The Rise of Organic Training in the Detailing Industry
The primary focus of this podcast episode centers on the intricacies and challenges associated with the detailing industry, particularly as it relates to the operations and experiences of detailing professionals. Throughout our discussion, we delve into the nuances of customer interactions, the significance of proper training, and the evolving standards within the industry. Specifically, we address the complexities of detailing practices, including the use of advanced products and techniques, while also highlighting the importance of educating clients about their vehicles’ care. As we navigate through various anecdotes and insights, we emphasize the necessity of building trust and relationships with clients, which is paramount in fostering a loyal customer base. Ultimately, this episode serves as a profound exploration of the detailing profession, shedding light on both the technical and relational facets that define it.
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Transcript
Tampa?
Speaker A:What you guys do in Tampa?
Speaker B:Just go to the beach, man.
Speaker B:I haven't been in the Gulf of America yet, so we went to the.
Speaker B:The Gulf of America.
Speaker A:Hey, hey, hey.
Speaker B:What are you breaking there?
Speaker A:How you doing?
Speaker B:Good, dude.
Speaker A:Good, man.
Speaker B:We just came from Tampa.
Speaker B:It's in a rush.
Speaker B:It was almost four hour drive to go back to Orlando.
Speaker A:Yeah.
Speaker A:Crazy traffic, man.
Speaker A:It's crazy.
Speaker B:Yep.
Speaker B:Orlando's getting worse and worse with traffic too.
Speaker A:I know, Tell me about it.
Speaker A:Dude.
Speaker A:I.
Speaker A:That's why, like, you know, I mean, thankfully the shop is four miles from my house and within like, you know, a five mile radius.
Speaker A:They have everything.
Speaker A:So you don't leave.
Speaker A:Michelle's always like, you got to get out of your bubble.
Speaker A:I'm like, why?
Speaker A:They built everything in the bubble.
Speaker A:Like, I don't need to.
Speaker B:Yeah, the 15 minute city kind of stuff.
Speaker A:Right, right, exactly.
Speaker A:So.
Speaker A:So Tampa.
Speaker A:What'd you guys do in Tampa?
Speaker B:Just go to the beach, man.
Speaker B:I haven't been in the Gulf of America yet.
Speaker B:So we went to the Gulf of America.
Speaker A:Is it.
Speaker A:Is it any different than the Gulf of Mexico?
Speaker B:Really, really close.
Speaker B:So, yeah, just chilling.
Speaker B:I missed the ocean.
Speaker B:That's the part I miss from Portugal is the ocean.
Speaker B:I got everything else in Canada but the ocean.
Speaker B:I do.
Speaker A:Yeah.
Speaker A:Yeah.
Speaker A:So you're just, you're just down here.
Speaker A:Vacation.
Speaker B:So we're meeting up with some friends from the UK.
Speaker A:Okay.
Speaker B:So they're in the mid-80s.
Speaker B:They did like a family reunion down here.
Speaker B:And we're not blood family, but we like family.
Speaker B:So.
Speaker B:Yeah, we came down a couple of meetings at the shop as well.
Speaker B:We launching an undercoating, the ceramic undercoating, and a few more products.
Speaker B:So I meet up with the boys at the shop yesterday and yeah, Lord, couple of meetings with Joel, with Apex.
Speaker B:It's been insane with that side too.
Speaker A:It's crazy.
Speaker A:Nice.
Speaker A:Nice.
Speaker A:Yeah.
Speaker A:So are you doing that up in Canada?
Speaker A:You're.
Speaker A:You're part of.
Speaker A:Yeah, yeah, that's right.
Speaker A:I saw the.
Speaker A:I saw the thing.
Speaker B:Yeah, yeah, it's me, dawn and some guys from Quebec because Quebec is a different.
Speaker B:Because of the French connection.
Speaker B:Like they have to label and pack everything in French.
Speaker B:And it's not just a little label.
Speaker B:They have to do the entire thing in French, even sometimes translate the brand names into French.
Speaker B:It's insane.
Speaker B:The laws is like a completely different country.
Speaker A:So that's crazy.
Speaker A:I didn't know that.
Speaker B:Yeah.
Speaker B:Every time I.
Speaker B:Everything I got, I pushed towards a distributor in Quebec and that's it.
Speaker B:I don't Want to hear about it?
Speaker A:Yeah, let them do it.
Speaker B:Yeah, it's.
Speaker B:It's insane.
Speaker B:I couldn't deal with that.
Speaker B:It's.
Speaker B:They actually raid your facility and inspect every single product you got in the shop.
Speaker B:And if you got stuff that's not translated into French or doesn't have a French label, they find you and they can close your business.
Speaker A:Wow.
Speaker B:Amazon just closing Quebec because they've done with that bullshit.
Speaker B:Because they.
Speaker B:They don't want to label all the products, as you can imagine.
Speaker A:Yeah.
Speaker B:So Amazon actually left Quebec.
Speaker B:They fired like 10,000 people and left because they were done.
Speaker B:They couldn't do it anymore.
Speaker A:Holy cow.
Speaker B:Yeah, it's insane, man.
Speaker B:It's like a different French communist country.
Speaker B:Yeah.
Speaker A:Yeah.
Speaker A:No, no, I mean, I.
Speaker A:I've never heard that.
Speaker A:That's.
Speaker A:That, that's.
Speaker A:That does not made it across my Tik Tok feed yet.
Speaker B:No, I know.
Speaker B:He won.
Speaker B:Yeah.
Speaker A:Yeah, yeah.
Speaker A:So how's everything been?
Speaker A:It's been.
Speaker A:It's been a few months since I seen you.
Speaker A:Last time I saw you, you were taken home second place in the Paint Correction comp.
Speaker A:The annual.
Speaker A:First.
Speaker A:First ever inaugural annual Paint Correction competition.
Speaker A:You took home second place.
Speaker A:So congrats again on that.
Speaker A:So, yeah, man.
Speaker A:What even, you know, other than the Apex thing and.
Speaker A:And doing some stuff down here, what else has been going on since last time I saw you?
Speaker B:A lot of training at our shop in St.
Speaker B:Albert.
Speaker B:Lots.
Speaker B:We got another round coming.
Speaker B:We start tomorrow with a tint.
Speaker B:With the Tint Academy and then we move on to another detailing course, polishing course, leather repair course, PPF and vinyl wraps.
Speaker A:Wow.
Speaker B:So.
Speaker B:And then it's busy.
Speaker B:I mean, it's really busy.
Speaker B:The education part is.
Speaker B:It's growing.
Speaker A:Yeah.
Speaker B:And that was the need we saw when we opened the shop.
Speaker B:Like ourselves, myself and Gary, my partner, we had to travel to the US to have any kind of training.
Speaker B:Right.
Speaker A:Yeah.
Speaker B:So when we decide let's open this shop, it's going to be a distribution center for.
Speaker B:Back then just owner's pride.
Speaker B:Now it's LRC and Apex.
Speaker B:But that was the need for training and no one was training anyone in Canada properly.
Speaker B:There was a.
Speaker B:So we start and it grew organically.
Speaker B:Like you.
Speaker B:You offer the people.
Speaker B:And we're not pushing training per se.
Speaker B:We actually trying to give back to the guys.
Speaker A:Right.
Speaker B:My connection with idea and being a trainer for them and whatnot.
Speaker B:So there's guys that come back after a month and they say, man, I was away for a month, I want to actually go back to detailing Can I hang out at the shop for a couple days and kind of get myself into it again?
Speaker B:So things like that, that they made us really, really proud of what we're doing.
Speaker B:It's remote Ontario, and you might add some decent training, but otherwise it's.
Speaker B:There's nothing.
Speaker B:There's thousands and thousands of detailers in that country that couldn't.
Speaker A:Yeah, I mean, even here, I feel like.
Speaker A:And I've been.
Speaker A:I've been pretty vocal about, you know, picking the right training or doing, you know, proper due diligence.
Speaker A:You know, I always try to tell people, like, vet the people that you're trying to get trained.
Speaker A:Like a client is vetting you for a ceramic coating job or an interior detail job or something like that.
Speaker A:Don't just, oh, you know, Joe Blow is, you know, didn't get any work this weekend, so.
Speaker A:Or this week, so he's throwing a weekend training together to make a quick, you know,750 or something like that.
Speaker A:Like, check it out.
Speaker A:And, And I feel even here, there's.
Speaker A:There's a lot of training, but I feel like there's only a select few, at least that in my eyes, that I feel are qualified trainers, you know, that.
Speaker A:That are doing it the right way, teaching it the right way.
Speaker A:Some of the other ones I just feel is like cash grab.
Speaker A:So that's cool that you guys are.
Speaker A:Are, you know, kind of doing it organically, like you said, you know, kind of the whole, you know, build it and they'll come.
Speaker A:You're not out there like, you know, hey, training, training over here.
Speaker A:Look at us.
Speaker A:You know, we got.
Speaker B:We got a landing page on our website and that's about it.
Speaker B:We thought about actually creating an academy or call it something else.
Speaker A:Yeah, but.
Speaker B:But no, it's.
Speaker B:Honestly, it's been organic.
Speaker B:People just hear about us and they start going social media, talking to other people, and they come to us and like, the Tint Academy training this weekend, it's just shops that are sending staff to us, new members for spring.
Speaker B:So they're meeting up for spring and they're sending staff, which for us is awesome because we train a lot of the owners and now they come in with staff.
Speaker B:So that means they.
Speaker B:They trust us.
Speaker B:We did a good job.
Speaker B:And they said people.
Speaker B:They're actually paying to get more people coming training.
Speaker A:So.
Speaker A:No, that's awesome.
Speaker B:Really happy.
Speaker A:Yeah, yeah, no, that's.
Speaker A:That's really good.
Speaker A:So, I mean, you know, I mean, it's.
Speaker A:I'm.
Speaker A:I'm from Florida.
Speaker A:You're down here.
Speaker A:It's been like 90s the past couple of days, you know, like.
Speaker A:So I mean what, what's the winner like for you up there?
Speaker A:I mean are you still able to keep busy and, and get work in or does it really kind of, you know, dry up and slow down?
Speaker B:It definitely slows down, but it's a transition.
Speaker B:So during this season when there's no snow on the ground, we're flat out.
Speaker B:We can't keep up.
Speaker B:We have to man up and can keep up.
Speaker A:Yeah.
Speaker B:As soon as snow comes in, it slows down and it shifts more towards the interior work.
Speaker A:Okay.
Speaker B:Because people don't want to polish cars in when it's minus 40 Celsius.
Speaker B:No one's going to come, oh, I'm going to polish my car and make it shine.
Speaker B:If it's a new vehicle, they'll come in for the protection packages.
Speaker B:So we still do a lot of PPF encodings.
Speaker B:Less of the decons and all that work but we get more of the interior that we usually don't do.
Speaker B:So our, the interior pricing is higher than average so we don't do much of it now because we got the fifty, seventy dollar guy that comes in and do a quick interior which is fine.
Speaker B:They have their space.
Speaker A:Yeah, exactly.
Speaker B:And then we'll fix some like those cheap polishing jobs.
Speaker B:Right?
Speaker A:Yeah.
Speaker B:And we, we wouldn't be able to keep up with the same level of interiors if we, if we didn't.
Speaker B:So I think it's kind of a cycle in the winter.
Speaker B:More of the protection on new vehicles and interior detailing.
Speaker B:And then when it gets now it's like the decons, ceramic colorings, ppf.
Speaker B:My son can keep up.
Speaker B:It's.
Speaker B:It's insane.
Speaker A:Yeah.
Speaker A:I've got a client, she's, she's one of my monthly.
Speaker A:So you know, I go, go over every Friday.
Speaker A:So I was there this morning and washed the car for her and she's kind of fighting that, that cheap interior detail in a sense.
Speaker A:I mean not, not that she went to somebody else, but she has a 911 cabriolet.
Speaker A:And, and, and like a month ago she had it in the dealership for some work.
Speaker A:So you know, they did a free interior detail for, you know, threw an ozone machine in, in the car, you know, to, to clean it out and.
Speaker A:Well, no, first it was.
Speaker A:Okay, so first it was the, they shampooed the carpets which the car is never dirty.
Speaker A:Like it didn't need shampooed carpets.
Speaker A:Right.
Speaker A:So, so it had a real strong chemical smell from, from whatever they used in the, in, you know, probably in the steam cleaner or whatever.
