommy just loves everybody.

Speaker A:

Like he doesn't care know he's a homie.

Speaker A:

I mean, like, yeah.

Speaker A:

You know, last year at sema, we did the AA meeting.

Speaker A:

You Know, we did.

Speaker A:

We did Angel Wax and Aquatech, you know, meeting and, and rented out a space and like, it was two coding companies competitively, that held the same, you know, meet and greet, you know, dinner, snack time, you know, whatever.

Speaker A:

Like, and we had a blast with it because.

Speaker A:

Because they respect us.

Speaker A:

We respect them.

Speaker B:

Them.

Speaker A:

And we don't look at it as competition.

Speaker A:

You know, they're.

Speaker A:

They're our friends and, and there's.

Speaker A:

There's, you know, other others in the industry that are that way.

Speaker A:

And I think the more that people can be that way and, and kind of less of the.

Speaker A:

Well, we can't do anything with them because they're our competition, you know.

Speaker C:

Yeah, no, this is.

Speaker C:

You got to find a solution to this, though.

Speaker B:

Yeah, well, and this is, this is something that, that, you know, even the, the home office says.

Speaker A:

Yeah.

Speaker B:

You know, that they want is to be in with everybody.

Speaker B:

And they said, you know, we've got a number of different brands within, what, 30 kilometers of them, right.

Speaker B:

In Germany.

Speaker B:

And, and they're like, we've always gotten along with everybody because they're in our backyard.

Speaker B:

And so they're, They're.

Speaker B:

They themselves said that we want to get along with everybody.

Speaker B:

We want to do stuff with everybody, to Brian and I.

Speaker B:

And we're like, yeah, totally, because that's what we.

Speaker B:

This is what we do.

Speaker A:

And you.

Speaker A:

You guys both come from backgrounds of working with multiple brands and being partnered with multiple brands and not just, well, I can't work with you because I'm with this, you know, so I think that's awesome.

Speaker C:

Yeah, it's like two different conversations, you know, with, like, if we hold an event and we're doing like a training, networking, slash gathering, meet and greet, whatever we want to call it, you know.

Speaker A:

Yeah.

Speaker C:

There's obviously a goal for the people who are attending that we want to create this solution for them as a network group, you know, and then.

Speaker C:

And then there's also the side of the workflow, you know, like, Levi and I have a huge intention to sell a ton of product.

Speaker C:

Product all over the nation and further.

Speaker A:

Yeah.

Speaker C:

You know, like, that's our intention.

Speaker A:

Yeah.

Speaker A:

Well, I mean, obviously you guys got to make money.

Speaker A:

Like, you know, it's not like, oh.

Speaker B:

We just want to be everybody's friend.

Speaker C:

But it's very.

Speaker C:

It has to be transparent, you know, like, the, the intention is.

Speaker C:

Is like, Levi and I have a goal to sell tons of product all over the nation.

Speaker C:

But this is two different conversations, you know, so now how do we.

Speaker A:

How you do.

Speaker C:

Do we help all of the other resellers become successful in choosing us.

Speaker C:

You know.

Speaker B:

That'S through education and training and hosting events and being accessible as representatives of the company to be there for those customers, as well as being.

Speaker C:

Open, honest being, being a part of their agenda as much as it is that we want, you know, vice versa.

Speaker C:

So, yeah, so we have to.

Speaker C:

We have to equally support other agendas as well.

Speaker C:

And.

Speaker C:

And by this, you know, we should be able to create hopefully, something harmonizing, you know, something that's, you know, like, if.

Speaker C:

If Levi and I had a dream to be able to work with all of.

Speaker C:

All of our favorite things, like, how much better could it.

Speaker C:

Could it.

Speaker C:

Could it possibly.

Speaker C:

Yeah, you know, so there's.

Speaker C:

There's still so much, you know, that, like, we.

Speaker C:

Like I said, it's two different conversations, though.

Speaker C:

One is.

Speaker C:

Is towards the consumer and one is with the industry folks, you know.

Speaker A:

Oh, that's cool.

Speaker A:

So I got one last question.

Speaker A:

I want to know.

Speaker A:

Levi, was it in your contract to carry over your Pepsi addiction in order to be a part?

Speaker B:

So, fun fact.

Speaker B:

So I've got, let's see, two Pepsi logos in here and a Pepsi fridge in my garage.

Speaker B:

But, yeah, no, the.