Speaker A:So I, I had, I had said something to her and I was like, did you, like, no offense, but kind of offended.
Speaker A:Did you go, you know, have somebody else detail your.
Speaker A:Yeah.
Speaker A:And she's like, you know, because I, I've been.
Speaker A:I care of her car for like, almost three years now, and all she ever has me do is is wash.
Speaker A:It's like nothing else, right?
Speaker A:And so I'm like, does she not think that I'm, you know, a real detailer?
Speaker A:Like, you know, so she's like, no, no, no.
Speaker A:I had it at the, at the dealership doing some work, and they did a complimentary.
Speaker A:She goes, yeah.
Speaker A:She's like, the smell is killing me.
Speaker A:She's like, I, I contacted them, they want me to bring it back.
Speaker A:And I was like, okay, you know, whatever.
Speaker A:So next week is when it had the ozone smell to it.
Speaker A:And I was like, oh, man, they ran an ozone machine in your car, didn't they?
Speaker A:And she's like, yeah.
Speaker A:She's like, and that smells too.
Speaker A:And it was funny because this was right after we had.
Speaker A:I had the guys from Biobombs on the podcast, Christian and Godfrey.
Speaker A:And, you know, so I'm like, hey, look, like, tell them to not run an ozone machine.
Speaker A:And it's really bad for your car.
Speaker A:Like, you know, you need to do chlorine dioxide, because I've been doing that for years.
Speaker A:And I think, I just think it's a better smell.
Speaker A:She's like, well, she's like, they, they, they, they want it back.
Speaker A:They're gonna have another, like, they're gonna take it to another detailer.
Speaker A:So like, not the in house detailer.
Speaker A:They're gonna actually take it to a detailer and have him do it.
Speaker A:And I was like, okay, just tell them you want chlorine dioxide.
Speaker A:Like, you know, you don't want the ozone machine.
Speaker A:And, and I, and, and so it kind of went away or whatever.
Speaker A:But then I, I went there this morning and washed the car.
Speaker A:And I swear.
Speaker A:And she just told me, like, because last week I didn't do the car because it was, it was back at the dealership for work.
Speaker A:And this morning I, I opened up the door and it just.
Speaker A:Oh, like that stale ozone.
Speaker A:Yeah, yeah, in the face.
Speaker A:I'm like, oh, my God.
Speaker A:This lady just.
Speaker A:I mean, I get it, I get the Porsche dealership is like, let us fix it, you know, But I told her, I said, listen, you know, tell them you have a detailer.
Speaker A:Just tell them to reimburse you for.
Speaker A:For me doing it and I'll fix it.
Speaker A:I'll make it right.
Speaker B:You know, man, it's a.
Speaker B:It's a different world.
Speaker B:I don't understand.
Speaker A:Yeah, yeah.
Speaker A:So.
Speaker A:So, you know, I get those like you said, you know, that there's.
Speaker A:There's a place for the fifty dollar, you know, whatever, detailers, and then you guys fix them.
Speaker A:That's.
Speaker A:That's what I'm trying to do right now is I'm trying to fix her.
Speaker A:I'm almost at this point just gonna take her a tablet and be like, look, just drop this in a cup of water and be done with it, you know?
Speaker B:Yeah, a little pro bono just for the.
Speaker A:Yeah, I mean, I mean she's.
Speaker A:I mean, she's paid me, you know, for the last.
Speaker A:Almost.
Speaker A:I think it's been right around three years or almost three years.
Speaker A:You know, she pays me every month to come out and do her car and, and her car.
Speaker A:It's.
Speaker A:It's a Porsche.
Speaker A:It's a convertible Porsche too.
Speaker A:So like it takes me literally like 20 minutes to do a waterless wash on it and vacuum out the inside.
Speaker A:Like, I'll give you a $10, $20, you know, bio.
Speaker A:Bio box.
Speaker B:Just.
Speaker A:Just throw it in a cup of water, be done with it kind of thing.
Speaker A:So, yeah, it's.
Speaker A:It's so funny the way that, you know, people think with that stuff or whatever.
Speaker A:That smell kills me.
Speaker B:So we, we've been trying to educate more of the dealership.
Speaker B:Actually that's on the training part.
Speaker B:We want to go more in the dealership and that's something we, we're working on the Ida Canada as well.
Speaker A:Oh, nice.
Speaker B:Training some of the dealerships and if, even if it's a great meet with the guys and kind of elevate their industry.
Speaker B:Yeah, that's a problem with dealerships.
Speaker B:The approach and I think in the States is kind of moving forward with some big dealerships, educating the guys.
Speaker B:They still see it as a place where they lose money.
Speaker A:Yeah.
Speaker B:And they don't see as a profitable part of the organization.
Speaker B:So now you see like Rod and Jody, they have that big event they went to and there's like dozens of details getting certified and they actually had training with, with Rob Rosman and other guys and the roundtable is helping a little bit too.
Speaker B:And I think that's fascinating because these guys, I met some at the MTE and they proud to be detailers.
Speaker B:They wear the colors now.
Speaker A:Right.
Speaker B:They're not just a sketchy guy in the back of the dealership, they actually, that they feel empowered and.
Speaker A:Yeah.
Speaker B:Can make money out of this.
Speaker A:Yeah, no, you're absolutely right.
Speaker A:I mean, Jason, one of the owners of, of Aquatech this year, he went and took a job at a dealership in Ohio near him.
Speaker A:It's a Porsche, Mercedes or Porsche Audi, BMW dealership.
Speaker A:And it was more for just him to get out of the house for a few hours.
Speaker A:And then he thought, like, okay, maybe this is a way I can introduce Aquatech because it's, it's a private family owned dealership.
Speaker A:It's not a big, you know, auto nation or something.
Speaker A:Oh, did I lose you?
Speaker A:Are you frozen?
Speaker A:You're still there, Apollo?
Speaker A:Oh, yeah.
Speaker B:I think this.
Speaker A:Okay, there you are.
Speaker A:There you are.
Speaker A:You were frozen for a second.
Speaker A:I was like, oh, yeah, the WI fi.
Speaker B:I'm at the Airbnb WI fi.
Speaker A:Oh, gotcha, Gotcha.
Speaker A:Yeah, but Jason, Jason went there and it's, it's crazy, dude.
Speaker A:Like, I remember the first day he, he messaged me and he's like, dude, he's like, they've got one wool pad for the rotary machine that looks like it's been here since the 70s, you know, like, and, and he was saying the same thing.
Speaker A:Like, a lot of the guys there want to do better, but the dealership's not really, like, ready to throw money at it.
Speaker A:Like, they kind of are, but they kind of not.
Speaker A:And, and he was even showing me, he sent me some pictures yesterday.
Speaker A:So they, they outsource their PPF and ceramic coating to supposedly one of the top shops in town.
Speaker A:And he was showing me a brand new Audi that came back from them to get ceramic coating.
Speaker A:And, and when, you know, Audis, they come with like all that plastic film and everything all over it.
Speaker A:So when the detail shop went to code it, they didn't remove all the adhesive that was still on the car from when the, from when the dealership peeled.
Speaker A:It's like, so he's trying to talk to the dealership and be like, look, man, like, I can come in and set you up.
Speaker A:Like, I know ppf.
Speaker A:I have a ceramic coating company.
Speaker A:And, and like you said, they just don't see the value in it.
Speaker A:And they're just like, they're more worried about if they mess up paint, you know, of having to fix it, whereas if this detail shop messes it up, then they have to fix it kind of thing, you know?
Speaker A:And so I was telling him, I was like, yeah, but if you explain to them how much cheaper you can do these, you know, PPF jobs and coding jobs in house that even if you did mess up paint, there's, and they had to fix a, you know, fender or a bumper or something, it's still going to be less money than they're paying this other detail shop.
Speaker A:So.
Speaker A:Yeah, you're right.
Speaker A:I mean even my buddy who works for Simon Eyes like Simonized has their, their ceramic coating that's sold at the dealership because it's got a third party warranty, you know, so it's, you know, hey, it's a full warranty kind of thing.
Speaker A:And he goes to these dealerships and teaches them, you know, how to use the Simonized products to do paint correction, how to use the, the coating or whatever.
Speaker A:And then he'll go back and, and you know, the guys are, the guys are just opening up the ceramic coating boxes and throwing a warranty on the dashboard as they put wax on it.
Speaker A:And he's like, what are you doing?
Speaker A:He's like, we don't have, we don't have time to like paint correct it, ceramic coat it.
Speaker A:So we just throw the, the warranty on the dashboard and throw, throw a coat of wax on it.
Speaker B:It's like, yeah, it's, it's, it's full of the.
Speaker B:Yeah, we teach, we're teaching a guy from Body shop and Dealership World and the same wool pad with a rotary, nothing against it.
Speaker B:I love the tool, but if you getting kids and the turnaround is pretty heavy on the dealerships and you're getting these kids coming in and you just give him a 20 pound Dewalt with the 7 year old wool pad that hasn't been cleaned ever.
Speaker A:Yeah.
Speaker B:Baked with clear coat and been dropped.
Speaker A:On the floor and kicked around the shop a few times.
Speaker A:Yeah.
Speaker B:That's your risk is giving that tool to, to a kid or whatever comes out.
Speaker B:Right?
Speaker A:Yeah.
Speaker B:So once we train with the basic system like our op polishing system or whatever, so something that works properly and is efficient, they just looking at us like, so that's it?
Speaker B:Yeah, yeah, that's all you got to do.
Speaker B:So that's all I need?
Speaker B:Yeah, you need one compound poly and finish and a couple of pads.
Speaker B:That's all you need.
Speaker B:And the guy's like, okay, this is much easier than we're doing and the results are much better.
Speaker B:See, right?
Speaker B:That's your efficiency.
Speaker A:Yeah.
Speaker B:Now you're making money.
Speaker B:The dealership is making money.
Speaker B:Yes.
Speaker B:There's a small investment.
Speaker B:You got to buy a bottle of polish and a couple of bats every now and then.
Speaker A:But Right, right, that was, that was kind of my pitch to the car wash before I left of, of bringing this stuff in because, you know, my pitch to the, to the owners and I mean, we had a really good working relationship on and off for a number of years.
Speaker A: still detailing cars by like: Speaker A:You know, the technology has changed.
Speaker A:Everything's changed.
Speaker A:Why don't we.
Speaker A:And, and it took a little bit of me kind of poking and prodding before, you know, he finally was like, all right, look, just don't spend a ton of money, you know, Buy whatever you need to buy, you know.
Speaker A:So, so me and the GM, we went out and we, we bought two Rupes Bigfoot ES21s.
Speaker A:We bought, you know, the Rupes system because we didn't know any.
Speaker A:You know, we didn't really know anything.
Speaker A: And this was: Speaker A:So, you know, the Bigfoot had pretty much been out for maybe a year or so at that point.
Speaker A:And, and we entered, we started introducing that at the car wash is how we were doing our, our buffing waxes, you know, in a sense.
Speaker A:And, and it was crazy because you could definitely get a way better, you know, result than with the old, you know, whenever we had the Dewalt or the Milwaukee or the, the Makita or whatever, you know, just random rotaries that we had and everything, and, and, and be more profitable, you know.
Speaker A:And the, and the, the biggest sell for the owner that, that really got him on board was like, hey, man, it's gonna be really hard for somebody to burn paint with these machines, you know, so we don't have to, you know, pay the, the painter as much, you know, if we burn an edge, burn a panel or, you know, the, the, the ding dongs that run the rotaries on the rubber trim around the windows, and then we're buying, you know, rubber trim or.
Speaker A:I even saw a few guys that, you know, this was, this was way early on, you know, the, the car, the cars and trucks that have the whip antennas, you know, get to that and snap off a whip antenna, you know.
Speaker A:So, yeah, so, you know, telling them might save us a little bit of money.
Speaker A:Got them on board pretty quick.
Speaker B:No, and that's it.
Speaker B:If, if they actually approachable and let us get in.
Speaker B:It's so easy to upsell a system that works, right?
Speaker B:It's like we've been to body shops the same they the bake old Rory with the wool pad.
Speaker B:And once again, nothing against the tool.
Speaker B:I love the tool.
Speaker B:I use it all the time.
Speaker B:But in that environment and you prove like, I had one guy that I've been doing this for 20 years.
Speaker B:No freaking way you're going to tell me otherwise you fancy tools and blah blah, blah.
Speaker B:So we have a black Range Rover that told, okay, do your thing on the front door.
Speaker B:And it was there for like 20 minutes grinding paint on the, on the door.
Speaker B:And then I did a two, a quick two step on the back door and I did the one step on the rear panel.
Speaker B:And actually as soon as we're finishing this, the owner of the shop comes in.
Speaker B:Oh, that Range Rover is so shiny and okay, what's your favorite panel on those?
Speaker B:She looked, she looked.
Speaker B:They all look the same.
Speaker B:Exactly.
Speaker B:For the most of people they all look the same.
Speaker B:So now you spend 20 minutes on that door.
Speaker B:I probably spend five on that one and three on the other one.
Speaker B:So who's winning?
Speaker B:Yeah, the actual, the guy they bought the, they got, bought a rupees polisher.
Speaker B:They got a op polishing system.
Speaker B:They got it all from a guy that swore to me that wouldn't change.
Speaker B:Yeah, I'm not going to change.
Speaker A:Yeah.
Speaker A:My biggest thing I think with dealerships, I think the hardest, like get in the door kind of thing is and I don't know how it is in Canada, but here there's a lot of like big businesses, tap seal auto butler, like those types of things.
Speaker A:And because they're so big and they have such a foothold on so many dealerships that they can just come in and be like, you know, we're only going to charge you dollars per car in a sense.
Speaker A:Whereas you know, if a detailer is going to go into it, the detail is going to be like, look, that's a 350 job all day long.
Speaker A:I don't care that you're giving me, you know, 50 of them in a month, you know, whereas the tap seal and the auto butlers and everything will be like, okay, cool, that's you know, a hundred dollar, you know, detail or whatever and it's times 50, you know, kind of thing.
Speaker A:And that's where I think for detailers it's a little bit hard to try to get into dealerships unless you're going, unless you're going to put together a business model that can, that can compete against the, the auto butlers and the TEF seals and, you know, whoever else is.
Speaker A:Is out there to be able to do it.
Speaker A:One of the guys I know here in Orlando, he had the Central Florida Ferrari dealership forever ago.
Speaker A:And when the ownership kind of changed, he lost his contract because Tefsio came in and was basically doing all of the detail work for a similar price.
Speaker A:But they said, hey, we'll go wash the cars every day at no charge on the lot, you know, spray them down, whatever.
Speaker A:And he was like, you know, no, I got to charge you at least a couple of dollars per car, because that's work for me to do.
Speaker A:And so kind of just because of that savings, like, you know, $2 times however many, you know, used cars and Ferraris or whatever they had sitting outside that needed to be rinsed off and kind of wiped down or whatever every day, he lost the contract, and they gave it.
Speaker A:They gave it up to Tef Seal.
Speaker A:So that's.
Speaker A:That's, I think, is a hard part, too, for detailers to try to compete against.
Speaker B:Yeah.
Speaker B:And that the good thing, the mindset is changing, I think, for some dealerships because they're going over with quality and they see the profit margins they can get from the detail center, which was a cost up till now.
Speaker B:So we're doing a little experiment here with OP Orlando, and we actually working with a group of dealerships, they have one of those cheaper service providers they're not happy with, because what they're doing is they scratching cars because, yeah, it's a free wash.
Speaker B:And exactly what happened at that BMW dealership is that that company is doing the free watches.
Speaker B:They have a maintenance contract to the dealership, so they have guys in house detailing cars full time, but they're scratching the cars.
Speaker B:So it's fine with.
Speaker B:With us because we're going to now and polish the vehicles, and we're showing the dealership the quality of work.
Speaker B:Like, we have no cars coming back.
Speaker B:The quality is top notch.
Speaker B:We're doing ppf, tint, whatnot.
Speaker B:The other guys are just still scratching cars and cars coming back with clients complaining about the quality, missing stuff, broken stuff inside the vehicle.
Speaker B:So the dealership is now approaching the shop and saying, okay, could you guys kind of lower your price a little bit?
Speaker B:But we'll give you a lot of work and get rid of these other companies that it's just a profit center.
Speaker B:Right.
Speaker B:They got a big contract probably with all the BMW dealerships.
Speaker A:Yeah.
Speaker B:So they don't care.
Speaker B:Right.
Speaker A:And that's the other thing, too.
Speaker A:I mean, my days from the car wash, you Know, and I don't know how different it is now, but I remember my days in the car wash when, especially when I was in charge of the detail shop, you know, when the guys would want to come off the front line and work in the detail shop and if we didn't think they were good enough, you know, they'd have a hissy fit and stomp their feet.
Speaker A:And I remember a couple of guys, you know, ended up quitting and then they go and get a job detailing at the dealership, you know, and they're like, oh, they gave me a job at the dealership.
Speaker A:And I'm like, based off of what?
Speaker A:The fact that you worked here, like you have no experience.
Speaker A:Like, so I, I always.
Speaker A:And, and I could be wrong.
Speaker A:I mean there's, I know plenty of guys that, that do that work at dealerships and do dealership work that are, that are top notch detailers.
Speaker A:But to me, I feel like, you know, a lot of it is that, you know, it's just somebody looking for a job.
Speaker A:Really.
Speaker A:It's no different than, than the kid working at the car wash.
Speaker A:And, and you know, we had great detailers at the, at all the car washes I ever worked at.
Speaker A:And then we had other ones that it was just like, you know, it's just, it's a job, you know, like, I got a job, I can do this thing, you know, whatever.
Speaker A:And then there were, there were guys that were enthusiastic about it, you know, like they made sure that, you know, they were doing the best job they possibly could and, and you know, not missing anything and, and putting out the best work.
Speaker A:And then when they were talking to the client, they, you know, it became their client.
Speaker A:You know, every time the client would pull up, be like, hey, is so and so here because you know, my heart needs be done now.
Speaker A:So, you know, and you probably get that, you know, with everybody.
Speaker A:I mean, even in the detail industry, there's those guys that are next level and then people that are just doing it because easy, low bar of entry, you know.
Speaker B:Yeah, yeah, it's like any other industry.
Speaker B:But I think if you get those guys actually show up and they care and if you give them a little bit of power with training and some visibility, it's not just one guy, but it created that relationship with the client even, right?
Speaker B:It's fantastic because I see the detail a little bit like a barber.
Speaker B:I don't go to just any barber, right.
Speaker B:I go to my barber.
Speaker B:Right.
Speaker B:And like you said, you got your clients.
Speaker B:If you create that relationship, even at the dealership and my background working in dealerships back in Portugal, we actually grew the dealership offering a high quality service in the detailing bay because the clients, they came in with their Grand Cherokees.
Speaker B:I was just talking about it with someone the other day and they would come with the Grand Cherokees to detail.
Speaker B:And we provide such a good quality service cleaning the Grand Cherokee with which was the dog car back in the day to take the car to the beach, the, the dog to the beach that they start coming, lining up.
Speaker B:We have days we have more Bentley's Ferraris and Austin's then actually Jeep Grand Cherokees to wash because the clients, oh, your detailing center is awesome.
Speaker B:Can I bring my Ferrari?
Speaker B:Can I bring my Austin?
Speaker B:And they created a really good relationship with us based on the detailing bay and, and that like that helped the dealership grow a lot.
Speaker B:Just having a top notch detail center in the dealership.
Speaker B:So once again it's, it's a question of changing the mentality.
Speaker A:Yeah, exactly.
Speaker A:And that's, that's something that, you know, I like what Kirk is trying to do with the round table.
Speaker A:You know, I wish the, I wish, you know, there's been talk about it with the ida, but then it kind of never gets heard from him again.
Speaker A:But you know, the whole trying to make this like a recognized technicians kind of training or whatever, you know, that it could be provided and either you know, the, the votech schools or the colleges or something like that, just like electricians and plumbing and things like that, I think would be a big, a big step forward for this industry if, if those things could happen.
Speaker A:Because then not only, you know, for the car washes that are still doing detailing, you know, the dealerships and, and then, you know, just detailing facilities like to have that better, I don't want to say recognition, but that better understanding like, you know, like you, you know, like if you're going to a mechanic or a, or a, or a plumber or an electrician, you know, most of the times, you know, they've, they've gone through some kind of VO tech now.
Speaker A:Now you know, obviously like the one, the, the master electrician or whatever.
Speaker A:And then he has his apprentices and they learn under him.
Speaker A:But then eventually they become masters.
Speaker A:You know, same thing with mechanics.
Speaker A:They, they become master ASE certified, you know, that type of stuff.
Speaker A:I think it would be huge for detailing if we could have something like that where it was, you know, looked upon a little bit better and with more recognition.
Speaker B:I don't know, maybe we work on it.
Speaker B:I sit in a couple of boards, and the work is towards that.
Speaker B:And specifically, we realize that the dealership world is probably going to help us achieve that.
Speaker B:Because of the numbers.
Speaker A:Yeah.
Speaker B:It is also a numbers game.
Speaker B:If you show up to a government entity and, okay, we represent 3,000 people in the industry, and they probably don't really care about you.
Speaker B:But now if you add all the details in dealership role, you probably show up with 20,000 people representing those 20,000 in that to a 3,000.
Speaker B:So there's a shift coming.
Speaker B:I think the Having the guys from the uk, they have a different perspective.
Speaker B:They did a great job with that chapter as well, and having the guys more involved.
Speaker B:It's been a heavy structure.
Speaker B:I think we're trying to modernize it a little bit, make it more functional.
Speaker B:A lot of the boards are doing fantastic work.
Speaker B:So it's not as fast as we want because you got to deal with 50 different.
Speaker A:It'll never.
Speaker A:Yeah, it'll never be, you know, you know, they.
Speaker A:What is it they always say?
Speaker A:The overnight success took, you know, 20 years to do, you know, kind of thing, you know, so, yeah, I mean, I.
Speaker A:I get that it's not a snap of the fingers and it's, you know, gonna change tomorrow kind of thing, but.
Speaker A:But that's good that.
Speaker A:That it's at least, you know, you guys are working more towards it because, you know, the last real time that I had any talk with somebody with the IDA was it was kind of like, you know, in its infancy, you know, and it probably still is, but I mean, it was really kind of like a thought, and it's like, okay.
Speaker A:And then I know when I talked with Kirk, you know, Kirk's working, you know, with, I guess, like his local city with trying to do it and then hopefully get it, you know, then go to the state, and then hopefully, if you can get one state, then it kind of domino effects.
Speaker A:Well, hey, this is what we're doing here.
Speaker A:Here.
Speaker A:We want to do it in your state, you know, and then, hey, we want to do.
Speaker A:Working over at these two states.
Speaker A:We want to do it in your state.
Speaker A:So that's.
Speaker A:To me, I think it's cool that there's two different entities that are trying to do the same thing.
Speaker A:So hopefully, you know, and they work together for the most part.
Speaker A:Yeah.
Speaker A:So hopefully the two working together on this will maybe it'll come a little bit quicker than if it was just one of them working on it.
Speaker B:And I think they actually click really well, and eventually we're going to Bring it to Canada, too.
Speaker B:Because I think the idea, the role would be more of the certification and make sure the standards are there.
Speaker B:And then there will be organizations like the Roundtable actually providing more of the training and not so much the certification itself.
Speaker B:So I think we work together the same with the ada.
Speaker B:Yes, it's a separate association, but being kind of under the IDA and everybody playing together, I think that's what.
Speaker B:Oh, yeah, it's the industry.
Speaker B:Right.
Speaker B:It's not people fighting.
Speaker B:It's.
Speaker B:We gotta step away from these egos and big names and it'll never happen.
Speaker A:It'll never.
Speaker A:It'll never happen.
Speaker A:It's.
Speaker B:It's the shift.
Speaker B:We'll see.
Speaker B:We all will.
Speaker B:Kind of all.
Speaker A:Yeah, I mean, I've gotten to the point now where I just, you know, the blinders go on, you know, and I just try to stay in my own little lane here.
Speaker A:You know, even now when I scroll through Facebook, like, I typically will scroll right past a lot of the detailing groups unless something really pops out, you know, and grabs my attention.
Speaker A:Somebody showing something really cool or somebody's asking a question that's, you know, you know, really, really catches my eye.
Speaker A:But all the other nonsense, I just try to, you know, like, like Dory, like.
Speaker A:Yeah, like, like, like, like Dorian and Nemo.
Speaker A:Right?
Speaker A:I just keep scrolling.
Speaker A:Just keep scrolling.
Speaker B:Just.
Speaker A:Yeah, yeah.