Speaker B:

So the joke is, when I got to Orlando, I was staying at the Airbnb with Sebastian, Marina and Lars and his wife, and they had a 24 pack of Diet Pepsi and a 24 pack of Pepsi, zero sugar, ready for me.

Speaker B:

And Sebastian goes, we got your favorite drink.

Speaker B:

And I go, thank you.

Speaker B:

And Brian, I need you to put that away.

Speaker B:

Can't be on camera.

Speaker A:

You can't tell.

Speaker B:

Yeah, but.

Speaker B:

But I don't think they understood.

Speaker B:

Well, Lars knew, but it was funny when Sebastian was like, said, oh, we're gonna put some more sodas in there.

Speaker B:

He's like, we're already out of those.

Speaker B:

And I said, yeah, you told me to help myself.

Speaker B:

And.

Speaker B:

And Lars is like, don't worry, I got it.

Speaker B:

And brought out another one for.

Speaker B:

He's like, I know how much you drink.

Speaker B:

Don't worry.

Speaker B:

So, yeah, they.

Speaker B:

They thought that was pretty funny.

Speaker B:

But, yeah, we're.

Speaker B:

I. I'll still be drinking Pepsi.

Speaker A:

I'm.

Speaker B:

I've been a Pepsi man since I was.

Speaker A:

I just.

Speaker A:

Yeah.

Speaker B:

But, yeah, it'll.

Speaker B:

It'll be there.

Speaker B:

Don't worry.

Speaker A:

I just wasn't sure if you made it a part of the contract, you.

Speaker B:

Know, like, I didn't make it a part of the contract.

Speaker A:

I need X amount of dollars, X amount of Pepsis or else it doesn't work.

Speaker B:

Yeah, no, but we're, we're excited.

Speaker B:

We're super stoked to be able to do this and get moving with stuff and have our space, to be able to kind of play in this industry and show people what, what's cool about.

Speaker A:

I'm excited for you guys.

Speaker A:

Like, like I said, you know, you guys, you guys know it.

Speaker A:

You guys are two of my favorite people in the industry.

Speaker A:

And so when I, you know, saw you guys come together, I was like, okay, this has come out of semi retirement for the podcast for, you know, let's, let's get these two guys on.

Speaker A:

Let's talk about this.

Speaker A:

Let's hear what's going on.

Speaker A:

So I'm, I'm super stoked for you guys.

Speaker A:

Like, I'm even more stoked that it's going to be in Orlando, so I can make, you know, multiple trips down to hang out with Brian if I need to.

Speaker A:

Always doors open, you know?

Speaker A:

Yeah.

Speaker A:

So I know you, I know you said right now the website's being built, but if anybody is interested, where.

Speaker A:

Where can they buy the product now or where can they look at the product now or the machines right now?

Speaker C:

Obsessed Garage Sky's the limit.

Speaker C:

Car supply warehouse.

Speaker C:

Detailed image.

Speaker C:

These are the current.

Speaker A:

Pretty much all their, all their, all their favorite.

Speaker A:

Yeah, all their favorite places anyways, because they probably are already buying from those places anyways.

Speaker A:

So.

Speaker B:

And then those guys, if you want any more info or you want to reach out to Brian and I, you just hit contact.

Speaker B:

@liquid-elements.com we just put out the Liquid Elements USA Instagram and the Liquid Elements USA Facebook page.

Speaker B:

Brian and I are also going to be doing a podcast called the Detail Elements.

Speaker B:

Look at that fun name.

Speaker B:

Where our goal is to just talk shop.

Speaker B:

We're gonna be interviewing folks and bringing people on, and our goal is to just continue to be a resource of just what Brian and I have and knowledge we've created over the last 30 years, detailing and what we have to offer.

Speaker B:

And then our goal is to, you know, we want to bring on Sebastian onto the podcast.

Speaker B:

We want to bring on some of the employees over there just so people get a.

Speaker B:

Get to know who the company is themselves and be able to.

Speaker B:

To do some cool stuff.

Speaker B:

So.

Speaker B:

But you'll be able to find that on Spotify.

Speaker A:

So.

Speaker A:

Yeah.

Speaker A:

Thanks for, for the invite to the Facebook group.

Speaker C:

This is fresh.

Speaker A:

Yeah.

Speaker C:

This is brand new.

Speaker A:

Yeah.

Speaker B:

Literally last night I finally got it.

Speaker B:

Got it set up.

Speaker B:

It's taking me meta.