Speaker A:I mean, it's.
Speaker A:It's funny too, because I Wish I.
Speaker B:Had 10 bucks for every time they ask what's the best.
Speaker A:I know.
Speaker A:Yeah.
Speaker A:And it's.
Speaker A:And it's funny too, because, like, I.
Speaker A:I don't know why, like, I get so many people now that send me a request to, you know, follow their detail page.
Speaker A:You know, their, like their business page.
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Speaker A:Yeah, I don't know.
Speaker A:I lost my train of thought.
Speaker A:Whatever, I'll throw a commercial in.
Speaker A:At that point, doing commercials again for everybody just maybe just skipped past that.
Speaker A:Hopefully didn't.
Speaker A:Yeah, I, I, oh, I know what I was saying.
Speaker A:So I get a lot of people and I don't, I don't know if you're the same way.
Speaker A:I get a lot of people that invite me to like or to follow their, their like detailed business page.
Speaker A:So I'm gonna say this right now on the podcast for anybody who's listening, please do not invite me to like your detailing business page.
Speaker A:I'm not your client, not your customer.
Speaker A:I don't like those, those automatically decline.
Speaker A:I just decline.
Speaker A:Decline.
Speaker A:I'm not going to follow your, your business page.
Speaker A:Please don't follow my business page.
Speaker A:If you're a detailer, I don't want you following my business page.
Speaker B:And yeah, that's a, that's a good question.
Speaker B:Because like people keep on the same.
Speaker B:I got all the invites.
Speaker B:Like you should cater to your client.
Speaker B:Don't waste time with.
Speaker A:Exactly, exactly.
Speaker B:Focus on your target client.
Speaker A:And yeah, I mean I, I don't get it.
Speaker A:You know, it's, it's funny.
Speaker A:I'm in, I'm in a local group here and it's, and it's four local detailers in Orlando.
Speaker A:And it's funny because there's guys that'll go in there and post ads for their business.
Speaker A:And it's like you realize this is a detailing page full of detailers that are basically your competition and you're putting an ad.
Speaker A:What are you doing?
Speaker B:Well, that's.
Speaker B:Yeah, just go to your chamber of commerce or Loneses and focus on that and not that.
Speaker B:The details and likes on Facebook.
Speaker A:Yeah, exactly.
Speaker B:I'm glad the algorithm is changing too now, especially with Instagram.
Speaker B:It seems to be more open to other people, like not just the followers or.
Speaker A:Oh, is it.
Speaker A:I don't know.
Speaker A:I don't.
Speaker A:I don't even really go on Instagram that much anymore.
Speaker B:This is really good.
Speaker B:On social Instagram, I do, I do a little.
Speaker A:I do a little bit of.
Speaker A:I do a little bit of Facebook just to kind of.
Speaker A:Because that's where most of my friends are, you know, to see what they're.
Speaker A:To see what they're up to.
Speaker A:I occasionally will just browse Instagram, but usually not more than a couple minutes.
Speaker A:And then I'll get lost in TikTok for a few hours a day, but then I'll go like a week without going on it and then have to.
Speaker A:And then get sucked into it again.
Speaker A:So Tik Tok's my.
Speaker A:My guilt.
Speaker A:My guilty vice or my, My whatever.
Speaker A:And it's getting ready to go away tomorrow, so I don't know.
Speaker A:We'll see.
Speaker A:I lose you again.
Speaker A:I can see you, see you're moving.
Speaker B:Let me try something else here.
Speaker A:Okay.
Speaker A:There we go.
Speaker B:I think it's the WI fi.
Speaker B:So I'm gonna go on the network.
Speaker A:Oh, okay.
Speaker B:Okay.
Speaker B:Probably gonna cost me 300 Canadian doll.
Speaker A:Just write it off.
Speaker B:Yeah, right off.
Speaker A:So what I want to know or what I'm curious about is.
Speaker A:So you're from Portugal, so how the move from Portugal to.
Speaker B: To Canada,: Speaker B:So I have from the dealership, I moved to a detailing environment.
Speaker A:Okay.
Speaker B:I was in charge of a Jeep dealership.
Speaker B:And then the clients keep on coming after detailing and detailing.
Speaker A:Yeah.
Speaker B:And they start bugging me.
Speaker B:They.
Speaker B:In England and Germany and all these places they're from, they had these mobile units coming to their houses.
Speaker B:Okay, that's pretty cool.
Speaker B: And we're talking: Speaker B:It wasn't a big deal, so it was really, really high end stuff only.
Speaker A:Okay.
Speaker B:And my wife was back then working real estate and a friend of theirs at a van built in Scotland.
Speaker B:Pressure washers, water tanks with compartment ties so the van wouldn't shake with the water, blah, blah, blah.
Speaker B:Super high tech.
Speaker B:And they had to go and relocate back to Scotland because of family issues.
Speaker B:So they're selling that van.
Speaker B:One Saturday, I went with Richard and went from I don't want to go wash cars in the sun to this is actually pretty cool.
Speaker B:So go back to.
Speaker B:I have the wife working on the financing, brought the van, quit the dealership, and everybody's kind of.
Speaker B:So you're gonna quit this gravy job to go and wash cars?
Speaker A:Yeah.
Speaker B:Okay, I'll try this.
Speaker B:So, yeah, from one day of training, I went and opened the business the next week.
Speaker B:And I started detailing, mobile detailing, like luxury iron houses and cars and whatnot.
Speaker B:In four years, we.
Speaker B:We have five vans in the.
Speaker B:In the road, detailing vehicles at dealerships and whatnot.
Speaker B:2008 come all these dealerships go bankrupt.
Speaker B:The clients disappeared because it's all financing guys.
Speaker B:And, yeah, the stock market crash, and they all disappear from us.
Speaker B:These.
Speaker B:These houses are registered offshore and whatnot.
Speaker B:Like, there's no ownership.
Speaker B:No one comes back.
Speaker A:Right, Right.
Speaker B:So either my wife's just like, well, you know what?
Speaker B:I should look at going back to Canada and check things out.
Speaker B:And initially, once again, I like this here.
Speaker B:But, yeah, the economy sucks.
Speaker B:So she went for a month to Edmonton, Alberta.
Speaker B:She created a budget with that budget.
Speaker B:She comes back after a month and showed me the numbers.
Speaker B:And immediately you sold everything and moved to Canada.
Speaker A:Oh, wow.
Speaker A:So when you.
Speaker A:When you came to Canada, was it like, immediately get back into detailing or did you do.
Speaker B:Not at all.
Speaker B:Not at all.
Speaker B:Waiting for work visas first.
Speaker B:Almost two years.
Speaker B:We move into a basement suite.
Speaker B:No garage, no contacts whatsoever.
Speaker B:I didn't want to go work at the dealership, whatnot.
Speaker B:So I waited for my visas and actually start working oil and gas.
Speaker A:Okay.
Speaker B:Forgot about all detailing.
Speaker B:The bug was always there.
Speaker B:Detailing my own cars and flipping cars, buying cars, polishing them, cleaning and selling them.
Speaker B:And my cousin or my wife's cousin at the Mustang that he.
Speaker B:He goes to these car shows and he saw my working partial.
Speaker B:So he kind of.
Speaker B:Well, we should.
Speaker B:We should give it a try.
Speaker B:You want to buy some products and detail my Mustang.
Speaker B:So some Mach1.72.
Speaker B:Mach1.
Speaker B:Basically a thousand horsepower.
Speaker B:Like everything and anything in that car.
Speaker B:So I detailed the car, go to a car show.
Speaker B:Best of the 70s, the next show and shine.
Speaker B:He wants that one again.
Speaker B:So kind of organically, some of the guys are talking to me, hey, man, you want to polish my car and whatnot?
Speaker B:So we kind of build up to the point I was still Working oil and gas during the day and go back home around 5 o'clock and do a ceramic coating or polishing a vehicle.
Speaker B:And the next day, you know, the garage system in and out same day or next day, it's all rotating cars.
Speaker B:My kids started helping at the, in the studio that was our garage.
Speaker B:And then I start training people out of my garage as well.
Speaker B:And then someone connect me with Owners Pride because they're open in Canada about six years ago.
Speaker A:Yeah.
Speaker B:So that's why I became their rep initially and then in charge of their training across Canada and all that good stuff.
Speaker B:And till they one day they offered me the opposite.
Speaker B:The position of opening a OP shop up in Canada, which became the distribution center for OP Canada.
Speaker B:And that became, I became a partner on that too as well.
Speaker A:Nice.
Speaker A:And then you're the one that opened.
Speaker A:Are you the one that opened the op shop here in Orlando?
Speaker B:No, those are my partners that move from Canada.
Speaker B:The owners of Owners Pride Canada, they moved from Canada during COVID to the U.S.
Speaker B:right.
Speaker B:Initially Omar Nebraska, HQ for op with Damon.
Speaker A:Yeah.
Speaker B:And then from there they moved to Florida and open the LP Auto Spa.
Speaker A:Okay.
Speaker B:Another success with the inside the our network.
Speaker A:Yeah, there's.
Speaker A:It's good big shops now.
Speaker A:Yeah, yeah, yeah.
Speaker A:Because I, I.
Speaker A:And the reason why I thought it was you is because I think when I first saw it popping up, I think I saw you kind of associated with it a little, you know, whatever.
Speaker A:More.
Speaker A:No, I think, I think it's great.
Speaker A:I'm glad that it's worked out for Milord because it's, you know, when I met, I met Mike, I met Mike at MTE probably three years ago or so maybe.
Speaker A:And it was, it was the year that, that we actually podcasted Live from the Details, you're Matt Booth.
Speaker A:And, and met Mike because he was a, a fan of the show and he was standing around talking and I was like, dude, sit down man, let's, let's have a chat.
Speaker A:And, and, and just, you know, instantly like I was like, this guy's just awesome.
Speaker A:You know, he's very humble, very, very soft spoken.
Speaker A:And, and at the time he had, he was living like couple hours away or whatever, north Orlando, like kind of in the middle of nowhere, you know, struggling to even have clients because the population was so low.
Speaker A:Drives his car down to Mobile Tech to be able to attend and go to the trainings and then his car dies on him here.
Speaker B:No.
Speaker A:And he's like, you know, and, and we're talking to him and he's just like, yeah, like, I don't know, like, I'm kind of stuck here.
Speaker A:I mean, I guess he did have family here, so he was like, you know, at least I got some family down here.
Speaker A:But he's like, I'm gonna try to like figure something out to buy a cheap, you know, thousand dollar car or something to where I can get back home.
Speaker A:And then a couple of weeks go by and, and I'm talking to him and he's like, yeah, like I'm still here.
Speaker A:Like, I ended up sticking around.
Speaker A:And I'm like, oh, dude, that's awesome.
Speaker A:Like, I'm glad.
Speaker A:If you ever, you know, need anything, like, let me know.
Speaker A:Like, you know, I'll be more than happy to try and help you out.
Speaker A:And then, you know, he's like, dude, I got this job at the owner's Pride shop.
Speaker A:And you know, I'm like, dude, that's awesome.
Speaker A:Like, I was so happy for him because like, you know, just all that pressure that he was kind of under and like, you know, everything that kind of happened to him with the car situation and not knowing how he was going to get back home to like landing that spot with you guys and it seems like he's doing a kick ass job for you.
Speaker A:I see him come up in, in the tick tock, you know, hey, it's Mike from Owners Pride Orlando.
Speaker A:We got this.
Speaker A:And you know, like, I see him, you know, doing all this stuff and I'm like, dude, that guy, like, if anybody deserved it is that guy, you know, like for that.
Speaker B:Yeah, he's doing everything now.
Speaker B:He's actually managing the shop because we have more and more employees with the all the dealership work and the shop is growing.
Speaker B:New marketing strategy.
Speaker B:The campaign is, is incredible.
Speaker A:Yeah.
Speaker B:Now is that is doing the sales is more of the front man.
Speaker A:Yeah.
Speaker A:No, that's, that's awesome.
Speaker A:Yeah.
Speaker A:And I mean, after mte, you know, I mean, I begrudgingly got dragged there by Jackie because Jackie's like, let's go, let's go.
Speaker A:Come on, come on.
Speaker A:Let's go, let's go, let's go.
Speaker A:And I'm like, jackie, I just want to go home.
Speaker A:I'm tired.
Speaker A:It's, you know, like late Saturday.
Speaker A:Come on, come on, come on, come on, come on.