Speaker A:

I think I was scrolling during the football game or something last night and it.

Speaker A:

And it popped up and Levi has invited you.

Speaker A:

And I was like, except I'll check out the Instagram.

Speaker A:

I didn't know you had the Instagram up.

Speaker B:

It looks exactly the same as the Facebook page.

Speaker B:

There's only two posts.

Speaker B:

That's.

Speaker B:

That's fine.

Speaker A:

Whatever.

Speaker A:

I'll go and.

Speaker A:

I'll go and give you guys a follow.

Speaker A:

So as far as, like, the actual website and everything, is there a time frame on that where people would then be able to.

Speaker B:

Not at the moment yet.

Speaker B:

Like, I said that.

Speaker B:

That literally, I think it was like, Thursday of last week, we finally got the.

Speaker B:

Got the sale done of it.

Speaker B:

Brian and I were able to get our transition from our Liquid Elements deep email addresses to liquid-elements.com email addresses.

Speaker B:

So it's still early stages, but we've got a team in Germany building it right now, so it shouldn't be a.

Speaker B:

Shouldn't be too big of an issue to get it going, so.

Speaker A:

And yeah, we'll be on the lookout for the podcast whenever, I'm sure.

Speaker B:

Then you can find Brian's cool leather works and things.

Speaker B:

If you're interested in any of those cool items he has in his background there, you can reach out to him at Made by Brian Guy.

Speaker A:

Listen, if you.

Speaker A:

If you want good leather stuff, listen, I'm telling you, like, I'm still blown away by that purse you made for Michelle.

Speaker A:

Like, Oh, I think, you know, she doesn't use it a whole lot because it's.

Speaker A:

It's a little fancier than most places we go.

Speaker A:

But I. I'll tell you what, man, like, every time I look at that thing in the closet, I'm just like, God, you know, so if you guys are looking for leather stuff and you want good leather stuff, made by Ryan Guy.

Speaker C:

Alex, I don't mean to be so secretive on social media and stuff.

Speaker C:

You have to be.

Speaker C:

These.

Speaker C:

These last couple months have been, like, crazy, basically, since I.

Speaker C:

Since I have this ability to throw it on the table with you right now.

Speaker C:

Yeah, it's like, yes, I have my leather business.

Speaker C:

I have Liquid Elements responsibilities, and I'm also doing dry ice, so.

Speaker A:

Oh, yeah, that's right.

Speaker A:

That's right.

Speaker A:

Yeah.

Speaker C:

So we have a.

Speaker C:

We have a company called Place to D. We're also working with Dry Ice Energy, and we have machines available@dryiceorlando.com.

Speaker C:

we have a pelletizer.

Speaker C:

We'll be producing ice very soon.

Speaker C:

So.

Speaker C:

Yeah, yeah, basically.

Speaker C:

And you're gonna find us at Mobile tech side by side.

Speaker A:

Yeah.

Speaker C:

So mobile Tech.

Speaker C:

And you're gonna see Our, we have a space for liquid elements and right next door is place to D. So, you know, we have this.

Speaker C:

And this wasn't, it wasn't an accident that the two companies are side by side.

Speaker C:

It's just that we've been sharing a lot of time together.

Speaker B:

Right.

Speaker C:

So, you know, and there's a, there's a lot of, there's a lot of things happening as time goes on.

Speaker C:

You know, this has been very transparent with all of my partners as well.

Speaker C:

Is, is that, you know, of course responsibilities are going to lean more onto the liquid element side as Levi and I make further progress, you know, and I'm very okay with that.

Speaker C:

But, you know, this is, this is what's, you know, going to be going on mostly.

Speaker C:

So also too, we have the dry ice energy booths set up at sema.

Speaker C:

It'll be in the west hall around with everybody else.

Speaker C:

This will most likely be our resting zone slash.

Speaker C:

Might have to do a little bit of work.

Speaker C:

Zone slash.

Speaker B:

You know, if you're looking for us, that'll be where.

Speaker C:

If you're looking for us, like, there's a good chance that we might be there.

Speaker C:

At least our stuff will be stored over there.

Speaker C:

We'll find our sodas.

Speaker C:

Levi's, Pepsi.

Speaker B:

Exactly.

Speaker B:

If anybody has Pepsis they want to bring me, they're more than welcome to do that as well.

Speaker B:

Not half drank.

Speaker B:

I like them sealed.

Speaker A:

Yeah.

Speaker A:

Yeah.

Speaker A:

So I'll tell you what, I'm, you know, I've always been a Coke guy, but I'll tell you what, the Pepsi Zero is not bad.

Speaker B:

So fun fact, when I go overseas, I can't get Pepsi very often, so I have to go to Coke Zero, which isn't that bad.

Speaker A:

I love Coke Zero.

Speaker A:

I. I wasn't sure I was going to like it, but Coke Zero is probably the only soda I've drank now for the past probably two years.

Speaker A:

But some, some Sunday mornings I go, I go grab breakfast at the Bojangles before I go to my client in the morning.

Speaker A:

And Bojangles has Pepsi products, so I get the Pepsi Zero.

Speaker A:

And the Pepsi Zero is not bad.

Speaker B:

There's a place here in Denver called Illegal Pete's.

Speaker B:

It's kind of like Chipotle.

Speaker B:

And it's been around as long as Chipotle.

Speaker B:

And Chipotle was founded in Denver.

Speaker B:

So they're kind of one of those like, who came first Chicken and the egg kind of thing.

Speaker B:

But their Pepsi Max or Pepsi Zero sugar hits, just different.

Speaker B:

It's one of those kid things.

Speaker B:

My kids like fill their cup Something.

Speaker A:

Something in the way.

Speaker B:

They're just like.

Speaker B:

Man, they pound it and they're like.

Speaker A:

Something in the way of the systems, how they run the lines.

Speaker A:

McDonald's freezes their lines or whatever, so when the coat goes through it, it's.

Speaker A:

It's cold or whatnot.

Speaker B:

Yeah.

Speaker B:

It's also the mix is called the bricks, so the bricks has to be just right.

Speaker A:

Gotcha.

Speaker B:

But, yeah, so they.

Speaker B:

They do something.

Speaker B:

So I get that feeling when you're like, yeah, nice.

Speaker A:

Well, listen, guys, I greatly appreciate you guys for coming on and doing this.

Speaker A:

You know, back.

Speaker A:

Back to the episode.

Speaker A:

Don't get used to it.

Speaker A:

There might not be another one next week, so you might have to go another couple of months before they can re.

Speaker B:

Listen to this one.

Speaker A:

Yeah, exactly.

Speaker A:

Exactly.

Speaker A:

But listen, for everybody, like, that's been telling me to hurry up and do one.

Speaker A:

Here's your one.

Speaker A:

Okay.

Speaker A:

I'm excited for you guys.

Speaker A:

You know, I appreciate you guys coming on and doing this again.

Speaker A:

As always.

Speaker A:

I, you know, I'm just.

Speaker A:

I'm just excited.

Speaker A:

I'm excited you guys are.

Speaker A:

Are.

Speaker A:

Are kind of like.

Speaker A:

I mean, Brian, you kind of.

Speaker A:

You.

Speaker A:

You've been around.

Speaker A:

You know, Levi, you took a little bit of a step out, but I'm excited that I'll.

Speaker C:

You know, I thought I did.

Speaker A:

Yeah, I'm excited I'll be able to see you guys at sema.

Speaker A:

See you guys at mte.

Speaker A:

You know, I already talked.

Speaker A:

I already talked to Brian.

Speaker A:

You know, I think.

Speaker A:

I think you guys need to try to figure a way to, you know, get your machine into the paint correction competition at mte.

Speaker A:

That's.

Speaker A:

That's all I'm going to say about.

Speaker B:

More than welcome to do that.

Speaker A:

Yeah.

Speaker A:

You just got to figure.

Speaker A:

We got to figure somebody.

Speaker B:

You just got to find a jockey.

Speaker A:

Yeah, exactly.

Speaker A:

So.

Speaker A:

Yeah.

Speaker A:

All right.

Speaker A:

That's it.

Speaker A:

That's all I got.

Speaker B:

Thanks, man.

Speaker A:

You guys enjoy the rest of your day and.

Speaker A:

Yeah, see you later.

Speaker C:

Appreciate you, brother.

Speaker C:

Thank you.

Speaker B:

See you, brother.

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About the Podcast

The Detail Solutions Podcast
We talk with detailers, Industry leaders and Product developers in the automotive detail industry. We also have topic episodes and collaboration with other detail podcasts. Support this podcast: https://podcasters.spotify.com/pod/show/detailsolutionspodcast/support" rel="payment">https://podcasters.spotify.com/pod/show/detailsolutionspodcast/support

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Alex Russell