Speaker A:I was like, hi, let's go.
Speaker A:She's like, it's on your way home.
Speaker A:Anyways, it's like halfway and I'm like.
Speaker A:And I like looked at it.
Speaker A:I'm like, she's right.
Speaker A:And I'm like, okay.
Speaker A:Because that was the first time I'd been there.
Speaker A:And it's, it's, it's a nice, it's a nice setup, man.
Speaker A:You guys got a nice, you know, a whole nice little gig there and everything like that.
Speaker A:So it's, it's a, it's a, it's a really cool spot, man.
Speaker B:Yeah, yeah.
Speaker B:We, we're gonna develop a few new, new things and probably I'm gonna add the mezzanine to the shop area as well because we're growing also with the distribution of special leather repair company.
Speaker A:Yeah.
Speaker B:So that's our warehouse for Leather Repair Co.
Speaker B:USA.
Speaker A:Oh, okay.
Speaker B:And it's growing quite fast too.
Speaker B:So we're probably adding a mezzanine clean room for ppf because they're doing more and more ppf.
Speaker A:Yeah.
Speaker B:Now the guys are doing kick ass jobs.
Speaker B:It was an honor to, to start this with them and train the guys.
Speaker B:We still do a lot of training actually.
Speaker B:June 26, 27, 28, we got op training and LRC training at the shop.
Speaker A:Oh, okay.
Speaker B:IDA certifications as well.
Speaker A:Oh, nice.
Speaker A:Now is that the, is that the only like OP shop in the states or do you guys have other.
Speaker A:Because I mean, I know you guys have other OP installers, but they're not technically OP shops.
Speaker A:Like, I know, you know, raised out on the, the, the coast or whatever, but it, but he's not a OP shop or whatever.
Speaker A:So do you guys have other like OP shops around the states or is this kind of like a trial one or.
Speaker B:No, there's three of them.
Speaker B:So oma, Nebraska.
Speaker B:That Damon.
Speaker A:Yeah, the original one.
Speaker B:So that's the original.
Speaker B:And then this one and ours in, in Canada we have op St.
Speaker B:Albert.
Speaker A:Right.
Speaker B:So those three are kind of the flagship shops and distribution centers.
Speaker B:And then eventually organically, I think we're gonna create a few more.
Speaker B:There's a few plans in the, on the pipeline.
Speaker A:Yeah.
Speaker B:Yeah.
Speaker B:Then we got the distribution.
Speaker B:The, the.
Speaker B:They install the network, but.
Speaker A:Right.
Speaker B:They don't.
Speaker B:They're not per se owner Sprite shops.
Speaker A:Right, right.
Speaker A:Their own shop.
Speaker A:But they, but they do they install OP and everything like that?
Speaker A:Yeah, no, I was, I was just curious because I, I mean I knew the original one in, in Nebraska, but I only knew of this one here and then.
Speaker A:And then of course yours in Canada, but I didn't know if there was any other ones or any plans for the other one.
Speaker A:So.
Speaker B:Yeah, those are the three.
Speaker B:Yeah.
Speaker B:Dustin in the California.
Speaker B:It's basically one, but still has his name.
Speaker B:But that's why we test all the products all the synergy, the products, everything is tested on our shops.
Speaker A:Right.
Speaker B:I just have a couple secret sauce bottles over there I'm taking to Canada because we've done the testing here in Florida.
Speaker B:We've done the testing in oma, and now I'm gonna take up to the.
Speaker A:Cold weather in the snow and the salt and everything.
Speaker B:Yeah, yeah.
Speaker B:So it gives us that perspective.
Speaker B:Everything we.
Speaker B:We don't.
Speaker B:We actually.
Speaker B:Damon develops all these products with a chemist.
Speaker A:Right.
Speaker B:Not another white label product.
Speaker A:Yeah.
Speaker B:So he designs the products from scratch.
Speaker B:We test it in the shops.
Speaker B:There's probably dozens of cars using the product that we install, sometimes for free on the client square.
Speaker B:Just if it's a returning client that we see frequently, we like, okay, can we ceramic coating your vehicle and.
Speaker B:Yeah, sure.
Speaker B:So we ceramic coat, we undercoat, we whatever we're testing.
Speaker B:And then we see that car frequently on real life conditions.
Speaker B:Yeah, because we got the lap tests.
Speaker B:And that's awesome because he gives the guideline.
Speaker B:Right.
Speaker A:It's not the same as real world, you know, like, it doesn't matter what the, you know, 25 years in the lab, like, it probably won't last five in real world because people are gonna, you know, do what they do with it, you know, kind of thing.
Speaker A:So.
Speaker A:Yeah, no, it's cool.
Speaker A:I mean, I.
Speaker A:I've been doing the same thing with.
Speaker A:With Aquatech for the past couple of years now.
Speaker A:When Jason sends me samples of stuff, you know, like, I'll hit up a client, be like, you know, hey, you want to be a guinea pig?
Speaker A:You know, like, I got something I want to try on your vehicle, because I know I'll see it regularly, you know, and they're like, yeah, if you give me a good deal on it.
Speaker A:So I'm like, hell, yeah.
Speaker A:Like, at least I could still make some money, you know, for.
Speaker A:But I give them, you know, a really crazy deal.
Speaker A:So.
Speaker A:Yeah, I know, I know.
Speaker A:I know how that kind of is.
Speaker A:It's.
Speaker A:I got called out.
Speaker A:I tried to make a little video the other day for our installers as a teaser.
Speaker A:It had three bottles of our.
Speaker A:Of our flagship coating and then a blank bottle, which is a tester and didn't realize that when I.
Speaker A:Because I tried to frame the video to where that's.
Speaker A:That's all you saw was those.
Speaker A:Those four bottles.
Speaker A:But in the background, I had probably like seven other bottles that were just white bottles with yellow tape on them that kind of, you know, what they were.
Speaker A:And.
Speaker A:And one of my installers was like, hey, that's A cool video.
Speaker A:But what are all those other bottles in the back with the yellow tape?
Speaker A:Like, don't you worry about those other bottles.
Speaker A:Those may or may not ever see the light of day, though.
Speaker B:I got a good starter because when we launched the self healing line and Damon was talking to me.
Speaker B:Okay, you guys, you guys have to see this.
Speaker B:We finally cracked the code on the self healing stuff.
Speaker B:And wait 12 hours because this stuff after 12 hours, actually, the gloss is incredible.
Speaker B:The hydrophobics incredible.
Speaker B:So once again, got one of my clients, got four, I think four vehicles that we see every month.
Speaker B:And yeah, the, a new vehicle, Escalade V.
Speaker B:And they say, can I put this coating on your, on your V?
Speaker B:Yeah, sure.
Speaker B:So we installed the coating.
Speaker B:I drop off at this place, wake up the next morning, and I got a text message from him, what the did you do with my truck?
Speaker B:So immediately I panic.
Speaker B:Brand new coding, right?
Speaker B:So I messaged back, what's wrong?
Speaker B:And they said, there's nothing wrong, man.
Speaker B:I, I walk into the garage, all cars are coded, and this one just almost glows in the dark.
Speaker B:That's all shiny.
Speaker B:It is.
Speaker B:Okay.
Speaker B:Yeah, I can do that.
Speaker B:Yeah.
Speaker A:Yeah.
Speaker A:Got some nice gloss enhancers in it.
Speaker A:Yeah.
Speaker A:Yeah.
Speaker A:I don't know, man.
Speaker A:I, I always say, I think, and that's why I, I, I mean, it's not the only reason why, but it's one of the reasons why I always like to hold vehicles overnight is I feel like they, they do like gloss up more the next day.
Speaker A:You know, with most coatings, you know, once they start, like really kind of, you know, they got that 12 hour, you know, 18 hour, 24 hour cure time and, and you know, they really start like showing more of their, their gloss and everything.
Speaker A:That's why I was happy that Sheldon bought that gloss meter for the paint correction competition and then was like, hey man, I don't need this.
Speaker A:So if you can use it at your shop.
Speaker A:Because I've been, I play around with it with everything.
Speaker A:Like I'll do before I code a car, I'll just pick a spot on the hood.
Speaker A:You know, I'll do a gloss reading after, like right after I code it to kind of see.
Speaker A:Because I've always felt that initially.
Speaker B:And.
Speaker A:A lot of people have kind of agreed with me.
Speaker A:You know, is, is initially right after you coat the car, it, it, it's not as glossy as, like when you polished it.
Speaker A:I mean, there's, you can see, to me, you can see that difference.
Speaker A:I've taken pictures of like, you know, hoods of cars polished and then, and then take the same, same picture after I've coated it and you can see a difference in the picture.
Speaker A:But then wait 24 hours and put a gloss meter on it.
Speaker A:Holy.
Speaker A:Like we, I did one of our coatings and it went up 10 points.
Speaker A:And the gloss meter, 24 hours after I coated it from polished, you know, to 24 hours after.
Speaker A:So I was like, oh yeah, this is going to be a lot of fun to do.
Speaker A:So yeah, I do it with, with our waxes or not our waxes, but like our sealants.
Speaker A:You know, when I play around with other people's stuff, I'm like, oh, let's see how glossy this gets now, you know, so that's a great tool.
Speaker B:I actually really like that tool.
Speaker B:We're on conversations to bring that to Canada as well.
Speaker A:Nice.
Speaker B:Because I bought one of those gloss meter, the cheap one on Amazon.
Speaker B:And yeah, kid, you not have a hood that I brought from the junkyard completely scratch.
Speaker B:I took my measurements and then I do the quick two step and I went and read it and the, the gloss was worse on the machine.
Speaker B:Like that makes us.
Speaker B:So you can look at it and see it's not like in the bedroom.
Speaker A:Yeah, Daryl, you know, I had, I had a couple of great chats with, with Daryl from, from Bro Point, you know, and he kind of was explaining the technology that's in that tool versus the 200 ones, you know, and it, I think it really kind of comes down to that 20 degree light angle.
Speaker A:You know, is, is the big difference, you know, which made a lot of sense because a lot of, you know, I, I always look, you know, at social media and you always see detailers putting their light like straight on and taking a picture.
Speaker A:And then, you know, I've learned from these guys that have been in it, around it, done it since, you know, the dawn of time.
Speaker A:And when they do it, they hold the, the, the light out at an angle and, and so it's basically kind of the same thing.
Speaker A:It's that 20 degree angle that you're hitting because it's, it gives it enough light but, but enough kind of reflection on the paint that you can see the swirls.
Speaker A:Whereas if you hold it straight on, you're just washing everything out so it looks, looks pretty, looks like you didn't, you know, looks like you got all the swirls and scratches, but then you move it out at that 20 degree angle and then you, oh, you're like, oh, there's still a little, a little bit of hairs Right there that I can get.
Speaker A:So, so yeah, I think that's the cool thing about that.
Speaker A:That tool is just that that 20 degree light angle that really, you know, gives it a good reading on, on all those things.
Speaker A:And then the other thing is that that tool does so much more than just gloss, which, the $201 on Amazon are just kind of reading gloss.
Speaker A:They're not reading the, the haze or the reflective image quality or the, the DOI or any of that stuff.
Speaker A:From what I understand.
Speaker B:No 100%, it's completely different.
Speaker B:I play with it a little bit and it's, it's completely different from the one you, you can throw away because.
Speaker A:Yeah.
Speaker B:It's not even consistent if you take two or three measurements that they all different.
Speaker B:Like.
Speaker A:Yeah, yeah.
Speaker B:Because I bought a digital microscope to also on the leather side.
Speaker A:Okay.
Speaker B:To show the texture of the leather and whatnot.
Speaker B:But we use it on, on the paint side when we're doing the polishing courses to actually show what the scratch is because.
Speaker A:Right.
Speaker B:Talk about scratches and edges and whatnot and how to deflect the angle of the scratch and.
Speaker B:But if you show with one of those microscopes that attaches to the tone, it gives you a completely different perspective.
Speaker A:Oh, wow.
Speaker B:And people understand better.
Speaker B:So it's, it's a pretty cool tool.
Speaker B:And that one is a cheap one that works.
Speaker B:Oh, that's the gloss meter.
Speaker A:Yeah, yeah.
Speaker B:Buy one of those cheap ones and connect to your phone.
Speaker B:You can actually check this.
Speaker B:The scratches you see like almost like a valley.
Speaker A:Oh, wow.
Speaker B:And then you polish and kind of lines up.
Speaker A:Yeah.
Speaker B:Tapers off the edge.
Speaker A:Oh, that's cool.
Speaker B:And the leather the same.
Speaker B:If you got seats there, you kind of.
Speaker B:Are these actually dirty or it's just the coating gone and the paint is fading.
Speaker A:Yeah.
Speaker B:If you use one of those scopes on the leather and we teach a lot of that on the course as well.
Speaker A:Yeah.
Speaker B:It's insane, man.
Speaker B:Like what you can see on the leather, Leather that looks pristine.
Speaker B:And then you scan it and you see all those micro pieces and cracks and the dirt piling up in the, in the little ces.
Speaker B:It's, it's insane.
Speaker A:Yeah.
Speaker A:And then you're like, damn, I didn't clean this good enough.
Speaker B:I better.
Speaker A:Yeah.
Speaker B:Or you can show.
Speaker B:Well, this is gone and you need to recode this and sell, Sell them a recoding job.
Speaker A:Yeah.
Speaker A:Yeah.
Speaker A:That's, that's the one thing I, I, I think is really cool.
Speaker A:I mean, you know, my, I, my, my good buddy is Brian Guy and You know, he's been doing a lot, a lot of leather stuff over the last couple years, especially now that he's working with color lock and everything.
Speaker A:But then, you know, watching the stuff that, you know, you guys are doing with the leather repair company, I.
Speaker A:I'll tell you what, man, that's.
Speaker A:That's one of the things I love.
Speaker A:You know, it's.
Speaker A:It's almost, you know, when I, When I see those videos pop up on, on either, you know, Instagram or Tick Tock or something, it's.
Speaker A:It, to me, it's like watching the guy, like, clean the carpets, right?
Speaker A:Like, it's so cool to see, like, you know, how you guys can take a, a cigarette burn, you know, and then, like patch it and then like, you know, the perforated seats, you take the ruler and you draw the line so you can like, you know, Pokemon poke the holes and then, like, take the lines away and it, like, to me, it's so fascinating.
Speaker A:Like, I'm like, man, I would love to learn that.
Speaker A:And Brian keeps telling me all the time, because he's here in Orlando, he's like, dude, he's like, like, you know, we'll do a training.
Speaker A:Like, I, I'll do it with you.
Speaker A:And I'm like, but, dude, I only get new cars.
Speaker A:Like, I don't.
Speaker A:I never have an old car come to me that needs any of that stuff.
Speaker A:And I feel like I would do the training and I'd be hyped about it, and then it would just be like, months go by, years go by, and then I'd finally get one and I'd be like, oh, what do I do?
Speaker A:Like, I haven't, you know, because, because just like anything else, right?
Speaker A:Like, if you don't do it regularly enough, you don't get good at it.
Speaker A:You don't get great at it.
Speaker A:You don't.
Speaker A:You don't become the best at it.
Speaker A:And, and that's, that's how I would feel because a lot of my clients, it's all new cars or, you know, they change their cars out very frequently every three or four years.
Speaker A:So, you know, it's every three or four years on, hey, Alex, I got a new, you know, just, just this week, you know, or.
Speaker A:Well, it was last week he told me about it.
Speaker A:One of my clients, you know, he's like, hey, daughter got a new raptor.
Speaker A:You know, when can you get it in?
Speaker A:And I was like, well, this week.
Speaker A:So I did it this week, you know, and, you know, she had her last one for maybe Three or four years.
Speaker A:So, you know, I've got, I've got one client that I actually have set up for Monday.
Speaker A:This will be the first time that they've kept a car long enough for me to code it twice.
Speaker A:And they've only had the car maybe two years.
Speaker A:So the first time when they first got was right when GTEX XO V5 came out.
Speaker A:And I was up in Chicago at the content creator event and Chris from G Tech had samples.
Speaker A:He said, hey man, like I, you know, I know you're doing some other stuff, but you know, just use it, let me know what you think, or whatever.
Speaker A:So this, this couple, they, they rotate cars every 12 months.
Speaker A:Like literally, you know, they, they did one, one car, one time in eight months.
Speaker A:They got rid of it, you know, and got a new one.
Speaker A:So they had gotten this new Bentley.
Speaker A:And, and they're like, look, dude, like, you know, we're tired of spending, you know, all this money for, you know, four year coding, five year coding or whatever.
Speaker A:We only keep the cars a year.
Speaker A:And I said, look, I got this new coding to try out, you know, it's only good for, you know, it's a one year coding guinea pig.
Speaker A:It, you know, and I'll, I'll do it, you know, at a super discounted price.
Speaker A:And so they're like, great.
Speaker A:So that coding lasted a good, probably 12 to 14 months before it kind of started failing because it's not a super daily driven car or whatever.
Speaker A:And then I said, I said, hey, look, you know, coding's failed.
Speaker A:You guys gonna get rid of the car or do we need to do it again?
Speaker A:And the wife was like, well, unless he's behind me, knew that.
Speaker A:Or buying me that new Rolls.
Speaker A:Cullen, what is it?
Speaker A:The color?
Speaker A:Yeah.
Speaker A:She goes, unless he's buying me that.
Speaker A:She goes, we're redoing this one.
Speaker A:And I said, okay.
Speaker A:And he goes, no, we're not getting you that one.
Speaker A:We're remodeling the house.
Speaker A:And that's gonna cost, you know, the price of the Cullinan.
Speaker A:So this is the first car for them that they've had long enough for me to do another, you know, short term coding on.
Speaker A:So, yeah, it's, you know, everything I always get is new cars.
Speaker A:So I'd love to learn that stuff, man.
Speaker A:Just because I think it's cool.
Speaker A:It's fascinating.
Speaker B:But yeah, yeah, we got people that come just actually to attend the course to see what it's all about.
Speaker B:Yeah, we're doing one with rupees in September.
Speaker B:It's a two day paint correction and one day with the repair, leather repair and that road FS actually gonna join that one too.
Speaker A:Yeah.
Speaker A:Yeah.
Speaker A:I went to the Angel Wax training up at Rasheeds when Rod was there doing the.
Speaker A:The leather repair stuff because that was the one that Jody.
Speaker A:His flight from New York got delayed and he couldn't make it down or something.
Speaker A:So it was just, it was just Rod.
Speaker A:Yeah, I just, I mean I didn't go to like the whole weekend thing.
Speaker A:I just could as.
Speaker A:What did I do?
Speaker A:I think I went up there on.
Speaker A:I think I went up there on a Sunday or something or maybe.
Speaker A:Yeah, I think I went up there on a Sunday because I didn't have anything going on.
Speaker A:And it's only.
Speaker A:It was like just shy of a two hour drive from, from my house to.
Speaker A:To Rashid shop.
Speaker A:So I was like, I'll go up there and hang out with the boys and see what's going on and everything.
Speaker A:So I went up there for a few hours and chilled with them.
Speaker A:So that was fun.
Speaker B:Those two are always good companies.
Speaker A:Oh yeah, yeah, yeah.
Speaker B:Top notch.
Speaker A:Yeah.
Speaker A:Rain.
Speaker A:Rain was there.
Speaker A:So, you know, it was rain shenanigans and Rashid shenanigans and Rod being Rod and.
Speaker A:And then a couple other guys.
Speaker A:So it was pretty good.
Speaker A:So now it's.
Speaker A:I, I like those, I like trying to get to those things if I can just because, you know, that's, to me, that's, that's family, you know, that's.
Speaker A:That's hang out, you know, in.
Speaker A:And MTE and, and SEMA are, you know, mte is so far away from sema, but.
Speaker A:Or I should say SEMA is so far away from MTE.
Speaker A:But then MTE is really close to SEMA.
Speaker A:So like you get this, you know what, like nine months, 10 months that, you know, unless you, you know, go to some of these smaller events, you don't get to really like see family, you know, and then you get to see family at SEMA and then a couple months later you get to see them at.
Speaker A:At mte.
Speaker A:So yeah, if I can, if I can, you know, anything's close by that.
Speaker A:To me that I can, that I can get to.
Speaker A:I try to go to just, just to see the, the family, so to speak.
Speaker B:Come and check us out on June.
Speaker B:Yeah, just come over.
Speaker B:We're gonna be in Orlando three days op lfc.
Speaker B:It's only like, even if you do the.
Speaker B:The first day, which is like leather ID and the cleaning, not so much the repair, the day one is mostly Identify what's leather, actually what types of leather, and then the cleaning part adapted to different types of leather.
Speaker A:Wait, what did you say that is June.
Speaker A:What?
Speaker B:June 26th, they won a leather.
Speaker B:And 25th, we're gonna have IDA certifications.
Speaker A:Shoot.
Speaker A:I might be out of town.
Speaker A:I'm.
Speaker A:I just.
Speaker A:My.
Speaker B:I'll shoot you the dates anyways.
Speaker A:Yeah, I, we.
Speaker A:Yeah, 27th and 28th.
Speaker A:I might be able to come.
Speaker A:The 26th.
Speaker B:Yeah, 26.
Speaker A:Yeah, the 27th and 28th.
Speaker A:That's a Friday.
Speaker A:Saturday.
Speaker A:We're trying to go to Dallas or dfw.
Speaker A:There's a couple, Aaron and John.
Speaker A:I had them on the podcast before they.
Speaker A:They own the.
Speaker A:The refinery.
Speaker B:Oh yeah, I remember that.
Speaker B:True.
Speaker A:Yeah.
Speaker A:And they started distributing our.
Speaker A:Our consumer products and it's been doing really well for them.
Speaker A:So we want to go there and kind of support them and they want to have us there to kind of, you know, hey, you know, Aquatech is coming to town, do like a little meet and greet, maybe like some demos and stuff like that.
Speaker A:So right now the tentative dates is.
Speaker A:Is that Friday, Saturday the 27th, 28th.
Speaker A:So maybe I can come that Thursday the 26th, before I go or something.
Speaker B:On the way to the airport.
Speaker A:Yeah, exactly.
Speaker A:Yeah.
Speaker B:Super fun.
Speaker B:Last one I had.
Speaker B:Todd from Rupes is a.
Speaker B:A leather geek.
Speaker B:Totally.
Speaker B:He knows as much as us about leather.
Speaker B:We can talk all day about leather.
Speaker A:Yeah.
Speaker B:Jacket.
Speaker A:And he's local too.
Speaker A:Like he lives here.
Speaker A:Yeah.
Speaker A:So it's, it's, it's.
Speaker A:Yeah.
Speaker B:He just swung by and the guys have no clue because a lot of the guys were not on the detailing side.
Speaker A:Okay.
Speaker B:Because that's a part of.
Speaker B:It's not just detailers.
Speaker B:Like we get guys that one.
Speaker B:We have a couple of people, furniture companies in New York.
Speaker B:We had guys like renovations.
Speaker B:It's not just confined to the detailing side.
Speaker A:Oh, that's cool.
Speaker B:Yeah.
Speaker B:Richard's teaching the advanced course this week in Colorado and it's everything from spring replacement to foam replacement in couches.
Speaker A:Oh, wow.
Speaker B:The repairs, the traditional repairs.
Speaker B:The system is the same.
Speaker B:Doing a couch or whatever and wood repairs as well.
Speaker B:If you're doing furniture, touch ups on wood.
Speaker B:So that's a big market outside the automotive.
Speaker B:If you go to hotels, restaurants.
Speaker B:So we train a lot of people outside of the auto.
Speaker A:Yeah, and the cool thing about that stuff too is you really kind of learn, learn.
Speaker A:You know, you really kind of learn what.
Speaker A:What leather is in a sense.
Speaker A:I mean, I remember the first time, you know, me and Brian were having this talk when he first started getting into it, you know, and he was telling me about like all the different cuts of leather and, and this and that.
Speaker A:And you know, he was, he's like explaining it to me and I was like the Julia Roberts meme with like all the like math symbols in it because like it, I was like, holy, dude.
Speaker A:Like you like, like dove into this head first and then, and then that's when he started like making stuff.
Speaker A:So I actually asked him, it was for my wife's birthday.
Speaker A:I asked him to make her a purse.
Speaker A:And I mean he, this purse, he made her like, I swear to God, if it had a name on it, it'd be, you know, a fifteen, twenty thousand dollar purse.
Speaker A:Just because of the leather, you know, the quality of the leather one, the craftsmanship that went into.
Speaker A:I mean like, he's like, man, I don't have like a sewing machine, so all this is like hand sewn.
Speaker A:And I'm like, what?
Speaker A:And he's like, yeah, dude, I gotta punch all the holes by hand and then sew it back.
Speaker A:And I was like, dude, I didn't pay you enough money, like I need to give you more.
Speaker A:And he's like, nah, don't worry about it.
Speaker A:It's just, it's just whatever, you know.
Speaker B:I was looking a pair of boots he posted today.
Speaker B:Oh yeah, those things are freaking beautiful.
Speaker A:Like the Air Jordan ones that he did.
Speaker A:Yeah, I mean, yeah, he, he, he really does some really nice stuff.
Speaker A:Like all those hats that he wears.
Speaker A:He makes all those hats and everything.
Speaker A:You know, it's funny because he told me, he's like, I got so much stuff that.
Speaker A:And I'm like, why don't you sell it on?
Speaker A:He goes, ah.
Speaker A:He's like, it's not good enough.
Speaker A:And I'm like, dude, I'm sure he was telling me he's got like, I forget how many.
Speaker A:But he's like, he just like will randomly make wallets, you know, and like, he'll just mess one up.
Speaker A:So he just like, he's like, it's not perfect.
Speaker A:And I'm like, who cares?
Speaker A:Like, sell it, dude.
Speaker A:Like, you know, I'll buy a wallet off of you or whatever.
Speaker A:And it's, but it's crazy when you, when you do those courses or whatever and you learn like really what's involved with leather.
Speaker A:You realize like, you know, okay, your leather seats aren't really leather, you know.
Speaker B:Most of the time.
Speaker B:Yeah, yeah, most of the time they're not.
Speaker A:Yeah, the fifteen hundred two thousand dollar Louis Vuitton purse that Your wife, you know, wants.
Speaker A:Is probably not.
Speaker A:You know, that was.
Speaker B:So that was the main thing, both on the vehicles and on the furniture side.
Speaker B:We have a lot of people coming up and, yeah, I got this couch that I paid whatever, thousands of dollars.
Speaker B:And this is the top, top tier.
Speaker B:Leather, Italian leather.
Speaker B:And yeah, we go check it out.
Speaker B:Yeah, that's.
Speaker B:That's a knockoff leather.
Speaker B:It's not leather.
Speaker B:They actually get mad at us.
Speaker B:We have a lady in Canada.
Speaker B:Richard was there for one of the detailing summits.
Speaker B:And the lady comes up and the watch was really, really good synthetic leather.
Speaker B:We had doubts.
Speaker B:We actually had to burn a little bit, Just kind of figure out if it wasn't or not.
Speaker A:Okay.
Speaker B:And when we told the lady it was a synthetic material, she almost called the names and almost started crying because she.
Speaker B:Then she was mad at us.
Speaker B:Not that the guy that sold the charge 5,000 extra dollars for.
Speaker A:You guys were the ones that spoiled the.
Speaker A:The fantasy.
Speaker A:Like, that's like when the.
Speaker A:When the guy comes up to you and he's bragging about his car and you, you know, you're like, oh, but you got all these swirl marks.
Speaker A:And they're like, what are you talking about?
Speaker A:And you point them out and you just see all the air go out of their face, you know, I said, I, man, I remember the last guy I told that to because he was bragging about, you know, having his car ceramic coated, this and that and yada.
Speaker A:And I was like, man, how long ago?
Speaker A:I was like, because you got some swirl marks, you know?
Speaker A:And he's like, what?
Speaker A:It's just like.
Speaker A:Like a couple weeks ago.
Speaker A:And he's like, what are you talking about?
Speaker A:And the sun was just hitting on it, right?
Speaker A:You could see him spider webbing out.
Speaker A:And I said, well, right here.
Speaker A:And he looked at it and, like, just.
Speaker A:All the.
Speaker A:All the emotion went out of his face.
Speaker A:It just.
Speaker A:It was like I just punched him in the gut into, you know, just like, yeah, all his air gone.
Speaker A:And.
Speaker A:And after that, I was like, I'm not pointing that out to anybody anymore unless they say, hey, you know, I got some.
Speaker A:I got some things I need.
Speaker A:I need it polished out.
Speaker A:Like, if they're asking me about polished jobs, then I'm like, yeah, you got some.
Speaker A:Some spider webbing here.
Speaker A:You got some micromarring here.
Speaker A:Like, whatever.
Speaker A:Anybody else like, yeah, man, your car looks awesome.
Speaker A:Good job.
Speaker A:Yeah, I'm not trying to, like, ruin anybody's digging.
Speaker A:And that guy was asking me about detailing another car, and I never saw him again.
Speaker A:And I was like, oh yeah.
Speaker B:I wound up that the guy.
Speaker B:It's an incredible world.
Speaker B:Like I also went down on the, on the rabbit hole.
Speaker B:And we kind of keep on digging and finding more stuff and yeah, Richard's a world of knowledge on that stuff.
Speaker B:He's been doing this for over 30 years and he's been to everybody and everyone like Bentley and Rolls Royce.
Speaker B:He works with all these big brands and developing these products too.
Speaker B:Like it's, it's his live achievement itself.
Speaker B:Yeah, the love that it puts on the products and the leather itself, it's incredible.
Speaker A:Yeah.
Speaker A:And that's, that's, that's another thing I think a lot of detailers don't really invest in is proper leather cleaning and conditioning.
Speaker A:Because from my understanding there's really only for companies that in the detailing space, I feel like that are like true leather leather products.
Speaker A:So leather repair company being one, color lock being two, Geist is three and then Colorique or Leatherique fourth one.
Speaker A:Yeah, leathery.
Speaker A:Other than that, sure.
Speaker A:Everybody else makes a leather conditioner or a leather cleaner.
Speaker A:And for everybody's watching, I am using air quotes for that because, because I mean, I mean, yeah, I mean sure, it's a conditioner, it's a spray on, wipe off or whatever, but those four brands I feel like make like true leather leather cleaning products and leather conditioning products.
Speaker A:And, and, and that's even another thing that I've noticed, you know, when Brian was kind of showing me some things is, is, you know, a foaming leather cleaner versus a spraying leather cleaner.
Speaker A:Because a foaming leather cleaner you can put on and not have to worry about it staining or etching the dye or the color versus you've got a spray, you know, leather cleaner that's maybe, you know, let's be real.
Speaker A:Most people are probably using an apc, you know, you see, you know, you.
Speaker B:See the drop lines where the product went down.
Speaker A:Exactly.
Speaker A:Whereas with a foam, you know, you don't have or you foam it on the brush and then brush it on or whatever.
Speaker A:So yeah, I mean that's, that's another, another thing that I think a lot of detailers kind of miss and I, and I, and I did for the longest time until, you know, thankfully I was, you know, fortunate enough to meet Brian when he was with Swissvax.
Speaker A:And then, so when he made that and Swiss Facts made some, some, some leather stuff or whatever.
Speaker A:But when he made that, that changed the to color lock, you know, he really kind of explained it to me a lot more for me to to understand, like.
Speaker A:Okay, you know.
Speaker A:Okay, so if I am doing these, you know, quote unquote leather seats or whatever, I need to be using something that.
Speaker A:Yeah, yeah, exactly.
Speaker B:So especially I am stuff.
Speaker B:If we're working like you said with the Bentley, which.
Speaker A:Yeah, it's still leather, you know, that Bentley.
Speaker A:So it's a Bentley.
Speaker A:Continental GT 200 and something.
Speaker A:Thousand dollar car.
Speaker A:It's got cloth seats.
Speaker B:What?
Speaker B:That's a first.
Speaker B:I never see it.
Speaker B:I've done a lot of band flips my life.
Speaker A:But that's what I said.
Speaker A:I said, you bought a 200, 000 Bentley with cloth seats.
Speaker A:He's like, it's badass, bro.
Speaker A:And I'm like, I mean, yeah, it's badass.
Speaker A:It's a Bentley.
Speaker A:But cloth seats?
Speaker A:What the.
Speaker B:Yeah, it's not like just black or like a pattern, like plus some cool clothes.
Speaker A:No, no, it's.
Speaker A:It's black.
Speaker A:It's like black outs, outer sections.
Speaker A:And in the.
Speaker A:The center part of the bottom and the center part of the back is like an off white cloth.
Speaker B:Not microfiber?
Speaker A:No.
Speaker A:Okay, well, I don't think it's microfiber.
Speaker B:It might be some kind of microfiber.
Speaker A:So when she drops it off, we're going to do the coating and.
Speaker A:Because the, the inside's never really been cleaned because it's just.
Speaker A:It's just really her.
Speaker A:The.
Speaker A:The wife in the car.
Speaker A:I mean, maybe the daughter, but the daughter's like 17 or whatever, so it's not like a kid eating french fries and whatever.
Speaker A:In fact, she even told me she's like, we never even get food in this car.
Speaker A:She's like, refuse.
Speaker A:So, like, I've only ever vacuumed it out, but I've never, you know, I never really paid attention to if it's maybe microfiber.
Speaker A:Now I have to look at it.
Speaker A:It's just.
Speaker A:I gotta.
Speaker A:Yeah, I'll take a picture and send it to you on Monday.
Speaker A:I'm like, how do you buy a 200, 000 Bentley?
Speaker A:And it comes with cloth seats.
Speaker A:Like what the.
Speaker B:Like, there's some really cool microfibers coming out.
Speaker B:And I have a buddy bought a brand new Kia, like super high tech.
Speaker B:And it's.
Speaker B:Yeah, I love the car, but it comes with classics and it's got leather on the bolsters and then it's.
Speaker B:It's cloth in the center.
Speaker A:Yeah, okay, maybe.
Speaker B:But then he got in and there was some really cool microfiber.
Speaker B:Yeah, it looks like cloth, but it's not.
Speaker A:I think, I think that's how Michelle's audi is.
Speaker A:Her SQ5 has.
Speaker A:And I thought it was Alcantara at, you know, initially, because it didn't feel like cloth because it's the leather on the bolsters and everything.
Speaker A:And then the center parts are, are a cloth material.
Speaker A:And I, and I always thought that was kind of a, an Alcantara because it does kind of have that.
Speaker A:And, and you're right, maybe it's microfiber because it does have that.
Speaker A:Like if I, you know, if you brush the seat one way and then back the other way, you can kind of pattern in it.
Speaker A:But yeah, on the Bentley, I don't know.
Speaker A:Like, I'll have to.
Speaker B:Now we gotta see.
Speaker A:Yeah, I know.
Speaker A:You know, I'm going there, I'm going there tomorrow to.
Speaker A:I think, I think because they're dropping the Bentley off Monday, I'll probably wash the, the husband's truck.
Speaker A:But now I don't know if I'll be able to wait till Monday.
Speaker A:I go, I'll go in the garage and I mean, I got to go in the garage anyways to, to do the, to do the Rover.
Speaker A:I'll just open the Bentley and take a look at the seat or whatever.
Speaker A:I'll take a picture and send it to you tomorrow.
Speaker B:That's, that's the case.
Speaker B:I'll send you a week of the Alcantara cleaner.
Speaker B:You're gonna love that stuff.
Speaker A:Yeah.
Speaker A:Nice.
Speaker A:Yeah, Brainy.
Speaker A:Okay.
Speaker A:Yeah, because I, the Alcantara cleaner I have now, I think is just color lock stuff.
Speaker A:And, and I just have a small bottle of that because I don't do a lot of cars with Alcantara.
Speaker A:Like, the only reason I even bought that one was one of my clients had a.
Speaker A:What was it?
Speaker A:It was a 20 night.
Speaker A:Was it on?
Speaker A:I think it was maybe an, an 18 or a 19ish GT3Rs.
Speaker A:So it's got, you know, the Alcantara steering wheel and the Alcantara on the doors, now Cantera on the seats.
Speaker A:And that's the only time I've bought Alcantara cleaner for anything.
Speaker A:Everything else that remotely looks like Alcantara.
Speaker A:Like, I've asked Brian about it and he's like, it's not real Alcantara.
Speaker A:Just clean it.
Speaker A:And I'm like, okay.
Speaker B:The AMG is.
Speaker B:You'll find it on the AMGs as well.
Speaker A:Yeah, I don't, I don't do a lot of, I don't do a lot of Mercs.
Speaker A:Which is weird because there's a Mercedes dealership, like, probably a mile from my shop and the out, I do more Audis.
Speaker A:The Audi dealerships.
Speaker A:About a mile from my shop, too, but I do more Audis.
Speaker A:I feel like.
Speaker A:I don't know, it seems like it's weird.
Speaker A:The Audi dealership and the Mercedes dealership are right here in.
Speaker A:In town where I'm at, but I feel like I see more Audis around.
Speaker A:I don't know if maybe it's just because I own.
Speaker A:I own Audi, so I'm just.
Speaker B:So you look.
Speaker A:Yeah, yeah.
Speaker B:You look at the Audis?
Speaker A:Yeah, yeah.
Speaker A:I'm either.
Speaker A:I'm either, like, looking to see if they're also, like, cool SRRs, or I'm like, you know, looking down like, you got the poor man.
Speaker A:I'm pulling up in the RS3.
Speaker A:Like, you.
Speaker A:You just got an A3.
Speaker A:Okay.
Speaker A:You know.
Speaker B:Yeah.
Speaker A:And I could do that now with your poor cars for the longest time that now.
Speaker A:Now I've got nice ones.
Speaker A:I couldn't feel that way.
Speaker B:Yeah, that's a good part of adding the lifestyle business.
Speaker A:Yeah.
Speaker A:Yeah, exactly, Right?
Speaker A:Absolutely, man.
Speaker B:Yeah.
Speaker B:I miss those days.
Speaker B:One man show in my garage studio.
Speaker B:And sometimes I look back and it was way less stressful back then.
Speaker A:Yeah.
Speaker A:But sometimes it's not, because then you're like, you know, when it's.
Speaker A:You know, I feel like a lot of times it's feast or famine.
Speaker A:I mean, this industry is always kind of feast or famine.
Speaker A:I feel like, you know.
Speaker A:Yeah.
Speaker A:I mean, at least I don't have to worry about, like, feeding employees in a sense.
Speaker A:But sometimes I feel like, you know, well, shoot, maybe if I did have some employees, like, I could bring more work in, because it's not just me, you know, because that was.
Speaker A:I remember.
Speaker A:I remember the first time, like, some lady pulled up at my shop and she had a Suburban, and it was trashed out.
Speaker A:I.
Speaker A:I didn't really want to do it anyways, but I quoted her some crazy high price, and.
Speaker A:And.
Speaker A:And she was like, okay, well, when can you get me in?
Speaker A:And I was like, two and a half weeks out.
Speaker A:She's like, you need to hire somebody.
Speaker A:And I was like, man, I'm not gonna hire somebody just to pay them to do your car, because you can't wait two and a half weeks for me to do it.
Speaker A:And, you know, by the time I pay them and all my materials and this and that, I'm really not making much off of your car, so.
Speaker A:Not gonna do it.
Speaker A:But.
Speaker A:Yeah, but no, I mean, I don't know.
Speaker A:I mean, I.
Speaker A:I mean, I'VE had employees, obviously I've managed, you know, multi million dollar car washes and, and had, you know, 40, 50 employees under me and then been by myself for so long.
Speaker A:And I think there's pluses and minuses on both sides of it.
Speaker A:I mean, there's, there's always going to be a headache.
Speaker A:There's always going to be, oh, my God, I'm so glad I'm doing this versus, you know, kind of thing.
Speaker A:The only thing I really miss is the camaraderie of, like working with people, you know, but at the same time, like, I'm getting a little bit older, I'm getting a little more curmudgeny in a sense.
Speaker A:And I'm kind of like, I feel like I'd probably be working with stupid people anyway.
Speaker A:So, like, it probably pissed me off.
Speaker A:So good thing that, you know, I do work myself.
Speaker A:I could turn the music up real loud in the shop and just, you know, go to it or my, my.
Speaker B:Thing was headphones, noise cancellation and podcasts.
Speaker B:That's.
Speaker B:That was my thing now with the shop and phone ringing and there's always between LRC and OP and.
Speaker B:Yeah, Apex, that's gonna be.
Speaker A:Yeah, yeah.
Speaker B:The phone is ringing more and more, so I got no time to actually do any work and.
Speaker A:Right, right.
Speaker B:Or even finishing a podcast.
Speaker A:Yeah.
Speaker B:And that was my passion.
Speaker A:Like, yeah.
Speaker B:Detailing podcasts, fitness podcasts, whatever.
Speaker B:It's.
Speaker B:I, I prefer to learn while I'm working.
Speaker A:Yeah, yeah.
Speaker A:Focusing on the podcast, to me, it's kind of, to me, I kind.
Speaker A:I.
Speaker A:It's.
Speaker A:It's either podcast or music.
Speaker A:And it depends on what, what the job is that I'm doing.
Speaker A:I feel like when I'm correcting paint and I need to be.
Speaker A:And I need to pay attention to what I'm doing, like, it's music because then to me, music is just background noise.
Speaker A:You know, a lot of it is the same song I've heard a bajillion times, you know, from, you know, wherever.
Speaker A:For me, podcasts are interior work, simple things like, you know, wash clay seal jobs or like when I go do my monthlies on, on Friday or Saturday, like, I can put on a podcast because to me, that type of work is, is more.
Speaker A:It's just going through the motions.
Speaker A:You know, wash car, dry car, new windows, vacuum car.
Speaker A:You know, it's like so that I can listen to a podcast and I can pay attention to the podcast because I'm not really paying attention to the work.
Speaker A:Although sometimes it'll get me in trouble because I'LL get done with a car.
Speaker A:And I'm like, man, that seem like I did that car really fast.
Speaker A:Did I forget something?
Speaker A:Yeah.
Speaker A:And I have to go.
Speaker A:Like, okay, no, no, I did, I did pull the vacuum cleaner out of the car, so I know I vacuumed it.
Speaker A:You know, I'll open the doors.
Speaker A:Okay.
Speaker A:Door jams are done.
Speaker A:Windows don't have finger.
Speaker A:Okay.
Speaker A:So I did that.
Speaker A:You know, I definitely washed the car because I just emptied my bucket, you know, so, like, yeah, sometimes, like, I, you know, you just, you don't pay attention to what you're doing and then, and then next thing you do, you're, you know, it's almost kind of like, you know, and I hate to use this reference, but I'm sure we've all done it.
Speaker A:You know, you're driving in the car and then you're like, oh, I'm here already.
Speaker A:Like, yeah, what happened to the last 10 miles?
Speaker A:You know, like, that's what I liked.
Speaker B:With the podcast, man.
Speaker B:Honestly.
Speaker B:First of all, like you said, some of the events are too far spread out.
Speaker A:Yeah.
Speaker B:So it's like hanging out with the friends.
Speaker B:Right.
Speaker B:Because you hear the voices and you, you laugh at the jokes and whatnot.
Speaker B:So it's kind of hanging out to the guys listening to the podcast.
Speaker B:And thank God we have really good podcasts in the industry.
Speaker B:Yeah, we're blessed with that quality over quantity.
Speaker A:We do have, we do have some good ones.
Speaker A:Just, Just listen to mine.
Speaker A:More.
Speaker B:Award winning.
Speaker A:Yeah.
Speaker A:Yeah.
Speaker A:And it's crazy.
Speaker A:Like, we, we.
Speaker A:We spent the last.
Speaker A:We've been remodeling the house for like the last five weeks.
Speaker A:We did the, the primary.
Speaker A:I call it.
Speaker A:I guess I have to call it the primary bathroom now.
Speaker A:I can't call it the master bathroom anymore, apparently.
Speaker A:So we did the.
Speaker A:Remodeled the primary.
Speaker A:Primary bathroom and, and did all new flooring throughout the house and, and everything.
Speaker A:So everything's so discombobulated.
Speaker A:So my, my podcast room is, is a shell.
Speaker A:Like, I actually had to because they were doing the floor in here this week.
Speaker A:So after the podcast last week, I had to like rip everything apart, go move it, put it away, and in different drawers and stuff.
Speaker A:And so right before our podcast, I had to, I had to put it all back together, but I don't have my little, my little thing behind me with all my things.
Speaker A:So for the last month and a half of doing podcasts, I haven't had the, the microphone.
Speaker A:Yeah, the microphone's actually in the, the office where.
Speaker A:When my wife works from home because she does one day a week from home.
Speaker A:It's in.
Speaker A:It's actually in her office because we moved a bunch of stuff over to there when they started working on this part of the house for the flooring.
Speaker A:So it's funny, the.
Speaker A:The microphone's actually on her desk in her office.
Speaker B:So branding Watermark Dark will be the microphone on the corner up there.
Speaker A:Yeah, yeah.
Speaker A:Well, I started doing that with the.
Speaker A:With the thumbnails was.
Speaker A:I put a gold.
Speaker A:I put a gold mic on the thumbnails for the.
Speaker A:For all the episodes now instead of just a regular microphone.
Speaker A:And.
Speaker A:And part of me has been.
Speaker A:Well, not part of me has been.
Speaker A:I've been looking on Amazon.
Speaker A:Part of me wants to buy a new microphone that's gold.
Speaker B:Like a gold gun.
Speaker A:Yeah, yeah, they have them.
Speaker A:I mean, the.
Speaker A:The shirt, the sure ones are like, stupid expensive, but I could get a.
Speaker A:I could get a cheap one for like, you know, this is a pretty cheap microphone.
Speaker A:I could get a cheap one like this for probably like 40 bucks.
Speaker A:It's just gold, you know, so.
Speaker A:Yeah.
Speaker A:So now.
Speaker A:Now that, you know, now that we have advertising money coming back in for anybody who's listening to this going like, oh, there's ads again.
Speaker A:Yeah, I tried to do it without ads, but the wife said, hey, this podcast is costing us too much money.
Speaker A:You need to go and sell ads again.
Speaker A:So, yeah, so we'll see how that goes.
Speaker B:But Golden Mike, I vote for the golden mic.
Speaker A:Yeah, yeah, yeah.
Speaker A:You know, once.
Speaker A:Once those detailed image and.
Speaker A:And an autofiber checks clear, maybe I'll go on Amazon and buy one for 40 bucks.
Speaker A:Well, listen, Paulo, you're on vacation, man.
Speaker A:I don't want to take up too much more of your time.
Speaker A:It's.
Speaker A:It's also getting close to bedtime here, so thanks for coming on and doing this kind of short notice, especially during your vacation.
Speaker A:It's always.
Speaker A:It's always a joy to talk to you, man.
Speaker A:I appreciate it so much.
Speaker A:And.
Speaker A:And yeah, I'll.
Speaker A:I'll take a look.
Speaker A:If we, you know, with that trip, if we do it to.
Speaker A:To Dallas or something, maybe I can try to come that.
Speaker A:That first day that you guys are doing down here.
Speaker A:I'll check my schedule once we figure everything out and come and hang out with you guys or something like that.
Speaker B:So you got rupees and LRC in September.
Speaker A:Okay.
Speaker B:Big event.
Speaker B:That.
Speaker B:That's going to be a fun one.
Speaker B:Like you're saying, we.
Speaker B:It's not just the paint correction part of it.
Speaker A:Yeah.
Speaker B:It's as important to deal with the interiors properly, so they kind of invited us to.
Speaker B:To co host that one.
Speaker A:No, that's awesome.
Speaker A:I like that they're kind of starting to do some more of that, like, collab stuff, you know?
Speaker A:Yeah, I guess as long as you don't bring a polish in there or a compound in there, you can bring your other stuff.
Speaker A:From what I've been told.
Speaker B:Yeah, it's gonna be fine.
Speaker B:We're not gonna polish leather seats, though.
Speaker A:Yeah, yeah, exactly.
Speaker A:Exactly.
Speaker A:Listen, man, have a great time while you're down here.
Speaker B:Thank you.
Speaker A:Safe travels back and.
Speaker A:And all that stuff, and it was great talking to you.
Speaker A:Appreciate it, man.
Speaker B:Likewise.
Speaker B:A pleasure finally being on this.
Speaker A:Yeah, it's one of those things, like, it's.
Speaker A:There's too many people and not enough time to really kind of talk to everybody.
Speaker A:So it's like, I always feel bad that they don't ask people enough, you know, or like, I feel like I don't get to them soon enough, but it's kind of like, you know, I get to you eventually kind of thing.
Speaker B:Everything's got this timing.
Speaker B:So.
Speaker B:Perfect.
Speaker A:Exactly.
Speaker A:All right, buddy.
Speaker A:Yes, sir.
Speaker A:You do the same.
Speaker A:Take care.
Speaker B:Thank you.
Speaker B:Thanks.
Speaker B:Bye.